Social Media Optimization Services: Accelerate Your ROI

What is included in our SMO services?

When you partner with WebFX, you’ll receive help with every facet of your social media marketing. We can drive results for your business both through organic social media marketing and paid social media advertising, with our SMO services including the following features:

• Custom images and graphics
• Contest setup and launch
• Social media analytics monitoring
• Paid social media ad account setup
• Custom paid ad design
• Audience targeting
• And more!

Each of these features will contribute significantly to the success of your overall marketing, helping you draw in new leads and conversions like never before.

Organic social media optimization services

Social media is designed to connect people socially, so it’s one of the best ways for you to engage with prospects. By creating a social media account for your business and regularly posting from it, you can attract followers and increase your leads.

Here are three major ways WebFX will help you optimize your organic social media!

1. Custom images and graphics

For your social media posts to attract viewers and followers, they need to be eye-catching. Users see dozens of posts in their feed, so you need to make your content stand out. To grab people’s attention, you need to use compelling images and graphics.

WebFX will help you create the visual materials you need for your posts. Rather than relying on stock images, we’ll use original pictures and custom graphics for you to display. On top of making them visually appealing, we’ll ensure that they reflect the look of your unique brand.

2. Contest setup and launch

Another fantastic way to draw in social media users is to set up contests. When you offer people a potential reward for engaging with your business, many of them are bound to participate. Whatever you offer as a prize, it should be well worth the traffic it drives.

When you partner with WebFX, we’ll help you set up these contests from your social media account. From marketing them through your posts to running the behind-the-scenes aspects, we’ll make sure they attract plenty of potential customers for you to work with down the road.

3. Social media analytics monitoring

To effectively optimize your social media, you must possess a solid understanding of how your campaigns are working. You can’t know how to make your social media marketing better without knowing where it needs improvement.

That’s why WebFX will keep a close eye on your social media analytics. Some of the metrics we’ll monitor include:

• Impressions
• Click-through rate (CTR)
• Conversion rate

By examining how well your posts perform for users, we can identify where your campaign needs improvement to maximize results for your business.

Paid social media optimization services

As effective as it may be, enticing people with organic content isn’t the only way to attract leads on social media. You can also expand your audience by using paid social media ads, which you can pay to display in users’ social media feeds.

As with organic posts, WebFX can help you optimize your paid social media advertising to draw in plenty of people. Here are three ways we can do that!

1. Paid social media ad account setup

The first step to running a social media ad campaign is to set up ad campaigns in your account. This step requires setting up a business profile.

The exact process varies depending on the platform you’re using, but you must provide some basic information about your business and work out some settings before you start making any actual ads.

WebFX will handle that process for you. Rather than trying to figure out how to set everything up, you can let WebFX take care of it while you focus on the most pressing aspects of running your business.

2. Custom paid ad design

Once it comes time to create your paid social media ads, you don’t want to throw together some loose bits and pieces and then send it out. Just like your organic posts, your ads should be carefully designed to attract users — and WebFX can help make them that way.

We’ll design ads for your business that are perfectly optimized for the social media format. The ads we create will serve to quickly catch users’ attention and engage their interest, so they click on your ad and increase leads for your business.

3. Audience targeting

When you run ads on social media, you aren’t just showing them to anyone who happens to wander along. Social media platforms offer advanced targeting that allows you to target very specific groups of users, often based on demographics that include:

• Age
• Gender
• Occupation
• Location

WebFX will help you maximize your results using these targeting settings. By targeting users who fit within your business’s target demographic, we can ensure that your ads are reaching the most relevant users.

How can SMO services help your business?

Even after all you’ve read about social media optimization services, you may still be questioning why you need them. Who’s to say you can’t just do all the optimization on your own? Why work with an SMO agency like WebFX?

The answer is that an agency can offer several crucial things you wouldn’t have on your own. Here are three benefits that SMO agencies bring to the table for your business.

SMO agencies have more marketing experience

If you try to handle your SMO alone, you may be able to figure things out well enough to produce some results. But without any significant prior experience with social media marketing, you won’t maximize your presence on social media.

By partnering with an agency, you’ll have access to a wealth of marketing knowledge. Most agencies have spent years learning how to draw in online users, and they know exactly which tactics work and which ones don’t.

In the long run, your social media campaigns will see far greater success in the hands of an experienced marketing agency.

SMO agencies have more time

Another benefit an SMO agency can bring to the table is that they have significantly more time on their hands. You have a business to run. You can’t afford to spend all your work hours poring over your social media metrics and reoptimizing campaigns.

When you partner with an agency, you don’t have to spend that time. An SMO agency can handle the brunt of your social media marketing while you manage the other aspects of your business and handle your new influx of leads and customers.

SMO agencies have access to better resources

When it comes to social media marketing, most of what you need to run your account and launch your ads is available right on the platform. But if you really want to drive superior results, it pays to have resources, external tools, at your disposal.

Agencies like WebFX frequently bring access to useful resources that they employ in your campaign. They have tools that can do things like watching competitors or design flawless ad graphics — things you may not be able to do effectively without the help of resources.

On top of providing you with access to these materials, agencies also possess the knowledge needed to use them effectively. Even if you obtained access to the tools on your own, they’re likely unfamiliar to you, which makes it difficult to maximize their use.

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Why choose WebFX?

Even once you decide to hire an SMO agency, you may not be sure which one is your best option. If you want to partner with the best SMO agency for your needs, look no further than WebFX.

So, why choose WebFX over any other agency? What makes us stand out?

In short, WebFX has a history of going above and beyond in a way unmatched by any other marketing agency. Here are three reasons why WebFX is the best company to get your social media optimization services:

1. WebFX has a large and experienced team

When you partner with WebFX, you’re not just getting a handful of people at your disposal. WebFX’s team is made up of over 500 experts, giving us more than enough hands on deck to handle every part of your social media marketing and advertising.

Furthermore, every member of our team is an expert in a particular specialized facet of digital marketing, meaning every part of your campaign will be handled by a specialist in that area.

Our business has over a decade of digital marketing experience, so you can feel confident you’re working with people who know how to optimize social campaigns.

Between the specialization of our team and the length of time we’ve been working in digital marketing, you won’t find an agency better suited to handle your marketing.

2. WebFX has a history of driving superior results

If you’re unsure whether you can trust WebFX to bring success for your marketing, just look at our past achievements. The results we’ve driven for our clients speaks to how well we help our clients grow their business.

In the past five years alone, we’ve driven 7.8 million leads and $3 billion in revenue for our clients. These numbers reflect the dedication we have to helping our clients drive results and grow online. When you partner with WebFX, you can feel confident in the results we’ll drive.

3. WebFX makes our clients happy

No matter what kind of numbers an agency may be able to drive, they’re meaningless if that agency’s clients aren’t happy working with them. At WebFX, our client-focused approach leads to positive partnerships that help our clients thrive online.

If you don’t believe us, just look at the more than 1020 client testimonials that we’ve earned.

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.

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Let WebFX help you upgrade your social media presence

Ready to start driving up your leads and conversions through social media? WebFX would love to give you a hand! With over a decade of experience in social media, we have plenty of knowledge on crafting successful social media campaigns, and we’d love to show you firsthand.

When you partner with us, you’ll gain access to all the optimization features listed above. You’ll also receive a dedicated account representative who will keep you closely informed and involved with everything we do.

Just give us a call at 888-601-5359 or contact us online to get started today!