Whether you’re focusing on a pay-per-click (PPC) campaign or a search engine optimization (SEO) strategy, your website matters. It’s where you’re directing users, and where you’re hoping they’ll convert, whether by contacting you, purchasing your product, or signing up for your newsletter.
At WebFX, we help businesses throughout the Steel City optimize their websites for not only search result rankings but also visitors. By creating award-winning websites that embody the brands of our clients, we’ve helped generate more than $1 billion dollars in revenue for our clients.
Learn more about the value of website design below. Or, contact our team at 888-601-5359 to chat with one of our strategists about our Pittsburgh web design company’s services and how we can help you.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
It’s common for companies to underestimate the return on investment (ROI) of website redesigns and designs — even user experience (UX) testing can provide a substantial return. In fact, investing in UX can yield a 9,000 percent return.
That translates to a $100 return for every dollar invested.
Why? More than 85 percent of users are willing to pay more for a better online experience. Depending on your industry, as well as direct competitors, this is an area you could capitalize on to increase your revenue.
A bounce rate refers to the percentage of users that arrive on your website, but leave without taking an action, such as playing a video, visiting another page, or completing a contact form. It’s valuable to have a lower bounce rate, as Google uses it as a ranking factor.
If you have a high bounce rate for a search term or keyword, for instance, Google will think that your page isn’t relevant to that keyword. That can lead to lower rankings in search results and fewer click-through-rates (CTRs), which makes it challenging to achieve your goals for growth.
A variety of factors can cause users to leave your website without any interactions — several relate to your web design. If your website features clunky navigation or slow landing pages, for example, users will leave.
In fact, almost 40 percent of users stop interacting with websites that feature slow-loading images. Another study discovered that almost 90 percent of consumers shop with a competitor after visiting a website with a poor user experience.
It’s also worth noting that more than 80 percent of users expect websites to load in three seconds or less. If it doesn’t, they’ll head to another website for answers, products, or services. That’s why page speed optimization is critical.
Our website design company in Pittsburgh encourages users to stay on your website. We build a website that’s optimized for speed and search engines, ensuring that users have a positive experience on your website and leave satisfied.
A website is a crucial component of SEO that companies often overlooked — SEO refers to a family of strategies for improving rankings in search results.
A few examples of these elements include:
Crawlers also struggle to “read” images and videos. That’s why it’s essential to include image alt tags, plus descriptions for your pictures and videos. With your description and image alt tags, plus surrounding content, crawlers will have a better definition of your videos and images.
Another feature of web design that contributes to your SEO is a mobile-friendly design. Since more than half of the world’s Internet traffic comes from mobile devices, Google’s encouraged companies to launch mobile-friendly web designs.
How? By providing mobile-friendly websites a ranking boost in search results.
In web design, you want to impress more than Google, though. You also want to leave your visitors with a positive impression of your company. As more than 60 percent of consumers have a higher opinion of businesses with a mobile-friendly website, it’s worth investing in mobile-friendly website design.
As an example, our website redesign for Ceramcor, an ecommerce store for ceramic cookware, led to their annual revenue increasing by 85 percent. Bounce rates also dropped by 60 percent. It’s worth noting that our redesign coordinated with a social media campaign and SEO.
In many ways, your website serves as your introduction to potential customers. It showcases your brand, as well as highlights whether you’re a company that users can trust with their personal information, such as their credit card.
How do users decide whether you’re a credible business? The design of your website. In fact, when browsing your website, 75 percent of a consumer’s opinion on your credibility comes from your website’s design.
With professional web design, you can launch a website that’s secure and trustworthy. It’ll also feature consistent branding that matches any other outlets that you use to connect with customers, such as social media, branded work vehicles, or business cards.
WebFX has partnered with numerous local businesses in Pittsburgh to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Our prices are available to you 24/7 — no personal information required. Whether you’re interested in learning our rates for web design, landing page design, or 508 compliance web design, you can always view our pricing online.
For custom quotes, we follow the same policy of transparency. We’ll break down each feature of your quote and its rates, such as for page number, responsive design, 508 compliance, copywriting, and more.
That gives you confidence in your investment, plus detailed numbers you can provide to your company.
Our history as a web design company for Pittsburgh businesses goes back more than two decades. In that time, we’ve become a leader in professional, attractive, and optimized websites that capture brands from a range of industries.
We’ve also become a model for continued learning in web design. Our consistent team has more than 1.6 million hours of expertise, plus stays up-to-date with the latest standards and trends in the industry. That leads to award-winning and revenue-generating websites.
Our passion is why our clients see their revenues increase by 20 percent, on average.
We’re driven by data, which is why we focus on providing you with measurable results. With MarketingCloudFX, which is our proprietary software for ROI tracking — it’s also the industry’s leading software for it — you can see the direct impact of your investment in web design and more.
Like our pricing, we keep our results transparent too. You see what our team sees, and your dedicated account manager reviews those results with you. If we’re conducting UX testing for you, for instance, we’ll review the results of those pages with you, providing you the chance to ask questions.
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
We can also help you optimize the design of your landing pages for PPC campaigns, plus achieve 508 compliance for users with a vision or mobility impairment. If you’re looking for a digital marketing partner, we can also help with our suite of services, which include SEO and PPC, plus much more!
Interested in seeing what the WebFX team can do for you? Contact us today at 888-601-5359 to speak with one of our strategists or contact us online to see how we can help you increase your website traffic and revenue!Get Your Free Quote Now