Data visualization tools help you better visualize and understand your data as well as engage site visitors and provide them with more information about your business.
So, what are the tools for data visualization for your business? On this page, we’ll discuss the top seven data visualization tools for 2023 you can use to create great visuals for your audience.
Here’s a quick overview of everything we’ll cover:
- What is data visualization?
- What are data visualization tools?
- The 7 best data visualization tools of 2023
- Tableau
- Infogram
- Qlikview
- ChartBlock
- Datawrapper
- Google Charts
- Sisense
- Our methodology
- Data visualization FAQs
So, just keep reading!
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What is data visualization?
Data visualization is the processing of taking a group of data and turning it into a visual graph, chart, infographic, or other visual graphic to make the data easier to understand and interact with.
What are data visualization tools?
Data visualization tools are platforms that make it easy to turn your data into beautiful graphics and visual charts. They typically involve entering or linking your data to the platform, and then choosing a graphic that you like best from a generated list.
The 7 best data visualizations tools of 2023
Our favorite tools for data visualization in 2023 are:
- Tableau – Best for interactive graphs
- Infogram – Best for linking real-time data
- Qlikview – Best for ease of use
- ChartBlock -Best for importing data from multiple sources
- Datawrapper – Best for personalized data sets
- Google Charts -Best for compatiability with Google products
- Sisense – Best for customer support
| Tool | Rating | Pros | Cons |
|---|---|---|---|
| Tableau | 4.6/5 | User interface, Mobile responsiveness, connectivity with multiple data sources | Pricing, No report scheduling functions |
| Infogram | 4.5/5 | Real-time data, Personalized features, Interactive media | Free plan can’t download visuals, needs an internet connection |
| Qlikview | 4.3/5 | User-friendly interface, colorful visualizations | Poor customer support, Lack of drag and drop features |
| ChartBlock | 4.7/5 | No coding experience, Easily share your visuals | Templates can sometimes be hard to use, Limited font selections |
| Datawrapper | 4.3/5 | User-friendly , Data set personalizations | Limited flexibility when working with visuals, Tricky to customize fonts and colors |
| Google Charts | 4.6/5 | Compatibility with other Google tools and products, Easily integrate data | The export feature could use some fine-tuning, It lacks customization features |
| Sisense | 4.5/5 | Helpful customer support, It can handle massive data sets, Seamless customization | Tricky to develop and maintain analytic cubes, Doesn’t support time formats |
1. Tableau – Best for interactive graphs
Tableau is a popular data visualization tool used by many businesses. This is a tool that produces interactive visualizations that your audience can interact with.
The pros of Tableau
Some of the biggest pros of Tableau are it’s:
- User interface
- Mobile responsiveness
- Ability to support connectivity with diverse data sources
If you have large data sets, this is the tool for you. Also, if your data is constantly changing, it has the capability to keep up with those changes.
Tableau is a popular choice because it makes it simple for your audience to understand the information by producing charts that are easy to read and understand. If you are looking for a tool that is easy to use, Tableau is a great option.
The cons of Tableau
A few cons of Tableau include its:
- Pricing, which can be slightly on the higher side
- Lack of report scheduling functions
2. Infogram – Best for linking real-time data
Infogram is another great data visualization tool. It has many great features that help you make the most of your data visualization, using templates to help you build your visuals.
The pros of Infogram
Some key pros of Infogram are that you can:
- Link real-time data to the platform
- Personalized features to your visuals
- Implement interactive media
One feature of this tool is that you can link real-time data to your graph, which means that the data is always up-to-date and changing to show the most recent data. This is a great feature to have because you will keep your consumers updated on new information regarding your business’s services, products, or both.
Another great feature of this tool is that you can add personalized features to your charts like charts, maps, images, and videos. This enables you to enhance your content using interactive media to make it better for your audiences.
By using Infogram, you will be able to create more interesting data visualizations for your business.
The cons of Infogram
Here are a few cons of Infogram:
- You have to upgrade your plan to download your graphics
- You’ll need to have an internet connection to use the platform
- It’s difficult to create complex visualizations
3. Qlikview – Best for ease of use
Qlikview is a great tool that includes a wide range of features that help you create more customized data.
The pros of Qlikview
A few key pros of Qlikview are its:
- User-friendly interface
- Colorful visualizations
- Ability to combine data sources
This tool has numerous data visualization capabilities for your business, including analytics, business intelligence, and enterprise reporting.
One of the best features of this tool is that you can combine all sources of data. Many tools restrict you to only certain sets of data, but this tool enables you to combine different sets so you can look at all your data together.
Qlikview is a great tool to help you combine all your data together into one visual.
The cons of Qlikview
Some key points letting Qlikview down are its:
- Poor customer support
- Lack of drag and drop features
- RAM limitations
4. ChartBlocks – Best for importing data from multiple sources
If coding isn’t your specialty, ChartBlocks is a great tool for your business.
The pros of ChartBlocks
Here are some key ChartBlocks pros:
- It requires no coding experience
- You can import data from any source
- You can easily share your visuals
This tool requires no coding, which makes it an easy tool to use.
ChartBlocks uses databases, spreadsheets, and live feeds to build your visualizations. It takes all this information for you and pieces it all together in the visual.
