One of the most commonly discussed ranking factors today is social media. It’s indisputable at this point that platforms like Facebook, Twitter, and LinkedIn, among others, are effective channels for reaching and engaging with customers – but there’s a little more confusion over whether they have an impact on SEO.
As an SEO agency, this is a question that we’re asked often. On this page, we’ll discuss the relationship between Twitter and SEO, and how your company can use the social media platform to improve your online visibility.
Call 888-601-5359 to speak with a strategist about social media services from WebFX, or keep reading to learn more about the relationship between these two digital marketing channels.
Does Twitter affect SEO?
Most marketers just want to know whether a strong Twitter presence can directly affect rankings. The simple answer is — yes!
Optimized tweets can show up in Google search results. We have clients who have worked with WebFX for several years, whose tweets do show up in search results. Not only that, by having an updated Twitter profile, a brand’s account will show up on the first page of search results!
Research shows that up to 85% of users will click a company’s social media profile before clicking their website.
How can you use Twitter as part of your company’s marketing strategy?
As a social media platform, Twitter’s primary role in your marketing strategy should be helping you reach and interact with potential customers.
With 330 million active users, its value is clear. There’s huge potential for growing brand awareness and expanding your audience simply by having an active presence on the platform.
A Partner Businesses Trust
Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.
Leah Pickard. ABWE
But if you want to take full advantage of the benefits of Twitter for SEO, there are a few things you can do to make your account even more effective.
Link to your site content
Twitter links are an effective way to drive traffic to your company’s site. If you tweet content that your followers are interested in, this can have a huge impact on your overall traffic as your social following grows.
Plus, if your followers like your content enough to retweet it and share it with their followers, your reach will only continue to grow. Not only that, retweets by authorized accounts are seen as legitimate backlinks, helping your site grow in authority!
Include images in your Tweets
Visual content is more engaging on all channels, and Twitter is no exception. Including images in your tweets will help them stand out in your followers’ timelines, and make them more likely to stop scrolling and read what you have to say.
To help make engagement stronger, include videos and gifs. Twitter, along with all other platforms, is focusing more on video content. In fact, Twitter recently announced a live-video update that will integrate with Periscope and put it on the charts with Facebook Live.
Work on attracting new followers
This is likely already one of your goals for all of your social platforms, but it’s important to have a dedicated strategy for attracting new followers. Google appears to index higher percentages of tweets from people with high follower counts, meaning that more you have, the more likely your tweets are to show in search results.
This is often easier said than done, but one of the easiest ways to get started is by promoting your account on your other social platforms, as well as your website. If someone is already interested in hearing from you through other channels, there’s a good chance they’ll want to hear from you on Twitter as well.
WebFX knows social media
At WebFX, we have years of experience using Twitter and other social media platforms to drive results for our clients. Our social media marketing team will create a custom strategy for your business, then use their expertise to help you reach your overall goals.
Contact us today to speak with a strategist about how you can use Twitter and other social media platforms to grow your company’s online presence and attract new customers.