Web Design for Flooring Companies – WebFX Design Services

Search engine optimization (SEO) is the process of optimizing your site, so it appears at the top of the search results. This optimal placement directly affects how many people visit your site. Over two-thirds of all clicks go to the first five results on Google.

The more qualified visitors you have on your site, the more potential leads your flooring company receives.

But what does SEO have to do with web design?

Web design plays a significant role in SEO because search engines want to provide users with the most helpful, user-friendly results.

Your flooring site should follow web design best practices, including:

• Optimized load speed
• Mobile-friendliness
• Straightforward navigation
• Logical site structure
• Short, descriptive URLs

The flooring industry faces steep competition online. Make your company stand out by integrating a unified brand experience across your online touchpoints. Design helps 73% of companies distinguish themselves from their competitors.

In addition to your logo, brand name, and brand voice, you need a consistent appearance for customers to recognize your brand. As soon as they see your site in their search results, they’ll know you’re a flooring company they’ve come to trust.

Aesthetically pleasing branded design also shows your potential customers your eye for design. Your clients trust you to provide them with floors that tie their home or business together, so use your website as proof of your design judgment upon their first click.

Your website should feature prominent portfolios and galleries that align with your product categories.

More than that, incorporating images throughout your site improves the user experience by:

• Breaking up walls of text to make your content more readable
• Providing supporting examples or visual walk-throughs for “how-to” guides
• Emphasizing critical information, you want visitors to see
• Keeping visitors engaged
• Supporting your site’s aesthetic

However, as you include images throughout your site, you must optimize them for search engines and load time. Expert SEO designers will take care of those details for you.

Many customers might prefer a flooring company near them. Especially if you install or repair floors, you need a site designed for local searchers.

In recent years, three times more mobile searches have included the phrase “near me,” strengthening the link between mobile and local optimization. When you design your site for mobile devices, you improve the experience for these local searchers.

Search engines also require a mobile-friendly website for high-ranking pages. Mobile-friendliness is a top SEO ranking factor because it affects user experience, with visitors 52% less likely to engage if the company’s site has a poor mobile design.

In short, mobile-friendly design keeps users engaged and helps your site appear at the top of search results, which can translate into more traffic and more leads for your flooring company.

When a user visits your site, they need to know how to contact you, see your available flooring options, and possibly find a store location near them. A well-designed main menu will facilitate this navigation.

Design that centers conversion rate optimization (CRO) will also incorporate eye-catching calls-to-action throughout your pages to point users to your desired next steps.

Your site’s navigation also enables visitors to see relevant industry expertise and find answers to common questions.

An SEO-friendly flooring website features product information and supplemental content such as the benefits of different flooring types and flooring design trends. You might also answer common customer questions about choosing the right flooring or maintaining their floors.

Your site’s design empowers visitors to locate that content quickly and easily.