How PPC services in Charlotte can help your business thrive
PPC ads appear when people search Google for specific keywords. So for example, one of your ads could target a keyword like “fall sweater.” When a user searches for that term in Google, your ad has potential to show up for that keyword.
However, getting your ad to appear in search engines isn’t guaranteed.
PPC works on an auction bidding system, in which you determine how much you’re willing to pay every time a potential customer clicks on your ad. With PPC, you don’t pay for ad space, rather you only pay every time someone clicks on your ad.
In addition to bidding on your most important keywords that you want to rank for, quality score is also taken into consideration. Quality score, or QS, is a Google ranking scale that goes from 1 to 10.
Overall, a quality score represents your website’s reliability and quality, and acts to show Google whether your site is trustworthy.
That being said, if you place a low-cost bid for a keyword, but you have a high quality score, there’s still a chance you could rank for that keyword.
WebFX is a partner businesses trust.
Hear from HydroWorx, who saw a 236% increase in organic sessions with WebFX services.
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