Charlotte Social Media Company

Whether you’re a mid-sized company or small business, your brand carries immense value. When it comes to brand awareness, social media plays a critical role. It lets consumers follow your company and hear the latest news about your products, services, or promotions.

In fact, studies show that the more than 50 percent of Americans that follow brands on social media are loyal to those companies. With an active social media presence and marketing campaign, you can build your brand with followers and reach out to new ones.

Starting your social media campaign now also puts you ahead of your competitors. Even if they have an account on Facebook, Twitter, Instagram, or LinkedIn, they’re probably not utilizing it from a digital marketing perspective. Remember, only 26 percent of companies use social media for marketing.

No matter your industry, from finance to hospitality to industrial business, you want to bring traffic to your website — and in some cases, to your physical location. Social media, as well as your dedicated WebFX account manager, can help you achieve that goal.

How? With content marketing.

By developing original content for your website — which you can share on your social media accounts — you can direct traffic to your website. Another technique includes partnering with an influencer in your market to highlight the perks of your services and products.

It’s important to keep in mind that driving website traffic is only one goal of social media marketing. It’s not necessarily the primary motivation. Generating brand awareness and loyalty, for instance, can pay dividends in the long term by improving your client retention rate.

A critical factor of marketing is target audiences. If you develop an inaccurate target audience and persona, that causes your marketing strategy to struggle. With social media, you gain direct access to your target audience.

By interacting with your followers, by responding to questions or posting polls, you learn about their wants and needs. That information helps you refine your target audience and your customer personas.

With a better idea of your target audience, you can improve your entire digital marketing campaign — not just your social media one. A few tweaks can lead to big changes, which you’ll notice as you gain more followers, website traffic, and revenue.

The Internet provides users with an immeasurable amount of data on a variety of topics. It’s one reason why 80 percent of consumers start their research into a product online. That’s why it’s valuable to create content and share it across your social media channels.

It’s essential, however, to write content that’s relevant and original. If it’s a generic and overdone topic, it’s unlikely people will read it. That’s why we offer content marketing, plus search engine optimization (SEO) copywriting services.

The result? A content calendar of compelling content that audiences want to read and share.

Over time, your company evolves into a leader in your industry. As a market leader, you’re the trusted reference for not only the basic and advanced features of your trade, but also the latest news hitting the market.

That kind of respect builds your brand, plus generates valuable traffic for your website.