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With over 2.8 million healthcare businesses in the U.S., you must ensure your practice remains competitive in reaching your audience to gain new patients and drive revenue.

And implementing effective digital marketing strategies is one of the best ways to expand your reach and grow your practice.

Not convinced that digital marketing can help you drive more revenue for your healthcare organization?

We’ve compiled the ultimate list of 65+ healthcare marketing statistics for 2024 to show you just how valuable digital marketing can be for your practice.

So keep reading for your inside scoop on the latest healthcare marketing stats, including:

You can also browse the most recent medical technology statistics to gain insights into what’s trending in this market.

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Healthcare SEO statistics

When someone wants to research their symptoms, find the best treatment for their diagnosis, or locate a clinic near them, they start by looking on a search engine like Google.

In fact, 93% of online experiences begin with a search engine. With numbers like that, it’s a no-brainer why 40% of total revenue for businesses comes from organic search.

Your healthcare organization needs a search engine optimization (SEO) strategy to ensure your audience can find your practice online.

Check out more organic search healthcare marketing stats below:

  1. There are 100 billion searches for healthcare on Google alone each year
  2. There are 70,000 health-related searches per minute every day
  3. “Near me” searches for healthcare services have doubled since 2015
  4. 75% of people turn to the Internet first in their search for health information in the U.S.
  5. 75% of patients search online for doctors, dentists, medical care, and other healthcare providers
  6. 73% of Gen Z consumers explore health advice on Google before consulting a medical professional
  7. 68% of Millennials explore health advice on Google before consulting a medical professional
  8. 65% of consumers turn to Google before consulting their doctor or other medical professionals
  9. 64% of Gen X and Boomers explore health advice on Google before consulting a medical professional
  10. 58% of U.S. adults use the Internet to look for health or medical information
  11. 50% of people in Europe seek online health information
  12. 7% of all Google searches are health-related

LEARN MORE ABOUT HEALTHCARE SEO

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Healthcare paid search statistics

No top healthcare marketing stats list would be complete without diving into paid search, or pay-per-click (PPC) advertising.

Investing in paid search ads is an excellent way to help your healthcare organization soar to the top of the search engine results pages (SERPs) to attract more potential patients ready to convert.

Browse impressive healthcare paid search statistics below:

  1. Healthcare digital ad spend in the U.S. is expected to reach $19.6 billion by the end of 2024
  2. Healthcare online ad spend in the U.S. is roughly $17 billion
  3. $2.67 billion was spent by the healthcare sector on static display ads
  4. The average paid ad cost per lead (CPL) for healthcare businesses is $401
  5. The average cost per click (CPC) for healthcare paid search ads is $3.17
  6. 89% of healthcare marketers use paid search advertising methods in their healthcare marketing efforts
  7. Healthcare has an overall average conversion rate of 3.2%

LEARN MORE ABOUT HEALTHCARE PPC ADVERTISING

Healthcare referral statistics

Word-of-mouth marketing is a powerful tool your healthcare organization can utilize to gain new patients and foster patient loyalty.

It helps you get people talking positively about your healthcare organization, improving your reputation, awareness, and ultimately, your conversions and revenue.

Learn more about the benefits of referrals and word-of-mouth marketing with these noteworthy healthcare marketing stats:

  1. 80% of people inspect five or more reviews before deeming a provider to be trustworthy
  2. 75% of patients rely on reviews as a first step in finding a new doctor or healthcare provider
  3. 72% of people will only choose a doctor if they have 4-star reviews or higher
  4. Over 70% of consumers trust Google reviews of healthcare providers
  5. 70% of people read patient reviews when searching for a healthcare location or provider
  6. 68% of word-of-mouth referral patients say online reviews were their number one reason for doctor selection

LEARN MORE ABOUT WORD-OF-MOUTH MARKETING

Healthcare content marketing statistics

Have you heard the phrase “content is king?” That’s because when it comes to successfully gaining new patients, you need a content marketing strategy to showcase the benefits of your treatments and working with your practice.

Learn more about why content marketing is essential by checking out the healthcare content marketing statistics below:

  1. 95% of healthcare organizations use or plan to use content marketing
  2. 74% of healthcare marketers in the U.S. use blogs to market their healthcare business
  3. 66% of healthcare marketing executive say their content marketing strategy has become more educational to guide consumers and patients on COVID-19 prevention and care
  4. 45% of healthcare marketing executive say their content marketing strategy has become more focused on growth-oriented content that drive traffic to high-value services
  5. 35% healthcare marketing executive say their content marketing strategy has become more focused on brand-centric content to highlight caregivers, policy changes, and other health system/industry news and updates
  6. Only 28% of healthcare marketers have a clearly defined content marketing strategy in place (meaning now is your chance to get ahead of competitors and in front of patients with a custom healthcare content marketing campaign!)

