Call Tracking Software: 5 Reasons to Track Your Phone Calls

Are you getting calls to your business but aren't sure how leads are finding your company?

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If so, you need call tracking software to help you understand how people find your business. With call tracking software, you can trace the origin of your phone calls to understand better which marketing strategies drive leads to call your business.

On this page, we’ll discuss what call tracking software is, why you should use it, and how our software, CallTrackerFX, will help you manage your phone calls better. To learn more about CallTrackerFX, call us today at 888-601-5359 to speak with a strategist.

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What is call tracking software?

As the name suggests, call tracking software is a tool that enables you to track phone calls that are made to your business. Whether the calls come from online or offline marketing efforts, calling tracking software allows you to track what marketing campaigns drove users to contact your business.

When you receive phone calls, you can record these calls to obtain valuable information. Many call tracking software providers allow you to make audio recordings and source your calls so that you know exactly who’s calling. This information helps you gain insight into how leads find and contact your business.

phone tracking

You can track calls from numerous sources, including:

Regardless of where you’re running a campaign, you can attach a unique phone number to each campaign to see what advertisements drive customers to your business.

Call tracking software features

When you’re considering call tracking for small businesses, it’s important to understand the features that are included. Let’s take a look at four standard features in most call tracking software programs.


1. Dynamic number insertion

With dynamic number insertion, you swap out phone numbers from your pool of phone numbers. This feature is what allows you to have different phone numbers for each of your campaigns. Dynamic number insertion will enable you to correlate your incoming calls with a specific ad or campaign.

2. Multi-channel attribution

Most call tracking software will have multi-channel attribution. This feature is a critical component in understanding your audience and their journey to contacting your business.

Multi-channel attribution allows you to see every touchpoint that led to someone call your business. You can see the pages people visited and what they interacted with on your site, and you can even see the last action they took before calling your business.

This feature is crucial to help you understand your audience better. It helps you determine if there are particular reasons people call your business, like information missing from your page or questions about your products or services.

3. Call recording

The best call tracking software will include call recording. Call recording helps you understand why people contact your business. It provides you with valuable insight into your audience’s thought process and in combination with multi-channel attribution, helps you understand a user’s reasoning for contacting your business.

For example, let’s say you own a cleaning business. You notice that multiple people browsed your cleaning packages page for your cleaning services before calling your business. Upon listening to the call recording, you discover that the people who called wanted to know how much your cleaning services cost.

The call recording and multi-channel attribution indicate that these people contacted your business because they couldn’t find pricing information on your cleaning packages page. As a result, you can alter your cleaning packages page to include the price (or estimate range) to help provide leads with that information ahead of time.

As a result, people are equipped with pricing information and can focus on contacting your business for more critical questions. Additionally, having the prices on your site may convince more people to contact you and hire you because they already know how much your cleaning services cost.

Aside from learning about your customers' call content, you can also learn how well your staff handles customer calls. Are they answering customer questions and providing a positive experience?

Call recording provides an excellent opportunity for you to evaluate your customer service team to see if you need to improve your strategies and best practices.

If you want to have the top call tracking software, ensure that it has call recording capabilities.

4. Integrations

The best call tracking software should integrate with other programs you use for your marketing campaigns. For example, you should be able to incorporate call tracking software with programs like Google Ads and Google Analytics.

Your call tracking software must work with other programs so you can understand the full scope of your campaigns. It will help you better understand how specific marketing methods compare to others in terms of driving phone calls.

5 reasons using call tracking software is a no-brainer

Call tracking software offers numerous benefits to your business. Let’s check out five benefits of using call tracking software for small businesses.


1. It helps you determine which channels drive leads

One of the most significant benefits of call tracking software is that gives you a clear understanding of how leads find your business.

When you know what channels drive the most leads, you can continue to contribute your marketing budget to those campaigns and do away with those that aren’t driving phone calls.

