Today, websites are essential. Whether you’re operating a physical or online storefront, your website lets you engage with existing and potential customers. With 80 percent of consumers starting their product research online, it’s critical you have a secure website that’s easy-to-navigate.
At WebFX, we understand the importance of web design firsthand. As an award-winning web design agency in Charlotte, N.C., we’ve provided companies throughout the area — and beyond — with professional websites that capture brands, views, and conversions.
Want to learn more about the value of web design? Contact our team at 888-601-5359 to speak with an experienced strategist or keep reading to find out more about the benefits of web design and its impact on consumers.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
Companies often underestimate web design’s return on investment (ROI). By investing in the design of your website — whether a complete redesign or minor refresh — you receive a substantial return. In fact, for every dollar you invest in the user experience (UX), you receive a return of $100.
If you’re a business with higher prices than your competitors, your website can also support your rates. How? Consumers — more than 85 percent — are willing to pay more for a product or service in exchange for a better online experience.
Say you’re a company that installs, repairs, and maintains HVAC systems. If you create a website that allows service scheduling online, that can serve as a unique selling point and support your prices. A consumer may pay more for your services, but you offer more convenience than your competitors.
Almost 90 percent of consumers shop with a competitor after a negative or poor user experience. That’s a significant amount, which is why it’s essential to create a website that’s secure and easy-to-navigate. Why lose potential customers — or existing customers — that you wouldn’t otherwise?
To demonstrate the value of website design to your Charlotte business, look at one of the web design examples from our portfolio. After partnering with WebFX for web design, the city of Ocean City New Jersey saw their bounce rates decrease by more than 10 percent.
Even better, their conversions increased by 40 percent.
When designing your site, it’s important to consider search engine optimization (SEO). Often described as an umbrella term, SEO encompasses several techniques to improve the organic rankings of your website — and a respective page — in search results for a keyword.
A few coding elements in web design contribute to SEO, and include:
As a digital marketing agency, we understand how to optimize a website for SEO. That’s why we’ve generated more than $1 billion dollars in revenue for our clients, who trust our experienced team members.
It’s also why our client retention rate is almost 100 percent.
Today, more people are using mobile devices to browse the Internet. In fact, more than half of the world’s Internet traffic comes from mobile devices. That’s why mobile-friendly websites are a necessity, which Google emphasizes by offering a ranking boost to websites that support mobile users.
For more than 60 percent of shoppers, a mobile-friendly web design improves their opinion of the website and its company. Combine that with a mobile-friendly web design that’s easy to navigate and use, and you have a winning formula for improving conversion rates.
A brand carries immense value, which is why it’s important to implement it throughout your website. If you utilize social media in your digital marketing strategy, you should make sure those channels follow the same branding guidelines as your website.
In web design, you can emphasize your brand through the following elements:
In some instances, your brand can help you filter out audiences that don’t match your target persona.
If you’re selling a product or service with a higher price, for instance, you may want to feature certain colors, fonts, videos, or images on your website that emphasize the price range of your goods. A video, for example, may highlight that you’re a luxury resort versus a budget hotel.
WebFX has partnered with numerous local business in North Carolina to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
If you want to know our pricing, you don’t have to call us. We keep our prices transparent, which is why you can access them online — and without providing any personal information. For personalized quotes, we also break down the cost of our services.
For additional services, such as UX testing, social media marketing, SEO, and more, we provide transparent reporting. With our industry-leading and proprietary MarketingCloudFX software, you can see the direct impact of your company’s investment, which helps you demonstrates its ROI to others.
Our design firm in Charlotte, N.C. comes with decades of experience. For more than 20 years, we’ve provided business-to-business (B2B) and business-to-consumer (B2C) companies with professional, personalized, and optimized websites to drive results.
The industry changes though, which is why our designers stay up-to-date on the latest trends, industry standards, and design techniques. The result is websites that offer a top-notch user experience, which encourages conversions, such as signing up for a newsletter or scheduling an appointment.
At WebFX, we see ourselves as an extension of your team. We’re your partner, which is why we dedicate ourselves to seeing your company succeed, whether it’s with a redesigned website, optimized content marketing strategy, or competitive pay-per-click (PPC) campaign.
That’s why we maintain a Net Promoter Score (NPS) of almost 100. For reference, an NPS indicates how satisfied a customer is with a business provider and if they’d recommend that provider — scores range from -100 to 100.
For comparison, Apple and Microsoft each have an NPS of less than 50.
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
As a leading website designer in Charlotte, N.C., we offer several web design services:
If you’re looking for fast web design — within 30 days — consider our rapid web design service.
Have questions about our web design services for Charlotte? We’re happy to help! Give us a call at 888-601-5359 or contact us online.
We’re looking forward to chatting with you!Get Your Free Quote Now