Facebook is the third most-visited website in the world — only falling behind Google and YouTube. When you think about advertising your goods and services — or even just increasing brand awareness and customer loyalty, it makes the most sense to choose platforms that allow you to get your business in front of the most people. Facebook is one of those platforms.
On this page, we’ll talk about how to put together a Facebook social media strategy to help you:
- Increase brand awareness
- Increase website traffic
- Increase brand loyalty
- Improve one-on-one customer communication
- Increase online sales
- Increase foot-traffic
- And more
Keep reading to get started! And don’t forget, WebFX offers social media marketing services to help you create the perfect social media marketing strategy on Facebook.
Your Facebook social media strategy blueprint
Regardless of what industry you operate in, a Facebook social media strategy can help you grow. Not only does it have an incredible user base, but more than 30 million businesses have a Facebook page.
That said, if your business doesn’t have a Facebook page, you’re likely falling behind your competitors. Here are some important tips to follow when creating your Facebook social media strategy:
1. Create your Facebook business page
First and foremost, you’ll want to create your Facebook business page. Click the button below to start creating your business page!
Your business page will be housed within your personal Facebook account, but to users, there won’t be any affiliation. To benefit from a Facebook social media marketing strategy, creating and optimizing your business page is the obvious first step.
2. Know your goals
Next, you’ll want to make a note of what goals you want to accomplish with your social media marketing strategy on Facebook. Are you going for increased brand awareness, or do you want to sell more products with Facebook ads? Whatever your goals, you’ll want to keep them top-of-mind. It will help you craft a successful Facebook social media strategy.
3. Know your audience
If you want to reap all the benefits of a social media strategy for Facebook, it’s crucial that you know your audience. Before you start posting or creating Facebook ads, create a marketing persona for your average customer. A marketing persona is a fictitious representation of your ideal customer that helps you craft a Facebook social media strategy geared towards your target audience.
You should create your ideal, fictitious audience member with the following in mind:
- Age
- Gender
- Geographic location
- Interests
- Income
- Education
- And more
These considerations will help you fully shape your marketing persona so that you can easily craft a strategy that targets them directly.
4. Post consistently
Posting on a schedule helps you take full advantage of your Facebook business profile. Your followers want consistency — if they’re following you, they like your content! That means that to keep users interested in your brand, you need to post often enough to keep your business top-of-mind.
Many businesses post anywhere from five to seven days a week, and some even post more than one time per day! To determine how often you should post, give a few different posting schedules a try. For your first month, try posting two to five times per week.
The second month, you can boost your posts to five to seven times per week. If you see the same engagement in month one and month two, you’re free to decide which posting schedule fits your business better.
5. Switch up content formats and pay attention to what works
It’s crucial that you post on a schedule, but what kinds of content are you posting? For your Facebook social media strategy to be as successful as possible, you’ll want to post a variety of content formats to determine what your audience prefers. For example, your audience might engage more with video posts than they do with a post that has an image.
This outcome wouldn’t be surprising, but it’s always beneficial to check your Facebook Insights to get the hard numbers on what kinds of content works. With Facebook Insights, you can see metrics for each kind of post — including video, photo, and link. 
6. Check Facebook Insights often
Speaking of Facebook Insights, to have a successful Facebook social media marketing strategy, you should make it a habit to check the platform often. The baked-in analytics platform gives you a wide range of valuable information about how your content performs, who visits your Facebook page, follower metrics, and so much more. The metrics provided within Facebook Insights will allow you to sculpt your Facebook social media strategy over time to get the best results.
Not happy with your social media engagement?
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How can a Facebook social media marketing strategy help your business grow?
If you’re still on the fence about marketing on Facebook, you won’t be for long!
Check out how a Facebook social media marketing strategy can help you grow:
1. Increased brand awareness
With 2.41 billion monthly users, Facebook is one of the best places to increase brand awareness. With that kind of audience, you can get your business in front of fresh eyes every day — which, over time, will steadily increase your brand awareness. The more users see your posts, your ads, and your events, the more they’ll remember your brand.
2. Increased website traffic
So, how can a social media strategy for Facebook help you increase website traffic? Simple! When you create a Facebook post on your business page, you can easily link back to your website.
For example, you could share a link to your latest blog post, a link to your services, or just a link to your culture page to encourage followers to get to know you better. Not to mention, you can link directly to your website in your Facebook business profile.
3. Increased brand loyalty
This benefit comes with some time, but if you spend time nurturing your followers, you can experience increased brand loyalty. There are many things that foster brand loyalty, including:
- Sharing beneficial, informational content
- Replying kindly to negative comments
- Replying kindly to positive comments
- Interacting with your followers within your posts
- Replying in a timely manner to direct messages
- Getting personal with followers by posting relevant, relatable content
These actions will help build trust with your followers and will make them more likely to purchase your products. And after purchasing a product from your business that they love, your customers will become even more brand-loyal.
4. Improve one-on-one customer communication
A Facebook social media strategy can improve your one-on-one customer communication since it offers a direct message feature. Not only can you communicate directly with users via Facebook Messenger, but you can also respond to them in the comments section of your posts. When you’re able to have one-on-one communication with your audience, you can help build brand trust, help them make purchasing decisions faster, and more!
5. Increase online sales
Like we mentioned before, opting for a Facebook social media strategy can help improve website traffic since you’ll have more than enough opportunities to plug your website on the platform. Increased website traffic paired with increased brand loyalty means that you’ll see an increase in online sales overall. Not to mention, if you opt for Facebook ads, you’ll see an even bigger boost in sales online.
6. Increase foot-traffic
If you own a brick and mortar business in addition to your online store, you can also reap the benefit of increased foot traffic with a social media strategy for Facebook. If you optimize your Facebook business profile properly, your page can even show up in search engine results pages (SERPs), which can help local customers find you on the map. In addition, you can add your company’s address and a map to your Facebook business profile.
If you’re serious about increasing foot traffic with your Facebook business page, you can post about special sale events you’re having, new products that you just received in-store, or offer a coupon for in-store purchases!
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“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”
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Do you need help building a Facebook social media strategy?
If you’re ready to level up your business with a Facebook social media strategy, you’ve come to the right place. WebFX is a Meta Business Partner, and we have experience helping businesses in a wide range of industries reach their full potential with Facebook marketing and Facebook advertising. Our experts will get to know you and your business and help you craft the perfect social media marketing strategy on Facebook. If you’re ready to get started, or want to learn more about why social media marketing is worth it, contact us online, or give us a call at 888-601-5359!
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