5 Pro Tips for Getting the Most From SEO for Home Services

Getting people to visit your home services website and become customers is a challenge, but it’s made a lot easier when you use search engine optimization (SEO). That’s a marketing strategy that involves optimizing your website to appear in relevant search results, particularly on Google.

SEO for home services companies like yours is incredibly important, because without it, you have almost no shot at ranking in search results. And if you don’t appear in search results, very few people will find your business, which means you won’t get many customers. Instead, most people will go to your competitors when they need home services.

Okay, so SEO is important — but how do you make SEO work for you? We’re here with the answer. Here are five tips for getting the most from home services SEO:

We’ll look at each of those in more detail below. By the way — if you want professional help managing your SEO campaigns, be sure to contact us for a free quote!

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1. Optimize your local SEO

If you’re like most home services companies, most (or all) of your customers come from a specific local area. That means one of the best things you can do is harness local SEO, which involves optimizing for local searches. When people in your local area search for home services, you want your site to be the first one they see.

One way to optimize for local SEO is to create a Google Business Profile. Be sure to fill out as much information about your company as possible, since that gives it a better chance at appearing in local searches.

You should also get your website listed in any local directories. Maybe there’s a directory website for home services businesses in your city or state, for example. If so, that’s somewhere that users might search, so you definitely want to be listed there.

Keep in mind that when people in your area need your services — particularly if they need emergency service — the first thing they’ll do is search for a keyword like “home services in [your city].” They’ll likely go with the first business they see, so it’s important to rank high for those keywords.

Getting listed in Google and on local directories helps you do that. You can also target those keywords in content directly on your website, which leads us to the next tip.

2. Create valuable website content

Not all online searchers are going to immediately look for home services. A lot of them will initially only be looking for helpful industry info. That info could be about anything from “do-it-yourself” (DIY) instructions to questions about what home services companies do.

Reaching these people is a great way to turn them into leads and (eventually) customers. To reach them, though, you’ll need to create content that answers their questions and matches their search intent.

There are multiple kinds of content you can create. Blog posts and videos are two great examples. You can use these formats to answer basic questions about your industry and business — and, as mentioned above, they also offer a great opportunity for DIY content that walks users through simple home maintenance tasks they can do themselves.

Without this sort of content, you won’t rank in search results, because there won’t be anything to rank. But when you show up in relevant searches and users find your content genuinely helpful, it’ll draw them to your website and help them develop trust in your business. Then, when they eventually need home services, you’ll be the first business they think of.

3. Optimize on-page and technical SEO elements

Creating helpful content is crucial, but it’s only half the battle. Ultimately, rankings are determined by a set of Google algorithms, and those algorithms consider a lot of different site elements. To improve your rankings, you’ll need to optimize your site’s on-page and technical elements.

Here are some examples of on-page optimizations:

• Integrating relevant, long-tail keywords into written website content
• Adding alt tags to images used on your website
• Caching web pages and minifying code to improve page load speed
• Using responsive design to make your site more mobile-friendly
• Optimizing title tags and meta descriptions to feature keywords and compelling language

It’s important to do all the things on that list to make your site as algorithm-friendly as possible, boosting its chances of ranking high. It’s also just a good idea to do those things for the sake of user-friendliness. If users visit your site and find that it’s poorly optimized and takes forever to load, they probably won’t have a ton of trust in your home services.

4. Build out a strong backlink profile

As a home services company, you earn the trust of your customers by being the expert in your field. But that expertise is crucial — without it, people probably won’t turn to your business when they need help with their homes. And it’s not just users who need to view you as reputable — it’s Google, too.

Google favors websites that it views as authoritative, and one of the ways it judges that is by seeing which sites are viewed as authorities by other sites. If a website has a lot of other sites linking to it as a source, that tells Google it must be reputable, so it ranks it higher.

If you want this to happen for your website, you’ll need to earn those links from other sites, which are called backlinks. But you don’t want those backlinks to come from just any site. Ideally, they should come from industry-relevant websites that are reputable themselves.

So, how do you earn backlinks? Well, the best strategy is simply to create valuable content that other sites will want to link to. But if you want to take a more active role, you can visit reputable sites in your industry and look for broken or missing links. If you find any, you can report them to the site owners and recommend that they replace them with fresh links to relevant pages on your own site.

5. Track and monitor key SEO metrics

Finally, it’s important to continuously improve your home services SEO over time. But to do that, you’ll need to know what needs improving in the first place. That’s where SEO analytics comes in. By tracking and analyzing data from your SEO campaigns, you can learn a lot about how they’re performing and how you can make them even more effective going forward.

One way to do this is to use tools like Google Analytics to track activity on your website. You can then migrate that data to a data analytics tool like a customer data platform (CDP) to analyze it and see which channels are driving the most traffic, as well as which pages on your site are driving the most engagement.

But for home services companies, one of the most valuable assets is call tracking. That’s because if you’re like most other home services businesses, most of your customers come in through the phone. So, tracking those calls — which you can do by setting up unique phone numbers that allow you to trace which calls come from which sources — is a valuable tactic.

This type of tracking and analytics helps you see which channels are driving the most engagement for your business, allowing you to optimize your campaigns to be more effective down the line.

WebFX will help you earn more customers with SEO for home services

The tips listed on this page will give your SEO a boost, but at the end of the day, a well-crafted SEO campaign still requires a lot of time and expertise. If you feel like you’re lacking in either or both of those things, you might benefit from partnering with a professional SEO agency like WebFX.

WebFX is a full-service digital marketing agency that has years of experience perfecting the art of SEO. Our expert team of marketers has helped hundreds of home services clients increase their online visibility, traffic, and revenue, and we can do the same for you.

If you’re looking for a professional touch on your SEO strategy, we’d love to help! Just give us a call at 888-601-5359 or contact us online today for a free quote!