What is an Amazon product title?
When users search for products on Amazon, the first thing they see is a heading that appears at the top of each product. This is the product title. It gives a description of the product to help searchers figure out if that product is right for them.
Your product title plays an important role in determining whether someone clicks on your listing. The right product title can drive valuable leads to your listing, but an ill-structured title can lead to negative effects for your business.
Amazon search engine optimization (SEO) can help you better optimize your product titles to attract more leads. This method enables you to create product titles that entice your audience to click on your listing and check out your product.
Why is having an optimized Amazon product title necessary?
You may wonder why it matters so much that you optimize your Amazon product title. Shouldn’t it be good enough to just put in the title of your product and call it a day? The truth, however, is that your product title has a huge impact on your audience and your product’s performance.
Here are two big reasons to optimize your product titles:
You provide value to your audience
In today’s world, there’s a need to obtain information quickly and efficiently. Time is precious, and users don’t want to waste time trying to figure out a product. They rely on optimized product titles to learn about your product quickly and decide if they want to pursue it any further.
Your product title helps your audience understand what your product is. These titles are descriptive and help your audience get information about your product before even clicking on the listing. Optimizing your title is an efficient way to capture leads and get them to check out more information on your product.
Amazon relies on your title to rank your page
You want to get your listing in front of as many people as possible. Amazon uses your title to properly rank your product in appropriate search results. If you want your product to rank well for certain keywords, you must focus on optimizing it.
Your title determines the relevancy of your product listing. This means that if your product’s title isn’t clear to your audience, you’ll have difficulty attracting potential buyers to your listing.
Let’s say you sell insulated water bottles. If you created a title for your product that simply said, “Insulated Bottle,” you wouldn’t attract many leads. It doesn’t provide your audience with valuable information that helps them purchase products.
On the other hand, a product title that says “Contigo Insulated Water Bottle | Vacuum Sealed | Hot and Cold Beverages | 20oz | 10 Colors and Patterns” tells Amazon much more about your product. From this information, Amazon can properly rank your listing to help you reach valuable leads.
A descriptive product title helps you earn more clicks and conversions too. You provide your audience with valuable information that helps in the decision-making process. In this instance, saying that your water bottle holds hot and cold beverages could be a selling point for someone and gets them to click on your listing.
When you have more relevant leads clicking on your listing, it leads to more conversions. More conversions will help you rank your products higher in the search results to reach more leads.
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5 Amazon product title optimization tips
So, now that you know the importance of creating the right product title, it’s time to optimize your product titles. Here are five tips to help you start in the right direction.
1. Make your titles descriptive
If you want to see success with your product, you must be descriptive in the title. It’s crucial that you provide your audience with valuable and relevant information that entices them to click on your listing.
As stated previously, your title is one of the first things your audience sees. You want to provide them with enough information to get them interested in your product. Making a descriptive title will help you harness those leads and draw them in to your listing.
So, what type of information should you include in your title?
This will depend upon your type of product. Generally, you’ll want to provide information about the brand, description of the product, the line or collection, the materials or ingredients, color, size, and quantity. This is all important information that your audience wants to know.
2. Integrate keywords
When you’re optimizing your title, you must include relevant keywords. Keywords help you appear in relevant search results with related products. It is crucial that you choose the right keywords for your listing so you can appear before relevant leads.
To find the right keywords for your products, conduct keyword research. Keyword research provides you with a list of potential keywords you can use for your product listing. From this list of keywords, you’ll choose the ones that work best for your product.
If you’ve ever run an SEO campaign, you’re probably familiar with conducting keyword research with a Google-focused keyword too. It’s important to note that Google keyword research is different than Amazon keyword research.
When you optimize for Google, you’re optimizing based on providing relevant information, while Amazon’s optimizations are focused on pushing out the best products and getting people to convert.
To ensure you choose the right keywords for your Amazon product title, use an Amazon keyword tool. Tools like Sonar are readily available to your business and can help you establish relevant keywords for your listing.
You can also use Amazon’s predicted search to find relevant keywords. This shows you what people are already searching on Amazon’s site. It’s a great way to help you focus on keywords that will attract relevant leads.
Once you find your keywords, you’ll want to integrate the most valuable one at the beginning of your title. This ensures that your site is indexed for that particular keyword. It means you will appear in that particular, relevant search result.
As you integrate keywords, don’t overdo it. This practice is known as keyword stuffing. Keyword stuffing won’t help your listing rank higher or appear in more relevant results. In fact, you only need to integrate your keywords once to rank for them.
3. Focus on user intent
When you’re optimizing your title, think about your audience. These are the people who will click on your listing and purchase your product. What are they hoping to find?
Don’t just create a product title to have one. Think about your audience and what they hope to find when conducting a query using your keywords. What information would help inform them and lead them to choose your business’s product?
It’s easy to think like a marketer or business owner and input information that you want to sell people on, but you must think like a buyer and consider information that matters to them.
4. Avoid fluff
Many businesses try to fluff up their product titles and put irrelevant information in them. Considering that the amazon product title character limit is 200, you don’t want to waste valuable space on irrelevant terms.
Avoid phrases such as “Best seller” or “No. 1 seller.” They are subjective, and your audience will be leery as to why you’re pushing that information in your title (considering Amazon tags products separately with best seller badges).
Don’t include promotions in the title. If you’re constantly changing your title and updating it with the latest promotion, your page will never properly rank. Not to mention, your promotion doesn’t have anything to do with what the product is and how it works.
To create the best title, keep it simple and focus directly on describing different attributes of the product.
5. Follow best practices
There are a few common best practices you’ll want to follow when optimizing your Amazon product title. Here are a few of them:
- Capitalize the first letter of each word
- Spell out measurements (pound, inch, etc.)
- Use numerals for numbers, not spelled out (7 vs. seven)
- Don't use an ampersand (&) unless it's part of the product or company's name - spell out the word and
These best practices will help put you on the fast track to optimizing your Amazon product title to drive better results for your business.
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WebFX will help you optimize your Amazon product titles
Amazon is a great opportunity for you to sell your products to interested leads. If you want to get the most out of your Amazon product listings, you must optimize your title to drive more leads to your page. At WebFX, we know how to optimize Amazon product listings to help you earn more traffic and conversions for your business.
We’re a full-service digital marketing company that specializes in Amazon SEO. Our team of 250+ experts will bring their knowledge and expertise to your campaign. We’ll help you optimize your product listings to produce better results for your campaign.
If you’re looking for an Amazon expert that knows how to drive results, look no further than WebFX. In the last five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. We focus on driving valuable results that help our clients grow their business.
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