Ecommerce PPC Management Pricing
Pay-per-click advertising (PPC) is one of the most accountable forms of advertising, and it can boost qualified traffic to your ecommerce site the minute your ads go live. With pay-per-click advertising (PPC), you can set an exact budget and only pay when visitors click your ad. PPC also includes remarketing and mobile ads to help you reach more customers and earn more revenue online.
WebFX is an award-wining PPC agency. When you work with us, you’ll have access to:
- Top PPC specialists
- A dedicated account manager
- Custom pricing that fits your budget
Driving digital revenue for our 500+ satisfied customers
How is ecommerce PPC management pricing determined?
WebFX offers three ecommerce PPC management packages. For each, the pricing is based on the budget of the campaigns managed and additional services included in each package, such as landing page selection and website conversion analysis reporting.
To learn more, check out our custom ecommerce PPC management pricing below.
Ecommerce PPC Management Pricing
| Features | Basic Plan | Aggressive Plan | Market Leader |
|---|---|---|---|
| Monthly PPC spend with PPC networks | Up to $5,000 (A spend below $1.5k isn't recommended for a positive ROI) | $5,000 to $15,000 | $15,000 - $50,000 |
| Google PPC Network | ✓ | ✓ | ✓ |
| Bing PPC Networks | ✓ | ✓ | ✓ |
| Ecommerce PPC ROI reporting | ✓ | ✓ | ✓ |
| Google & Bing Shopping Feed Management (Client is responsible for creating/programming/updating Google/Bing Merchant Center feed) | ✓ | ✓ | ✓ |
| If - Website development and programming is needed to setup the Shopping Feed | One-time: $1,500 for Magento, Woo, & Shopify | $2,500 for All Other Storefronts | One-time: $1,500 for Magento, Woo, & Shopify | $2,500 for All Other Storefronts | One-time: $1,500 for Magento, Woo, & Shopify | $2,500 for All Other Storefronts |
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | ✓ | ✓ | ✓ |
| Google Display Network | ✓ | ✓ | ✓ |
| YouTube Video Ads | ✓ | ✓ | ✓ |
| In-Store Visit Reporting | ✓ | ✓ | ✓ |
| Google customer match & audience match | ✓ | ✓ | ✓ |
| Gmail Competitor Ads | ✓ | ✓ | ✓ |
| Facebook Dynamic Remarketing | By Quote | By Quote | By Quote |
| Google Dynamic Remarketing (Client website access is needed) | ✓ | ✓ | |
| MarketingCloudFX competitor intelligence | ✓ | ✓ | ✓ |
| GoDataFeed, DataFeedWatch, etc Management (Monthly GoDataFeed, DataFeedWatch, etc fee paid for by client) {Optional} | ✓ | ✓ | ✓ |
| Call tracking (up to 100 calls included) | ✓ | ✓ | ✓ |
| Initial campaign development & strategy | ✓ | ✓ | ✓ |
| Advanced keyword research and selection | ✓ | ✓ | ✓ |
| Industry analysis | ✓ | ✓ | ✓ |
| Ad campaign copywriting | ✓ | ✓ | ✓ |
| Ad copy performance testing | ✓ | ✓ | ✓ |
| Ongoing keyword development and tweaking | ✓ | ✓ | ✓ |
| Dynamic keyword insertion into ads | ✓ | ✓ | ✓ |
| Google analytics integration & goal tracking | ✓ | ✓ | ✓ |
| Results analysis/reporting | ✓ | ✓ | ✓ |
| Strategic bid management | ✓ | ✓ | ✓ |
| PPC account settings monitoring (Ex. Geotargeting) | ✓ | ✓ | ✓ |
| Single account representative | ✓ | ✓ | ✓ |
| Amazon product management (Client responsible for Amazon storefront setup) - 50 UPCs included. Optional: Up to 1,000 UPCs - Add $150 a month; Up to 25,000 UPCs add $300 a month | By Quote | By Quote | By Quote |
| Optional - Shopping cart abandonment emails (For clients running - Magento, Shopify, & WooCommerce clients {Other ecommerce stores - Setup and development billed hourly}) | ✓ | ✓ | |
| Up to two personal consultations per month | ✓ | ✓ | |
| Monitoring clicks, conversions and click fraud activity | ✓ | ✓ | ✓ |
| Setup and management of rule based bidding | ✓ | ✓ | ✓ |
| International PPC campaign management (English only campaigns) | ✓ | ✓ | |
| Social Media Product Advertising: Facebook, Instagram, LinkedIn, Pinterest, & Snapchat | By Quote | By Quote | By Quote |
| Setup of 1 Unbounce Landing Page template (optional) | ✓ | ✓ | |
| Website conversion analysis reporting | ✓ | ✓ | |
| 200+ SMEs behind campaign driving results | ✓ | ✓ | ✓ |
| Banner ad design for display and remarketing | Add $900 | Add $900 | 1 set included |
| Quarterly banner ad design for display and remarketing (A total of 4 banner sets per year) | Add $300 | Add $300 | Add $225 per month (Since 1 set is included each year) |
| Website conversion analysis implementation | By Quote | ||
| Landing page performance testing | By Quote | ||
| Multivariant testing ecommerce store & checkout/cart process | By Quote | ||
| Monthly performance & analysis reporting | ✓ | ✓ | ✓ |
| MarketingCloudFX Lead Tracking | ✓ | ✓ | ✓ |
| One time setup (1st month): | $1,500 | $2,000 | Waived |
| Progressive monthly management cost: | $600 (& minimum for all plans) | $700/mo. Or 14%, whichever is higher | $1,800/mo. Or 12%, whichever is higher |
| Need more information? Call Us: 717-609-1553 | Start Today | Start Today | Start Today |
PPC Pricing Explained
5 benefits of PPC for ecommerce
Wondering how PPC will help your ecommerce business? Take a look at these five benefits of PPC for ecommerce.
