Should I hire a voice search optimization agency?
Though the concept of voice search optimization isn’t overly complicated, if you don’t have someone on your team that understands all the terminology and processes, it can be a hard campaign to accomplish on your own.
It’s a good idea to consider hiring a voice search optimization agency to take care of your campaign for you — simply because it’s their job. They’re trained and well-versed in everything voice search and can provide a successful and beneficial campaign for your company.
If you’re thinking about carrying out a voice search optimization campaign on your own, consider these few things first.
Who on your team will carry out the campaign?
If you want someone on your team to start a voice search optimization campaign for your company, it’s important to thoughtfully think through your options.
Do you have someone on your team that’s already an expert at SEO? Does your marketing director have an idea of what a voice search optimization campaign entails?
If you have someone that stands out for the role, you may be in luck. But if nobody on your team has any knowledge about a voice search optimization campaign, you’ll either want to train them or opt to hire an agency.
Do you have the budget to train and maintain a voice search optimization campaign?
Let’s say nobody on your team is knowledgeable in marketing, SEO, or voice search optimization. That means you’ll have to pay to have them trained and purchase tools to help them with the campaign.
Online classes can be expensive and the tools necessary for the job can be even more pricey.
The difference between paying to train one of your own employees and simply hiring a voice search optimization agency is this — when you hire an agency, you’re likely guaranteed results. When you pay to train someone on your own team, nothing is guaranteed since they’re still no expert.
Do they have time to learn about voice search optimization?
So you’ve decided that you want to spend the money and train someone on your team for voice search optimization. The next thing to consider is whether or not the employee has the time in their schedule.
If you want them to continue doing their current job at your company on top of learning how to do voice search optimization, you’ll have to consider whether or not they have time in their schedule to train and implement a strategy.
The employee you choose for the job may have so much work to do during the day, that they have to train for their new responsibility in their personal time. This is far from ideal.
Let’s say that the employee has just enough time in a day to finish their current job at your company and learn how to do voice search optimization. Even so, remember that voice search optimization is an ongoing process.
They won’t simply work on the campaign for a week and be finished. Voice search optimization is an ongoing initiative and if an employee doesn’t have a lot of free time, hiring a voice search optimization agency is a better option.
Can you afford to let their current responsibilities slide?
Voice search optimization isn’t a “set-it-and-forget-it” kind of campaign. In order for it to work properly, you have to actively nurture your website.
That beings said, whoever you entrust to handle your voice search optimization campaign will likely have to let some of their current responsibilities slide. There’s a huge possibility that they won’t be able to handle both their current job and a voice search optimization campaign, which means you should consider whether or not its okay for them to step back from their current responsibilities.
If that’s not an option, your best bet is to hire a voice search optimization agency.