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Web Design for Flooring Companies – WebFX Design Services

Launch a website that captures your brand, improves your conversion rates, and maximizes your revenue with WebFX, a leading web design agency providing web design services to flooring businesses worldwide. Get pricing now with our free cost calculator or contact us online to speak with a strategist about our website design services for flooring companies.

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hours flooring industry experience

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flooring marketing experts on staff

Get a dedicated account manager backed by experts in SEO, PPC, and more!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Benefits of web design for flooring companies

Blue and teal rocket Getting started

Blue and teal rocket Getting started

A women with a green shirt smiling and how we drive revenue for home services companies next to her

Your website design influences 94% of first impressions. When a potential lead stops by your flooring company’s site, they need to see a well-designed, user-friendly page.

Your site’s design showcases your credibility, customer service, and eye for aesthetics — all vital characteristics of flooring companies. Potential clients want to work with someone they can trust, who will answer their questions, and provide beautiful floors.

Want to learn more about web design for flooring companies and why your business should invest in a high-quality site to generate more leads? Keep reading!

Or, if you’re ready to improve your flooring website design, call us at 888-601-5359 or contact us online today to speak to an expert!

SEO-friendly design generates more leads

SEO-friendly design generates more leads

Search engine optimization (SEO) is the process of optimizing your site, so it appears at the top of the search results. This optimal placement directly affects how many people visit your site. Over two-thirds of all clicks go to the first five results on Google.

The more qualified visitors you have on your site, the more potential leads your flooring company receives.

But what does SEO have to do with web design?

Web design plays a significant role in SEO because search engines want to provide users with the most helpful, user-friendly results.

Your flooring site should follow web design best practices, including:

Branded design increases brand recognition

Branded design increases brand recognition

The flooring industry faces steep competition online. Make your company stand out by integrating a unified brand experience across your online touchpoints. Design helps 73% of companies distinguish themselves from their competitors.

In addition to your logo, brand name, and brand voice, you need a consistent appearance for customers to recognize your brand. As soon as they see your site in their search results, they’ll know you’re a flooring company they’ve come to trust.

Aesthetically pleasing branded design also shows your potential customers your eye for design. Your clients trust you to provide them with floors that tie their home or business together, so use your website as proof of your design judgment upon their first click.

Optimized multimedia showcases your work

Optimized multimedia showcases your work

Your website should feature prominent portfolios and galleries that align with your product categories.

More than that, incorporating images throughout your site improves the user experience by:

  • Breaking up walls of text to make your content more readable
  • Providing supporting examples or visual walk-throughs for “how-to” guides
  • Emphasizing critical information, you want visitors to see
  • Keeping visitors engaged
  • Supporting your site’s aesthetic

However, as you include images throughout your site, you must optimize them for search engines and load time. Expert SEO designers will take care of those details for you.

Mobile-friendly websites improve the local search experience

Mobile-friendly websites improve the local search experience

Many customers might prefer a flooring company near them. Especially if you install or repair floors, you need a site designed for local searchers.

In recent years, three times more mobile searches have included the phrase “near me,” strengthening the link between mobile and local optimization. When you design your site for mobile devices, you improve the experience for these local searchers.

Search engines also require a mobile-friendly website for high-ranking pages. Mobile-friendliness is a top SEO ranking factor because it affects user experience, with visitors 52% less likely to engage if the company’s site has a poor mobile design.

In short, mobile-friendly design keeps users engaged and helps your site appear at the top of search results, which can translate into more traffic and more leads for your flooring company.

Design elements aid in conversion rate optimization

Design elements aid in conversion rate optimization

When a user visits your site, they need to know how to contact you, see your available flooring options, and possibly find a store location near them. A well-designed main menu will facilitate this navigation.

Design that centers conversion rate optimization (CRO) will also incorporate eye-catching calls-to-action throughout your pages to point users to your desired next steps.

Easy-to-find information showcases your customer service

Easy-to-find information showcases your customer service

Your site’s navigation also enables visitors to see relevant industry expertise and find answers to common questions.

An SEO-friendly flooring website features product information and supplemental content such as the benefits of different flooring types and flooring design trends. You might also answer common customer questions about choosing the right flooring or maintaining their floors.

Your site’s design empowers visitors to locate that content quickly and easily.

Read WebFX reviews on G2

Software That Makes Home Service Marketing Easier

MarketingCloudFX is our client-exclusive marketing software used by our team and clients alike.

Our home service clients love the ability to seamlessly collaborate on projects, monitor competitor strategies, and leverage data for better marketing.


features to make your life easier


hours invested to set you up for success


built-in value

Manage Your Leads

  • Track contact forms and phone calls for each digital marketing channel
  • Record calls and use AI to easily analyze quality at scale
  • Automate email follow ups so that you respond faster than your competition

Monitor Your Competitors

  • View competitor keyword rankings
  • Track competitor website content changes
  • Strategize on how to get ahead

Get Complete Transparency

  • Monitor project action items and progress toward business goals
  • Never ask “what’s WebFX up to?”
  • Access marketing performance reports 24/7


features to make your life easier


hours invested to set you up for success


built-in value

Custom flooring web design plans

Learn how our award-winning team of flooring web design specialists create custom solutions for your business.

Custom Web Design Plans

Starting at

$8,000 / site

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a website that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within web design, specifically — to determine the best action plan for your website.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your engagement and conversions? We’ll create a website that aligns perfectly.

  • Professionally styled, custom designs that match your branding and vision
  • Positive user experience navigation and designs
  • Responsive design
  • Lead-generating and performance-tested website copy
  • Designs and copy optimized for SEO
  • Ecommerce functionality
  • Database integration
  • New website page creation
  • Access to our in-house revenue acceleration software, MarketingCloudFX
  • Closed-loop call, lead, customer journey, and revenue tracking

Tailoring strategies to suit each unique flooring business we collaborate with is our hallmark. While our pricing table offers a snapshot of the comprehensive service our web design team delivers, it’s just the tip of the iceberg. Crafting flooring websites that are finely tuned for organic search involves a diverse spectrum of techniques, and our adept team doesn’t hold back. Our web design agency harnesses each technique to bolster your growth and stand tall amidst competitors. Ready to discover the ideal plan for your business? It’s all within reach today!

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Earn a 20% greater ROI with flooring marketing experts

Get more than a marketing expert, get a marketing expert in flooring. With WebFX, you’ll receive a dedicated team that specializes in flooring marketing, helping your company increase its marketing ROI by 20% or more.

  1. Residential Flooring Services
  2. Commercial Flooring Services
  3. Industrial Flooring Services
  4. Flooring Repair and Maintenance
  5. Flooring Wholesale and Distribution

Solving key challenges for flooring companies

Our website isn’t ranking in the search results for flooring services

When people or businesses need flooring services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

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We’re struggling to grow our team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly employees, our recruitment marketing services have you covered.

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We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your flooring services.

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We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

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Hear from our clients

Drive more conversions

WebFX has helped make our website the most important and profitable lead source for Maryland Sunrooms.

670%increase in paid ad conversions

Drive more web traffic

They take the time to understand each company’s unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

Increased qualified web traffic