Online Marketplaces for SMBs

An online marketplace is an ecommerce platform that offers products from various sellers. Examples include Amazon and Walmart Marketplace.

Read on to learn more about why you should sell on ecommerce marketplaces, the best online marketplaces, and our tips for selling your product online.

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5 reasons SMBs should sell on ecommerce marketplaces

Online marketplaces offer a unique advantage when it comes to selling online. Here are five reasons that you should consider ecommerce marketplaces for SMBs:

1. Established audience

Most online marketplaces already have an established audience of shoppers. Joining an online marketplace will allow you to reach a large audience of ready-to-buy consumers, generating more online orders and sales.

2. Quick onboarding

Most online selling sites offer quick onboarding, meaning that you can get started quickly. You can create an account, upload your products, and start selling fast. Additionally, platforms like Amazon provide convenient bulk product upload options.

3. Broad audience

By utilizing an online marketplace, you will naturally reach a larger audience. Consumers will find your products more easily on a platform like Amazon than a website they are unfamiliar with.

4. No tech experience required

Compared to hosting your website, you do not need many technical skills to start selling on a marketplace. Everything is handled on the same platform through a single dashboard, from customer service to marketing.

5. Support from tools, insights, and data

Online marketplaces such as Amazon and eBay provide tools to help independent sellers be successful. A few of these tools include data analytics and key insights to manage and improve your business.

Which are the best online marketplaces for SMBs?

When it comes to ecommerce marketplaces for SMBs, there are many options. Here are our picks for the best online marketplaces for SMBs and their benefits:

1. Amazon

1. Start selling online quicker without creating a website
2. Easily manage everything through Seller Central
3. Ability to leverage Amazon’s traffic of over 150 million unique monthly visitors
4. Ability to streamline fulfillment with the FBA inventory management and shipping processes
5. Combat copycats and scammers with Amazon Brand Registry to protect your brand

2. Walmart Marketplace

1. No charges for setup, subscription, or listing fees
2. Access to Walmart’s TwoDay Delivery program, adding value and encouraging shoppers to order
3. Reach a broad audience with Walmart.com’s 100 million unique monthly visitors

3. Shopify

1. Easily and quickly create a store through Shopify’s interface, explicitly built for “technically challenged individuals”
2. Ability to use a custom domain name
3. Customize your storefront with Shopify’s online store builder and themes to match your brand and boost awareness
4. No need to update software and servers since Shopify is cloud-based and hosted

4. Target Plus™

1. Ability to entice shoppers to buy with benefits like 5% off using a Target REDcard, free shipping, and easy in-store returns
2. Access to a broad audience. With over 1,800 storefronts nationwide, you will receive access to Target’s massive audience, boosting brand awareness and sales

5. eBay

1. Start selling fast by setting up shop and gaining traction for your products quickly
2. Access to eBay’s 106 million unique monthly visitors

6. Etsy

1. Reach a niche market since this platform caters to a specific niche and your audience is most likely to be looking for the products you offer specifically
2. Streamlined shipping options with Etsy’s shipping discounts

7. Sears Marketplace

1. No long-term commitment with the ability to cancel at any time
2. Access to Sear’s 15 million unique monthly visitors
3. Easy-to-use order management interface

8. Alibaba

1. Access to Alibaba’s large audience of 654 million active buyers each year, expanding your audience instantly
2. Ability to reach B2B and B2C buyers ready to purchase your products

9. Rakuten

1. Shoppers have access to Rakuten’s loyalty program, giving them points for every purchase
2. Ability to offer incentives like up to 40% cash back at 2,500+ stores
3. Customized storefront to match your brand identity and boost awareness

10. Facebook Marketplace

1. Display items from your Facebook Page shop for free to boost awareness and sales
2. Allow customers to purchase without leaving Facebook, streamlining the conversion process and making it easier to buy from your business
3. Advertise your store through custom advertisements to display in Facebook Marketplace

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5 tips for selling your SMB’s products online

1. Write engaging, optimized product descriptions

When writing product titles and descriptions, try to match or exceed the level of detail of the second description.

This tactic helps you achieve two things:

1. Help listings show up when users search using keywords in the listing
2. Give users enough information to engage with your listing and make a purchase

2. Make product videos

There are two types of videos that work well for marketing products online:

1. Explainer videos
   1. Clearly tell viewers how a specific product works and how it can make their lives better
   2. Employ storytelling to address customer pain points and share solutions to common problems
   3. It can be animated, live-action, or a mix of both
2. Product demo videos
   1. Shows your product in action
   2. Chance to demonstrate all the features that put your product above your competitors’ products
   3. Focus less on the story behind your product and more on how the features work

3. Encourage reviews from happy customers

On many online marketplaces, like Amazon, positive reviews can impact your products’ rankings. Reviews build trust between your business and your customers. You can generate more reviews by simply sending an email to recent customers.

4.  Utilize the Q&A section

Adopting an active role in the Q&As can help secure sales while also marketing your product to other shoppers. Your responses will demonstrate to consumers that your company is active and takes the time to be involved with their community.

5. Schedule limited-time promotions

Limited-time promotions are a great way to earn exposure for your products. They do not have to include discounted product prices. They can also consist of freebies like stickers or other additional products that encourage shoppers to buy and share your product within their social circles.

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