LEARN MORE ABOUT HEALTHCARE CONTENT MARKETING

Healthcare social media marketing statistics

To gain new patients for your practice, you need to reach your audience where they spend most of their time.

And with more than five billion social media users globally, you’re likely to find your target patients spending a significant amount of time scrolling through their favorite social platform.

A social media marketing strategy is one of the best ways to increase your online awareness and promote your healthcare company.

Check out these impressive healthcare social media marketing statistics below to learn more about how this strategy can drive revenue for your practice:

  1. 90% of users between the ages of 18 and 24 say they trust medical information shared by others on social media networks
  2. 60% of doctors say social media improves the quality of care delivered to patients
  3. 41% of consumers use social media to make decisions about which doctors or hospitals to choose
  4. 33% of consumers use social media for healthcare information
  5. 26% of U.S. hospitals are on social media
  6. 98% of healthcare marketers in the U.S. use Facebook for their healthcare marketing efforts
  7. 94% of healthcare marketers in the U.S. use YouTube for their healthcare marketing efforts
  8. 92% of healthcare marketers in the U.S. use Instagram for their healthcare marketing efforts
  9. 92% of healthcare marketers in the U.S. use boosted Facebook posts for their marketing efforts
  10. 90% of healthcare marketers in the U.S. use X and LinkedIn for their healthcare marketing efforts
  11. 68% of healthcare marketers in the U.S. use sponsored Instagram posts in their healthcare social media marketing efforts
  12. 57% of healthcare marketers in the U.S. use LinkedIn promoted posts in their healthcare social media marketing efforts
  13. 47% of healthcare marketers in the U.S. use promoted posts on X in their healthcare social media marketing efforts
  14. 33% of consumers turn to YouTube before consulting their doctor or other medical professionals
  15. 13% of healthcare marketers in the U.S. use Snapchat ads in their healthcare social media marketing efforts

LEARN MORE ABOUT HEALTHCARE SOCIAL MEDIA MARKETING

Healthcare market size and growth statistics

Running a marketing campaign in the healthcare industry requires you to understand the market you’re working in. There are a variety of different healthcare markets out there, so here are some helpful statistics about the size of those markets and how they’re growing:

  1. The global healthcare industry is predicted to grow at 8.27% CAGR, reaching $21.06 trillion by 2030
  2. The US healthcare industry market size is valued at $3.6 trillion
  3. The US healthcare industry is expected to grow at 10.40% CAGR in the next four years, reaching $85.95 billion by 2027
  4. The medical device market size is a projected $164.10 billion
  5. The medical device industry is estimated to grow at 4.71% compound annual growth rate (CAGR) between 2023 and 2028, reaching $206.60 billion by 2028
  6. The global healthcare services industry is valued at $10.30 trillion as of 2021
  7. The global medical equipment market size is an estimated $695.05 billion
  8. The global medical healthcare insurance market is estimated to grow at 7.3% CAGR between 2023 and 2032
  9. The US medical instrument and supply manufacturing industry market size is $98.7 billion
  10. The market size of the global biotech industry is estimated to reach $3,210.71 billion by 2030
  11. The generic prescription drug market is valued at over $3 million
  12. The global medicine spending was estimated at $1.48 trillion
  13. In 2022, the global clinical diagnostic market was valued at an estimated $74.03 billion and is projected to grow at 6.1% CAGR by 2028
  14. Over 7 million healthcare workers are employed in hospitals in the US
  15. The global generative AI in healthcare market is predicted to grow at a 36.7% CAGR between 2023 and 2030
  16. Telemedicine is growing fast and is predicted to reach $523.1 billion by 2030
  17. The preventive healthcare technologies and services market is projected to increase at 12.64% (CAGR) between 2023 and 2028
  18. The global Internet of Medical Things (IoMT) market is estimated to reach $187.60 billion in 2028
  19. The value of UnitedHealthcare, one of the most valuable healthcare brands in the world, is estimated at $37 billion
  20. Global healthcare spending is forecasted to reach $15 trillion by 2029
  21. Healthcare spending in North America is forecasted to reach $6.7 trillion by 2029
  22. The healthcare industry’s profits are forecasted to grow in by 5% 2024

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Inspired by these mind-blowing healthcare marketing statistics of 2024?

Ready to get started with your revenue-driving digital marketing strategy after viewing those impressive healthcare marketing stats? That’s where WebFX can help.

WebFX is an award-winning healthcare marketing agency with over 28 years of experience implementing effective digital marketing strategies that help healthcare companies like yours earn a higher ROI.

In fact, in the past few years alone, we’ve helped clients drive more than $6 billion in revenue. And we can help your practice drive more revenue too.

Launch your personalized healthcare marketing strategy today by calling 888-601-5359 or contacting us online. We can’t wait to help your business grow!

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