How to optimize your local SEO?

One way to optimize for local SEO is to create a Google Business Profile. Be sure to fill out as much information about your company as possible, since that gives it a better chance at appearing in local searches. You should also get your website listed in any local directories.

How to create valuable website content?

To reach people looking for helpful industry info, you’ll need to create content that answers their questions and matches their search intent. There are multiple kinds of content you can create. Blog posts and videos are two great examples. You can use these formats to answer basic questions about your industry and business — and, as mentioned above, they also offer a great opportunity for DIY content that walks users through simple home maintenance tasks they can do themselves.

How to optimize on-page and technical SEO elements?

To improve your rankings, you’ll need to optimize your site’s on-page and technical elements. Some examples of on-page optimizations: Integrating relevant, long-tail keywords into written website content, Adding alt tags to images used on your website, Caching web pages and minifying code to improve page load speed, Using responsive design to make your site more mobile-friendly, Optimizing title tags and meta descriptions to feature keywords and compelling language

How to build out a strong backlink profile?

If you want Google to view your website as authoritative, you’ll need to earn links from other sites, which are called backlinks. But you don’t want those backlinks to come from just any site. Ideally, they should come from industry-relevant websites that are reputable themselves. Well, the best strategy is simply to create valuable content that other sites will want to link to. But if you want to take a more active role, you can visit reputable sites in your industry and look for broken or missing links. If you find any, you can report them to the site owners and recommend that they replace them with fresh links to relevant pages on your own site.

How to track and monitor key SEO metrics?

By tracking and analyzing data from your SEO campaigns, you can learn a lot about how they’re performing and how you can make them even more effective going forward. One way to do this is to use tools like Google Analytics to track activity on your website. You can then migrate that data to a data analytics tool like a customer data platform (CDP) to analyze it and see which channels are driving the most traffic, as well as which pages on your site are driving the most engagement. But for home services companies, one of the most valuable assets is call tracking.

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