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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Driven Social Media Strategies

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

In addition to built-in advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for social media content, campaigns, and targeting.

Discover MarketingCloudFX

20%

avg increase in roi with data-enabled advertising

20+

features to empower your social campaigns

100%

set up by the WebFX team to give you a proper data foundation

Data Activation

Keep your business top of mind by activating your customer data on social channels.

  • Leverage CRM and CDP data in your retargeting strategy
  • Remarket to high value prospects throughout across devices
  • Reach new audiences with better 3rd party targeting on ad networks

Company Visitor Detection

Develop your B2B social media strategy with insights from identified companies visiting your website.

  • Identify companies visiting your site even before they fill out a form
  • Pinpoint what content resonates with particular companies
  • Export engaged companies for targeted social media ads

Lead Journey Insights

Enrich and leverage lead data to make smarter social media marketing decisions.

  • Understand social media’s role in the unified customer journey
  • Automate audience creation to target and advertise to granular audiences
  • Use insights to evolve your organic social strategy and content

20%

avg increase in roi with data-enabled advertising

20+

features to empower your social campaigns

100%

set up by the WebFX team to give you a proper data foundation

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BRONZE

$3,000 / month

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    10 social posts / month
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    1 social media network
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    1 personal social media consultation / month
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SILVER

$4,200 / month

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    20 social posts / month
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    2 social media networks
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    2 personal social media consultations / month
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GOLD

$4,800 / month

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    30 social posts / month
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    3 social media networks
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    4 personal social media consultations / month

SEE FULL DELIVERABLES

Your search for social media optimization services ends here

Here’s why businesses choose to partner with WebFX:

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Decades of social media experience

With over a decade of experience in social media, we have plenty of knowledge on crafting successful social media campaigns, and we’d love to show you firsthand.

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Precise demographic targeting

With our Facebook marketing services, we’ll help you build an organic presence that boosts engagement and builds brand recognition.

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Organic and paid social media optimization

WebFX can help you optimize your organic and paid social media advertising to draw in plenty of people.

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Social media analytics

By examining how well your posts perform for users, we can identify where your campaign needs improvement to maximize results for your business.

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s award-winning social media optimization team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why choose social media optimization management services from WebFX

Here are three reasons why WebFX is the best company to get your social media optimization services:

Award Icon WebFX has a large and experienced team

Award Icon WebFX has a large and experienced team

When you partner with WebFX, you’re not just getting a handful of people at your disposal. WebFX’s team is made up of over 500 experts, giving us more than enough hands on deck to handle every part of your social media marketing and advertising.

Furthermore, every member of our team is an expert in a particular specialized facet of digital marketing, meaning every part of your campaign will be handled by a specialist in that area.

Our business has over a decade of digital marketing experience, so you can feel confident you’re working with people who know how to optimize social campaigns.

Between the specialization of our team and the length of time we’ve been working in digital marketing, you won’t find an agency better suited to handle your marketing

Chart icon with arrow pointing upwards for improved results. WebFX has a history of driving superior results

Chart icon with arrow pointing upwards for improved results. WebFX has a history of driving superior results

If you’re unsure whether you can trust WebFX to bring success for your marketing, just look at our past achievements. The results we’ve driven for our clients speaks to how well we help our clients grow their business.

In the past five years alone, we’ve driven 7.8 million leads and $6 billion in revenue for our clients. These numbers reflect the dedication we have to helping our clients drive results and grow online. When you partner with WebFX, you can feel confident in the results we’ll drive.

Like Icon with heart and a thumbs up. WebFX makes our clients happy

Like Icon with heart and a thumbs up. WebFX makes our clients happy

No matter what kind of numbers an agency may be able to drive, they’re meaningless if that agency’s clients aren’t happy working with them. At WebFX, our client-focused approach leads to positive partnerships that help our clients thrive online.

If you don’t believe us, just look at the more than 1090 client testimonials that we’ve earned.

FAQ about social media optimization services

Looking to learn more about social media optimization services? Read our FAQ:

Why is social media a prime marketing opportunity?

In today’s world, there’s no getting away from social media. It seems like almost everyone has some sort of social media account, and they spend quite a lot of time there — the average user spends 28% of their Internet time on social media.

With social media holding that much influence, it’s not something your business can afford to miss. Social media is a prime marketing opportunity — one you can easily get in on with a little time and effort.

What is included in our SMO services?

When you partner with WebFX, you’ll receive help with every facet of your social media marketing. We can drive results for your business both through organic social media marketing and paid social media advertising, with our SMO services including the following features:

  • Custom images and graphics
  • Contest setup and launch
  • Social media analytics monitoring
  • Paid social media ad account setup
  • Custom paid ad design
  • Audience targeting
  • And more!

Each of these features will contribute significantly to the success of your overall marketing, helping you draw in new leads and conversions like never before.

How does organic social media optimization work?

Social media is designed to connect people socially, so it’s one of the best ways for you to engage with prospects. By creating a social media account for your business and regularly posting from it, you can attract followers and increase your leads.

Here are three major ways WebFX will help you optimize your organic social media!