This ends up saving you tons of money in the long run.

Our digital marketing campaigns impact the metrics that matter most!

Over the past 5 years, we’ve generated:

1.5 Billion

in client revenue

4.6 Million +

leads for our clients

1.8 Milion

client phone calls

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2. It helps you find qualified leads

With call recording and transcribing, you can analyze your calls to see who's calling you, which helps you determine if you're getting calls from qualified leads.

You can see what types of leads contact your business and the questions they ask.

Call tracking software helps you get to know your audience. You learn what channels they are likely to respond to and use to engage with your business. By learning about your audience, you can focus on these channels that help you find qualified leads and drive these leads to your business.

3. You understand which keywords drive leads

PPC advertising is a critical component of driving valuable leads for your business. Call tracking software for small businesses is a great supplemental tool to help you understand the success of your PPC campaigns.

Since each PPC campaign has a different phone number, you can see which ad drives the most calls. This information helps you see which ads drive the most leads to call your business.

From this information, you can effectively track PPC visitors to see what keywords they use to discover your business. It helps you focus on keywords that drive the most traffic.

As a result, you can start ranking for more relevant keywords. You can conduct keyword research to find keywords similar to the ones used for your successful ads. It will help you drive more valuable leads for your business.

4. It helps you improve your return on investment (ROI)

When you invest in the top call tracking software, you'll have the opportunity to enhance your return on investment (ROI).

Call tracking software offers call recording, keyword tracking, and more. This information helps you track your campaign's performance to gain insight into which campaigns perform best for your business.

When you understand which campaigns work, you can adjust your marketing strategy. You can start focusing on strategies that drive more positive results and improve strategies that may not drive as great of results.

5. It helps you see where you need to improve

As we've mentioned a few times before, call tracking software is valuable for helping you understand which campaigns need improvement. If you see that specific phone numbers aren't generating calls, you can see if that strategy needs optimization.

It’s beneficial to your business because it helps you save money and drive more valuable leads. You won’t keep putting money towards an ad campaign or marketing strategy that doesn’t drive the results you desire.

CallTrackerFX: The solution to your call tracking needs

If you want the best call tracking software for your business, look no further than CallTrackerFX. This software offers numerous call tracking features that will help your business excel online.

call tracker gif

Here are a few features you can expect from this software:

  • Call recording: With call recording, you can review customers' calls to see what your audience inquires about the most. This information allows you to provide users with the information they want and optimize the purchasing funnel for them. You can also use this information to help improve the customer service experience.

  • Call sourcing: With call sourcing, you can track the source of your phone calls. It enables you to see which campaigns drive phone calls and how users find your information to contact your business. This feature helps you analyze your campaigns to improve ROI.

  • Dynamic number insertion: With dynamic number insertion, you'll get a unique phone number for each of your campaigns. You can track these specific phone numbers to see who’s calling and which campaign drove them to call your business.

  • Google Analytics integration: CallTrackerFX easily integrates into Google Analytics so that you can get all your information in one place.

If you’re looking for call tracking software that has everything you need, CallTrackerFX is the answer. This software is the best call tracking software for helping you track, manage, and analyze your phone calls.

Start using call tracking for your business today

Call tracking software will help you gain a greater understanding of how people find your business. When you can track the source of your calls, you will understand how your audience perceives your business and which marketing tactics compel them to contact your business. If you're looking for a company that can help you track your calls, WebFX is the answer.

We’re a full-service digital marketing company that specializes in call tracking. With our software, CallTrackerFX, you'll get everything you need to track your phone calls. We'll help you track, analyze, and optimize your marketing campaigns to get more leads calling your business.

With over a decade of experience, we’ll help you create a strategy that works for your business. Our team of over 200 experts will help you manage your phone calls to drive better results.

Ready to start using call tracking software? Contact us online or call us today at 888-601-5359 to speak with a strategist about our call tracking software, CallTrackerFX.