Social Media Optimization Services: Accelerate Your ROI

When you partner with WebFX, you’ll receive help with every facet of your social media marketing. We can drive results for your business both through organic social media marketing and paid social media advertising, with our SMO services including the following features:

• Custom images and graphics
• Contest setup and launch
• Social media analytics monitoring
• Paid social media ad account setup
• Custom paid ad design
• Audience targeting
• And more!

Each of these features will contribute significantly to the success of your overall marketing, helping you draw in new leads and conversions like never before.

Social media is designed to connect people socially, so it’s one of the best ways for you to engage with prospects. By creating a social media account for your business and regularly posting from it, you can attract followers and increase your leads.

Here are three major ways WebFX will help you optimize your organic social media!

1. Custom images and graphics

For your social media posts to attract viewers and followers, they need to be eye-catching. Users see dozens of posts in their feed, so you need to make your content stand out. To grab people’s attention, you need to use compelling images and graphics.

WebFX will help you create the visual materials you need for your posts. Rather than relying on stock images, we’ll use original pictures and custom graphics for you to display. On top of making them visually appealing, we’ll ensure that they reflect the look of your unique brand.

2. Contest setup and launch

Another fantastic way to draw in social media users is to set up contests. When you offer people a potential reward for engaging with your business, many of them are bound to participate. Whatever you offer as a prize, it should be well worth the traffic it drives.

When you partner with WebFX, we’ll help you set up these contests from your social media account. From marketing them through your posts to running the behind-the-scenes aspects, we’ll make sure they attract plenty of potential customers for you to work with down the road.

3. Social media analytics monitoring

To effectively optimize your social media, you must possess a solid understanding of how your campaigns are working. You can’t know how to make your social media marketing better without knowing where it needs improvement.

That’s why WebFX will keep a close eye on your social media analytics. Some of the metrics we’ll monitor include:

• Impressions
• Click-through rate (CTR)
• Conversion rate

By examining how well your posts perform for users, we can identify where your campaign needs improvement to maximize results for your business.

As effective as it may be, enticing people with organic content isn’t the only way to attract leads on social media. You can also expand your audience by using paid social media ads, which you can pay to display in users’ social media feeds.

As with organic posts, WebFX can help you optimize your paid social media advertising to draw in plenty of people. Here are three ways we can do that!

1. Paid social media ad account setup

The first step to running a social media ad campaign is to set up ad campaigns in your account. This step requires setting up a business profile.

The exact process varies depending on the platform you’re using, but you must provide some basic information about your business and work out some settings before you start making any actual ads.

WebFX will handle that process for you. Rather than trying to figure out how to set everything up, you can let WebFX take care of it while you focus on the most pressing aspects of running your business.

2. Custom paid ad design

Once it comes time to create your paid social media ads, you don’t want to throw together some loose bits and pieces and then send it out. Just like your organic posts, your ads should be carefully designed to attract users — and WebFX can help make them that way.

We’ll design ads for your business that are perfectly optimized for the social media format. The ads we create will serve to quickly catch users’ attention and engage their interest, so they click on your ad and increase leads for your business.

3. Audience targeting

When you run ads on social media, you aren’t just showing them to anyone who happens to wander along. Social media platforms offer advanced targeting that allows you to target very specific groups of users, often based on demographics that include:

• Age
• Gender
• Occupation
• Location

WebFX will help you maximize your results using these targeting settings. By targeting users who fit within your business’s target demographic, we can ensure that your ads are reaching the most relevant users.