1. Custom images and graphics

For your social media posts to attract viewers and followers, they need to be eye-catching. Users see dozens of posts in their feed, so you need to make your content stand out. To grab people’s attention, you need to use compelling images and graphics.

WebFX will help you create the visual materials you need for your posts. Rather than relying on stock images, we’ll use original pictures and custom graphics for you to display. On top of making them visually appealing, we’ll ensure that they reflect the look of your unique brand.

2. Contest setup and launch

Another fantastic way to draw in social media users is to set up contests. When you offer people a potential reward for engaging with your business, many of them are bound to participate. Whatever you offer as a prize, it should be well worth the traffic it drives.

When you partner with WebFX, we’ll help you set up these contests from your social media account. From marketing them through your posts to running the behind-the-scenes aspects, we’ll make sure they attract plenty of potential customers for you to work with down the road.

3. Social media analytics monitoring

To effectively optimize your social media, you must possess a solid understanding of how your campaigns are working. You can’t know how to make your social media marketing better without knowing where it needs improvement.

That’s why WebFX will keep a close eye on your social media analytics. Some of the metrics we’ll monitor include:

  • Impressions
  • Click-through rate (CTR)
  • Conversion rate

By examining how well your posts perform for users, we can identify where your campaign needs improvement to maximize results for your business.

How does paid social media optimization work?

As effective as it may be, enticing people with organic content isn’t the only way to attract leads on social media. You can also expand your audience by using paid social media ads, which you can pay to display in users’ social media feeds.

As with organic posts, WebFX can help you optimize your paid social media advertising to draw in plenty of people. Here are three ways we can do that!

1. Paid social media ad account setup

The first step to running a social media ad campaign is to set up ad campaigns in your account. This step requires setting up a business profile.

The exact process varies depending on the platform you’re using, but you must provide some basic information about your business and work out some settings before you start making any actual ads.

WebFX will handle that process for you. Rather than trying to figure out how to set everything up, you can let WebFX take care of it while you focus on the most pressing aspects of running your business.

2. Custom paid ad design

Once it comes time to create your paid social media ads, you don’t want to throw together some loose bits and pieces and then send it out. Just like your organic posts, your ads should be carefully designed to attract users — and WebFX can help make them that way.

We’ll design ads for your business that are perfectly optimized for the social media format. The ads we create will serve to quickly catch users’ attention and engage their interest, so they click on your ad and increase leads for your business.

3. Audience targeting

When you run ads on social media, you aren’t just showing them to anyone who happens to wander along. Social media platforms offer advanced targeting that allows you to target very specific groups of users, often based on demographics that include:

  • Age
  • Gender
  • Occupation
  • Location

WebFX will help you maximize your results using these targeting settings. By targeting users who fit within your business’s target demographic, we can ensure that your ads are reaching the most relevant users.

WebFX SMO services

Standard consultation and reporting plans (Monthly)

FeaturesBRONZESILVERGOLD
Number of Posts per Month102030
Custom Images per Month81012
Number of Networks1Up to 2Up to 3
Social Media FuelFX Assets Included11.52
Vertical Content CreationAdd $1,200/monthAdd $1,200/monthAdd $1,200/month
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
48 Business Hour or Less Customer Response Time
Personal Social Media Consultations per Month124
Access to WebFX editorial calendar & content publishing tools
Standard Monthly Reporting and Analysis
Network Setup & Optimization
Cover Photo & Profile Photo Design/Optimization
500+ SMEs behind campaign driving results
Boosted Posts per Month246
Required Boosted Post Spend$100$200$300
Setup Fee$4,500$6,300$7,200
Ongoing Management Fee$3,000$4,200$4,800
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED

Enhanced consultation and reporting plans (Weekly)

Features1 SOCIAL NETWORK2 SOCIAL NETWORKS3 SOCIAL NETWORKS4 SOCIAL NETWORKS5 SOCIAL NETWORKS
Number of Posts per MonthUp to 15Up to 30Up to 45Up to 60Up to 75
Number of Custom Images per Month Included with Posts68101214
Number of Boosted PostsUp to 2Up to 4Up to 6Up to 8Up to 10
Number of Custom Contests Included per Year00011
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
Monitoring of Boosted Post Comments$175/monthMon., Wed., Fri.DailyDailyDaily
48 Business Hour or Less Customer Response Time
Weekly Call or Campaign Status Update
Standard Weekly Reporting & Analysis
Access to WebFX editorial calendar & content publishing tools
Access to WebFX social media contest tools
Standard monthly reporting and analysis
Access to MarketingCloudFX
Network Setup & Optimization
Cover Photo & Profile Photo Design/Optimization
500+ SMEs behind campaign driving results
Ongoing Monthly Campaign Investment (Enhanced Consultation and Reporting)$2,150$2,550$2,850$3,150$3,350
Required Boosted Posts Ad Spend (Enhanced Consultation and Reporting)$100 – $200$200 – $400$300 – $600$400 – $800$500 – $1,000
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTEDGET STARTEDGET STARTED

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials

WebFX Agency Rating
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4.9/5

based on over 550 third-party reviews
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