Resource Library for B2C Web Design

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The basics of B2C web design

Business-to-consumer, or B2C, refers to a business selling products or services directly to consumers, rather than to other businesses. While many people are familiar with the term B2C, many are still unfamiliar with B2C web design.

If you want to succeed in business-to-consumer sales, your website must be optimized for B2C. In this post, we’ll detail what B2C web design is, discuss how B2C web design differs from B2B web design, and offer tips for your B2C web design.

What is B2C web design?

A B2C web design means that you have designed your website for business-to-consumer sales.

On a B2C website, there tends to be a greater sense of urgency because consumers are closer to the point of purchase than businesses are in business-to-business (B2B) sales. This means that a B2C website must grab visitors’ attention and entice them to make a purchase before they move on to another site.

There are many ways that B2C websites can be designed to convince consumers to make a purchase. Here are a few elements to focus on:

• Featuring interesting content
• Using strong calls to action
• Featuring unique types of media like micrographics and videos

B2C web design vs. B2B web design

Business-to-consumer web design and business-to-business web design differ greatly. In this section, we will detail the key differences between the two types of web design.

Buying process

B2C and B2B websites are designed to appeal to the buying styles of their target audiences. Below are a few differences between B2C and B2B web design in terms of the buying process:

B2C

As previously mentioned, there is a greater sense of urgency for visitors to make a purchase on B2C websites. Because of this, B2C design websites are designed to encourage visitors to convert as quickly as possible.

B2B

The buying process takes longer in B2B sales, and businesses tend to need more information before purchasing. Here are a few elements included in B2B web design to help convert visitors:

• Case studies and testimonials
• Detailed product specifications
• Qualifications and certifications
• Informative long-form copy

Pricing

B2C

On B2C websites, pricing is generally fixed. This means that there is typically no room for negotiation when making a purchase on a B2C website.

B2B

B2B prices are often custom and negotiable. This is because B2B purchases are often larger, and businesses may have unique requirements for the products or services they buy.

Target audience

B2C

One of the biggest differences between B2C and B2B websites is who their target audiences are. When designing a B2C website, it is important to understand that the buyer is probably just a single customer.

Because the buyer on a B2C website is typically a single customer, marketers and copywriters will often use buyer personas that describe the characteristics of their typical or ideal customers.

B2B

In B2B sales, the target audience is typically a group of 3-5 decision-makers as opposed to a single customer. The copy used in B2B websites also tends to be higher-level and more detail-oriented.

Another difference is that when B2B websites are designed, multiple buyer personas are often taken into account, and different pages on the website are written specifically for each buyer persona.

Tips for B2C web design

B2C web design can be challenging, but here are some tips to keep in mind when designing a B2B website:

• Be aware of current trends: It is important that your website is up-to-date with current trends. Spend some time researching what the popular trends are in your industry currently. One way you can research trends is by reviewing your competitors’ websites for areas of opportunity.
• Have clear calls to action: The goal of B2C websites is for customers to ultimately make a purchase. By including clear calls to action on your website, customers will be given multiple opportunities to convert.
• Optimize navigation: Easy navigation is a critical component of any website, especially B2C websites. If a visitor can not quickly find what they are looking for, they will leave and visit another website.
• Encourage sharing on social media: Today, there are millions of active users on social media. Because there are so many people on social media, it is important to have a presence on various platforms. Be sure to include multiple calls to action that encourage social media sharing when designing your B2C website.

Get started with B2C web design

Are you looking to capture more online revenue with a custom B2C web design? Contact WebFX!

WebFX is a full-scale digital marketing agency based in Harrisburg, Pennsylvania that offers a full suite of online marketing services, including web design. If you are interested in redesigning your B2C website, request a free quote or call us at 888-601-5359.