A successful dental practice requires a steady flow of patients, and growing a dental practice requires a steady flow of new patients. If you want to bring new patients to your practice, you need a strong online lead generation strategy.
Most of today’s consumers start their searches for the services they need online. As a result, effective lead generation for dentists involves making your practice visible online, providing the information your visitors want to know, and optimizing the percentage of site visitors that convert into leads.
Call us at 888-601-5359 to speak with a strategist, or keep reading for five lead generation strategies you can use to reach qualified leads and encourage them to become long-term patients for your practice.
Many people looking for dental services begin by using search engines like Google to locate dentists near them. If you want to reach those people, you need to show up in the results for searches like “dentist in [your city].”
The only way to make this happen is with search engine optimization, or SEO. SEO for dentists involves researching the words and phrases your potential patients use when searching for dental services, then using them on your site.
This process helps search engines understand the content on your site and display your pages in results for relevant searches.
SEO also involves building links from other reputable sites, which shows search engines that you’re a credible source of information. The more authority your site gains online, the higher you’ll be able to rank for searches related to your industry.
In addition to optimizing the existing pages on your site, you should also add new pages with informative, useful content on a regular basis. This strategy, called content marketing, helps you bring qualified traffic to your site.
As a dental professional, you likely hear many of the same questions from your patients How often should they floss? Is a bi-annual checkup really necessary? And while the answers may seem simple to you, providing them on your site is extremely helpful to people who want to learn more about dental health.
You can provide this information in the form of blog posts, infographics, or even videos on your site. Then, when people come across those pages, you have a chance to not only get your brand in front of them, but also make a great first impression as a helpful, trustworthy source of information.
Bill Craig WebFX President
If you want your site’s visitors to become patients, you need to convert them into leads. The best way to do this is by asking for their email addresses, either in contact forms or email newsletter signups.
Then, you can use conversion rate optimization, or CRO, to improve your site and get the most possible conversions.
CRO involves testing multiple versions of different elements on your site (like buttons, forms, and calls to action) to determine which is the most effective in converting your visitors. Then, you can implement the best version – and move on to testing another element.
After your visitors give you their email addresses, you can use email marketing to nurture your new leads.
If you don’t already send an email newsletter on a regular basis, this is a great way to start. Include information about any new services or equipment you’ve added to your practice, as well as dental care tips your patients may find useful.
This allows you to reach your leads directly in their inboxes with useful, interesting information. Then, when it’s time for their next dentist appointment, they’ll know exactly who to call.
Your lead generation strategy shouldn’t end with contact form submissions or email signups. As you start attracting new leads, you need a system for organizing and responding to them.
The best way to do this is with lead management software. At WebFX, we have our proprietary tools, called MarketingCloudFX.
With MarketingCloudFX, it’s easy to keep track of each of your leads. You can access their name, phone number, and email address so you can respond with answers to their questions and help them set up an appointment.
You can also see how each of your leads found your practice, whether through a search engine, social media ad, pay-per-click campaign, or any other marketing channel you use.
Then, you can use this information to understand where your best leads are coming from and improve your strategy moving forward.
The Internet is a valuable tool for reaching and connecting with new patients. A comprehensive lead generation strategy is exactly what your dental practice needs to grow.
If you’d like to start using online channels to generate more leads for your practice, WebFX can help. We have years of experience creating successful lead generation strategies for clients in a variety of industries – including dental – and we’ll do the same for you.
Contact us today for more information or a free quote!
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.