1. Boosts qualified traffic to your site
One of the top benefits of PPC for ecommerce is that you don’t have to wait for results.
PPC can start driving relevant, targeted traffic to your website the minute your ads are clicked to go live. Because PPC targets people who are already searching for your products online, it will help you attract more qualified leads, people who are interested in purchasing from you. This also means that you’ll avoid wasting money trying to reach people who aren’t interested in your products.
So if you’re looking to quickly boost qualified traffic to your site, PPC is a great option.
2. Cost-effective
PPC is also cost-effective. You can set a maximum bid on keywords and phrases you want to trigger your advertisements, and you’ll only pay when people click on your ads.
With this system, you can reach your target audience at a cost that matches your budget.
You’ll always know exactly where your money goes, and you can be sure that you are reaching people who are actually interested in what you have to offer.
3. Highly targeted
Another benefit of PPC is that it’s highly targeted. This means that you can reach the right people at the right time with the right ads.
PPC offers a number of custom targeting options that allow you to reach your target customers at a specific time and place.
For example, you can use location targeting to reach people in a specific country, region, or city. You can even target specific devices to reach potential customer on desktops or smartphones.
4. Increases brand awareness
PPC is also a great way to boost awareness of your ecommerce store.
Using PPC, you can target keywords and phrases related to your business so that people searching for those terms online will see your ads.
Even though they may not purchase from you immediately, they will be more likely to remember your business in the future or recommend you to friends and family who may want to buy.
If you’re looking to increase awareness of your brand and spread the word about your ecommerce store, PPC can help.
5. Measurable
It’s also incredibly easy to track and measure the success of your PPC campaigns.
With AdWord’s conversion tracking, you can gauge the effectiveness of your PPC campaigns and determine how many ad clicks lead to website purchases, phone calls, blog signups, and more. You can also link Google Analytics to your AdWords manager account to better evaluate customer activity from your PPC campaigns.
Then, you can use this information to tweak your PPC campaigns to get the most out of your paid advertising strategy.
You can even use PPC data to inform other online marketing strategies, such as search engine optimization (SEO).
Some of our client Successes
case study ▸
case study ▸
“We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
WebFX is a top PPC company
WebFX is an award-winning PPC company, and our team of specialists understands what it takes to help you get the greatest possible ROI from your PPC campaigns. In fact, the ROI of our PPC search marketing campaigns frequently surpasses 4,000%!
Here are a few ways WebFX is different.
1. We offer transparent pricing
At WebFX, we want you to know up front exactly what you can expect with our ecommerce PPC plans, so we publish our pricing online.
We offer custom PPC options for various budgets. This allows you to evaluate your options and choose the plan that’s right for your ecommerce business.
In addition, we offer custom reporting, so you’ll never have to question where your money goes.
2. We have years of experience
Our team of PPC specialists has years of experience working in the industry.
You can rest assured that your Internet marketer will be PPC certified, and they will be able to optimize your campaigns quickly and efficiently to ensure that you get the most out of your ecommerce PPC spend.
If you’re looking for an experienced team of PPC professionals, WebFX can help!
3. We’re dedicated to our clients’ success
When you choose WebFX as your PPC partner, you can rest assured that our team of experts will do everything in our power to get you the best possible ROI for your ecommerce PPC campaigns.
We go above and beyond to get results for our clients. And our team constantly works to stay on top of industry trends, so your campaigns will remain cutting-edge in order to get you the best results.
Ecommerce retargeting
In addition to our traditional ecommerce PPC plans, we offer ecommerce retargeting for shopping cart abandonment.
Did you know that 96% of people will leave your ecommerce website without making a purchase?
Retargeting helps you reach people who have displayed interest in your business but don’t immediately convert. And it provides them with the information they need to purchase from you.
WebFX offers ecommerce retargeting to help keep your store in the front of shoppers’ minds.
Our plans include audience targeting and setup, personalized shopping cart abandonment emails, and ongoing monthly reporting and optimization.
Don’t miss the opportunity to convert more website visitors with ecommerce retargeting plans from WebFX!
What do our clients have to say?
WebFX works with more than 500 clients, and we have plenty of experience optimizing ecommerce sites.
If you want to hear what our clients have to say, check out our online portfolio and testimonials.
You won’t be disappointed!
Want to learn more?
Ready to learn more about how ecommerce PPC plans from WebFX can help grow your ecommerce business?
Contact us today to speak with a strategist, and receive a custom PPC quote.
We can’t wait to work with you!
Ready to launch your first PPC campaign? Call 717.609.1553 or contact us online today to start maximizing your PPC results.
