Ecommerce PPC Pricing: How Much It Costs in 2025
Last Updated: May 23, 2025
Ecommerce PPC pricing can vary widely, but according to our data, you can expect to pay anywhere from $100 – $50,000 per month on average. There are lots of factors that can influence how much you’ll spend on PPC ads, like the competitiveness of your keywords, your chosen agency or freelancer, and more! Keep reading to learn more about ecommerce PPC costs from the 250+ businesses we surveyed!Original Data:
- We asked 250 marketers to share how much their companies spend on PPC advertising. Keep reading to uncover their answers!
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Key Takeaways
- 50% of ecommerce businesses spend $100 – $5,000 per month on PPC advertising
- 50% of ecommerce businesses spend $5,001 – $50,000 per month on PPC advertising
- 67% of ecommerce businesses spend $501 – $5,000 per month on PPC management from an agency or freelancer
- 71% of ecommerce companies pay $0.01 – $.70 per click on Google Ads
- 63% of ecommerce companies pay $0.01 – $0.50 per click on Microsoft Ads
- 67% of ecommerce companies pay $0.01 – $0.50 per click on remarketing ads
If you’re ready to learn more about ecommerce pay-per-click advertising costs, you’ve come to the right place.
We asked 250 ecommerce companies to share how much they spend on PPC. Here’s what they shared!
How much does ecommerce PPC cost per month?
According to our research, 50% of ecommerce companies pay $100 – $5,000 per month on PPC, while the other 50% pay $5,001 – $50,000 per month.
It’s important to note that these numbers are only averages! Your company may spend more or less a month depending on several factors like your individual business goals, the competitiveness of your products and keywords, your chosen agency or freelancer, and more.
How much does PPC management from a freelancer or agency cost per month?
On average, businesses usually spend $501 – $5,000 per month on professional PPC management (67% of businesses). This can be from either an agency.
If you need help with your PPC campaign and don’t have enough in-house resources or the expertise to effectively manage and optimize your ads, partnering with an agency or freelancer is a great way to launch PPC ads that drive revenue for your ecommerce company.
What determines ecommerce PPC costs?
A few factors influence what you will pay for ecommerce PPC management services, including:
- Ad spend
- The PPC pricing model used
- The agency you work with
- The services deliverables your plan includes
Let’s take a closer look at these factors.
Ad spend
Your ad spend is a critical pricing factor because many agencies use a percentage of ad spend pricing model. This pricing model bases the agency’s management rate on your ad spend. Depending on the agency, they may use this pricing model across plans or only for specific ad spends.
For perspective on this pricing model, check out the following example:
Your company sets a $5000 monthly ad spend, and your agency charges 10% of your monthly ad spend. You then pay your agency $500 per month to manage your campaigns, in addition to spending $5000 across ad networks like Google Ads or Microsoft Advertising.
In some cases, agencies will charge either a flat-rate fee or a percentage of ad spend. For instance, an ecommerce PPC company may charge $500 per month or 10% of your monthly ad spend, whichever is higher.
That means if your company started spending $5500 each month instead of $5000 on ad networks, your agency would require 10% of your ad spend. You’d pay them $550 versus the flat-rate of $500 because it’s the higher amount.
This pricing model helps your agency cover its operating costs and provide you with the best service.
Understanding these different pricing models, however, can help your company understand an agency’s ecommerce PPC prices. That way, when you contact an agency, you know how much their services will cost.
PPC pricing model
Agencies use a range of pricing models when it comes to PPC, including:
- Flat-rate: You pay a recurring and consistent monthly management fee.
- Percentage of ad spend: You pay a monthly management fee based on your ad spend.
- Performance-based: You pay a monthly management fee based on agency results.
Your agency’s pricing model will influence your ecommerce PPC costs.
For example, if your agency follows a performance-based pricing model, you will likely pay varying amounts each month. If they use a flat-rate pricing model, however, your company will always pay the same amount each month.
Before you sign with an agency, research each pricing model.
Your research can help you determine which pricing model works best for your business. For instance, while the performance-based model may seem cost-effective, it could lead to high (and unexpected) costs if your agency’s performance exceeds original estimates.
Generally, you’ll want to choose a pricing model that provides a predictable monthly cost.
Agency
When it comes to ecommerce PPC pricing, agencies carry the most influence. They decide what they will charge for their services, and several factors influence what they charge. Recognizing these items can help your business understand an agency’s pricing.
A few examples of some agency-specific features that influence ecommerce PPC prices include:
- Experience
- Talent
- Agency size
- Reputation
- Specializations
- Technology
While many of these factors increase an agency’s rates, they’re often positive indicators of service quality. Better service quality not only translates to a better experience for your team but also better results for your ecommerce store.
Even if your business can’t afford the most prestigious PPC agency, that doesn’t mean you should ignore these pricing factors. Look at an agency’s history, talent, and background to see if they have a competitive edge that can help your business.