These charts are a great option for sharing, too, because they are compatible with any screen size. Regardless of the device you use, your chart will adjust to the device and look great.
If you want to share your charts on social media, you can do that, too. ChartBlocks makes it easy to share your data visualizations on Twitter and Facebook. This is a great opportunity for you to share your data with people on networking platforms.
ChartBlocks is a simple and easy to use tool to help you create professional, sharable data visualizations.
The cons of ChartBlocks
Here are some of the main cons of ChartBlocks:
- Templates can sometimes be hard to use
- It can be challenging to navigate the functions and formatting
- There are limited font selections
5. Datawrapper – Best for personalized data sets
This tool is another one that doesn’t require any coding experience. Datawrapper is a data visualization tool that is aimed at publishers and journalists, but still poses great benefits for your business.
The pros of Datawrapper
The main pros of using Datawrapper include its:
- User-friendly features and interface
- Data set personalizations
- Ability to easily embed visuals into your website
It has a simple interface that makes it easy for you to upload your information and generate a chart. This tool allows you to personalize your data set for custom layouts, as well.
Datawrapper makes it easy to create visualized data sets and embed your chart into your site. Use this tool to upload your data and create charts and maps that catch your audience’s attention.
The cons of Datawrapper
Now let’s take a look at some Datawrapper cons:
- There is limited flexibility when working with visuals
- It can be tricky to customize fonts and colors
- It’s challenging to create maps because you will need to have a little programming knowledge
6. Google Charts – Best for compatibility with Google products
Google Charts is a great tool that helps you create charts based on your data and is a great option for your business if you want a user-friendly tool.
The pros of Google Charts
Some key pros of Google Charts include its:
- Compatibility with other Google tools and products
- Ability to easily integrate data
- Engaging visual graphics
The best features of these charts are that they are interactive and zoomable. This is very appealing to your audience because it gives them the opportunity to interact with the data and ultimately keeps them on the page longer.
If you want your audience to interact with your data, Google Charts is a very flexible option for your business. Create engaging data visuals featuring interaction controls and animation with this tool to keep your viewers attentive and happy.
The cons of Google Charts
Here are a few cons of Google Charts:
- The export feature could use some fine-tuning
- It lacks customization features
- There are inadequate demos for the tools
7. Sisense – Best for customer support
Sisense is an analytics platform that helps you create data visuals for your business. This unique platform is user-friendly, efficient, and creative.
The pros of Sisense
Check out these Sisense pros:
- Helpful customer support
- It can handle massive data sets
- Seamless customization
You have full control over the customization of your chart, allowing for maximum efficiency. For example, this tool allows you to easily drag and drop information and data into your chart. You can make your charts as simple or as complex as you would like it because of this effective feature.
In addition, this enables you to be more creative with your charts by adding engaging and personalized elements. Using these elements, you will produce more interactive charts that keep your audience’s interest.
You can also use multiple sources of data. Sisense allows you to gather all the sources of data into one place, which is a great way to create more intricate and interesting visuals.
If you are looking for a tool that gives you more control over your data visuals, Sisense is a great option for your business.
The cons of Sisense
Now let’s explore the cons of Sisense:
- It can be tricky to develop and maintain analytic cubes
- Doesn’t support time formats
- There are limited visualization versions
What was our methodology for selecting these tools?
To select our list of the top data visualization platforms, we considered several factors for each tool, including their:
- Features
- Ease of use
- Pros
- Cons
- User interface
- Pricing
- Customer support
We also looked at customer reviews and ratings to gain real-world insights into experience people and companies have had with each tool.
Data visualization FAQs
Get answers to common data visualization questions here!
What is data visualization?
Data visualization is the processing of taking a group of data and turning it into a visual graph, chart, infographic, or other visual graphic to make the data easier to understand and interact with.
What are data visualization tools?
Data visualization tools are platforms that make it easy to turn your data into beautiful graphics and visual charts.
What are the best data visualization tools?
The best data visualiztion tools are Tableau, Infogram, Qlikview, ChartBlock, Datawrapper, Google Charts, Sisense.
How important is data visualization?
Data visualization makes it easy to understand complex data sets from multiple sources. As a result, you can easily spot trends and valuable insights that can help you improve your strategies for the future.
What are the different types of data visualization?
The most common types of data visualization are line graphs, heat maps, pie charts, and scatter plots.
What should I look for in a data visualization tool?
When choosing your data visualization platform, it’s essential to consider the tool’s ease of use and whether you can easily understand how to use it. You should also consider your needs and goals and evaluate whether the platform offers everything you need, whether that’s responsive customer support or a specific type of graph.
Visualize a plan with WebFX
Visualizations are a great way to present a large chunk of data to your business’s audience, which is why data visualization is so effective in engaging and converting leads. With these data visualization tools, you can easily present data to your audience.
At WebFX, we know the value of data visualization. We have a team of 500+ experts that will help you create impactful visualizations for your data. Our team will help you create visualizations that engage your audience and get them to interact with your business.
If you are ready to start engaging your leads with data visualization, contact us online or call us today at 888-601-5359 to speak with a strategist!
We look forward to helping your business grow!
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