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With social media for fintech businesses, you can build a branded, engaging presence that gets people interested in your product or service. So, how do you convert likes and followers into sales and revenue?

On this page, we’ll cover:

Not sure where to start with Fintech social media? The experts at WebFX can help! From creating a branded profile to sharing engaging content, our social media experts can help you build a better social media presence. Contact us online or call us today at 888-601-5359 to speak with a strategist to learn about our social media marketing services!

#BenefitsNow: 5 advantages of Fintech social media

What advantages can you expect from social media for Fintech businesses?

  1. Brand awareness: Social media will naturally increase your brand awareness with potential clients. It can also be used as a platform to set yourself apart. Use your knowledge, and expertise to enhance your company’s reputation and credibility.
  2. Market insights: Reports, analytics, and endless data become available to you with the touch of a button. You can keep tabs on your target audience and get insights into behaviors and trends relevant to their lives right now.
  3. Lead generation and sales: Directly target your advertising and promotional campaigns, which will generate leads and drive direct business growth.
  4. Cost-effective marketing: You don’t have to have a huge budget to be a big player in social media. You just have to have a good understanding of your target audience and engaging posts and advertisements.
  5. Innovation and product development: Social media is all about engagement. Leverage the platform to its maximum potential by engaging with your customers about how to make your product or service better.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

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What’s trending now for Fintech social media

It might be tempting to open accounts on all social media platforms, throw a bunch of content on, and see what sticks. However, this can be costly and take up a lot of resources and time to manage for your team. A better social media strategy is to delve deep into where your target audience is and what platforms they might be using.

Here’s what’s trending in Fintech social media:

  • Leveraging Instagram for visual engagement: Visually orientated, Instagram is a great place to share your company’s culture and customer testimonials. If you have educational content about your product, you can showcase it here. Instagram can be a great place for companies to humanize their brand and show its softer side.
  • Using X to share financial knowledge: Formerly known as Twitter, Fintech companies can express their opinions and leadership directly through industry conversations on X. Content that works here can include product updates, alerts, and discussions on financial trends.
  • LinkedIn: LinkedIn is more of a business-to-business (B2B) platform, but it still has its place as a social platform for Fintech companies. It provides a space to give credibility and a professional presence. It is also generally good for businesses to have a LinkedIn profile even if you are a business-to-consumer (B2C), as it adds to your overall credibility.

Go organic or paid with Fintech social media marketing

There are two different approaches to social media. You can advertise your product through it, or you can have an account and post organic content.

Here’s how you can leverage both as part of your Fintech social media strategy:

Paid social media advertising

For this approach, you will need to create a budget for how much you want to spend advertising your Fintech social media campaigns. Advertising can extend the visibility of your content beyond organic with fast results that increase your follower growth.

You can directly target each ad to your audience, making it an effective method. With compelling ad copy and a tailored landing page, you can drive qualified leads interested in your products or services.

Organic social media

 With organic, you engage directly with your audience. A community is built where you can respond to comments and interact with others without paying for promotion. The regular interaction with followers helps to build trust and loyalty over time.

Organic social media for Fintech companies provides an opportunity to showcase your brand as genuine and allow them to learn more about you. It’s an opportunity to reflect your brand’s voice and values to help people connect with your company.

Banking on likes with WebFX

Investing in Fintech social media is the key to skyrocketing your company’s growth.

With our social media marketing solutions, we’ve helped our clients generate more than $10 billion in revenue in the past five years, contributing to our industry-leading client satisfaction rate of 93% (the industry average is 72%).

We’ve created over 165,000 social media posts for clients, so we know how to help Fintech companies, like you, create an engaging social media presence. Not to mention, our team of over 500 marketing experts knows the finance sector and how to create social media strategies that work.

Contact us online today to learn how we can help build a strong, engaging presence on social media through our social media services. Prefer to chat over the phone? Give us a ring at 888-601-5359!

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