Service deliverables
Your service deliverables (or what comes with your ecommerce PPC services) can also impact your ecommerce pay-per-click costs. For example, one agency may offer fraudulent click monitoring while another doesn’t, which results in a cost difference.
A few examples of some service deliverables not always included in PPC plans include:
- Call tracking
- Lead tracking
- Fraudulent click monitoring
- Landing page design
- Landing page testing
- Shopping cart abandonment emails
Depending on what these deliverables require, you may see minor or major changes in ecommerce PPC prices. A custom landing page design, for example, will often result in higher costs than fraudulent click monitoring.
Researching these deliverables before contacting an agency can help your business decide which ones you want and which ones you need. Once you decide, you can compare agency deliverables and prices with a clear understanding of what you will pay more for to access.
WebFX helps companies like yours reach their business goals.
See Case Study“WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”
Breakdown of ecommerce PPC costs by platform
Wondering how much PPC ads cost for ecommerce companies by platform and ad type? We’ve got you covered!
We asked ecommerce businesses to share how much they pay for PPC ads on Google Ads, Microsoft Ads, and retargeting ads.
Google Ads
Google Ads is the most popular platform when it comes to PPC advertising. There are two networks to choose from: The Google Search Network and the Google Display Network.
The Google Search Network allows businesses to launch PPC ads in the search results pages, while the Google Display Network allows you to launch ads on third-party websites, apps, and other online properties.
According to our data, most ecommerce companies pay $0.01 – $0.70 per click on Google Ads (71% of businesses), while 50% of companies pay $0.51 – $2.00 per 1,000 impressions (CPM).
Microsoft Advertising
Microsoft Advertising is another popular platform that allows ecommerce companies to place advertisements in Bing search results.
During our research, we found that 63% of ecommerce companies pay $0.01 – $0.50 per click on Microsoft Ads, while 67% of ecommerce businesses pay $2.01 – $5.00 per 1,000 impressions (CPM).
Retargeting ads
Retargeting ads enable you to show advertisements to users who previously visited your website. This strategy helps you remind users of your brand and encourage them to come back to your website to finish their purchase.
According to our data, most ecommerce businesses pay $0.01 – $0.50 per click (67% of businesses) and $0.51 – $1.00 per 1,000 impressions (50% of businesses).
Why choose WebFX for managing your ecommerce PPC?
Ecommerce companies find a long-term partner in WebFX for a few reasons, including:
- Results: Your success matters to us, which is why we measure our success by yours. In the past five years, our clients have achieved massive results through our digital advertising services, including earning more than $10 billion in revenue.
- Experience: As your partner, we leverage our decades of experience to create revenue-driving campaigns. Our experience can help optimize your ad spend, improve your ad targeting, and increase your competitive edge in paid search results.
- Transparency: From our plans to our strategies to our services, we make everything transparent to you and your team. That’s why we publish our plans and prices online, as well as ensure your company owns your Google Ads account. Plus, we provide monthly performance reports.
- Talent: With more than 500+ digital marketers, WebFX features one of the most experienced teams in the industry. You get access to their expertise, working with a dedicated account manager who builds a winning strategy for your business.
- Technology: In digital advertising, tech matters. RevenueCloudFX, our client-exclusive machine learning and artificial intelligence software, allows you and your dedicated account manager to leverage the power of IBM Watson to create ultra-competitive campaigns.
- Satisfaction: We deliver a client-first experience at WebFX. From answering your questions to sharing our knowledge, we support your business and its goals for growth. That’s why our client retention rate is 91%.
With WebFX, you know you’re working with a partner that values you, your team, and your goals.
How much do ecommerce PPC services from WebFX cost?
If you’re curious about our ecommerce PPC services (and their costs), browse our pricing table:
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Restructure) | $2,250 (First Month’s Management, including Campaign Restructure, Creative Development) | $5,800 (First Month’s Management, including Campaign Restructure, Creative Development) |
| Progressive monthly management cost: | $600 | $975 or 15% of spend, whichever is higher | 12% of ad spend +$250/mo. platform fee |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by RevenueCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | |||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | Yes | ||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $275 | $275 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Premium Display Ad Creative | $900 per set | $900 per set | $900 per set |
| 15 Sec Premium CTV Commercial Creative | $600 per video file | $600 per video file | $600 per video file |
| 30 Sec Premium CTV Commercial Creative | $900 per video file | $900 per video file | $900 per video file |
| Additional Sets of Lite Display Ad Creative | $300 per set | $300 per set | $300 per set |
| Additional Sets of Lite CTV Commercials | $300 per video file | $300 per video file | $300 per video file |
| Weekly Data Calls: Review campaign changes every 7 days | $600/month | $600/month | $600/month |
| Translation Services: | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
| Social Media Advertising | By Quote | By Quote | By Quote |
| Landing page performance testing | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
For our ecommerce services, we follow a flat-rate and percentage of ad spend pricing model. Our Basic Plan, for example, includes a flat-rate price while our Aggressive Plan and Market Leader Plan use the percentage of ad spend pricing model.
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