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750+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
30-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Driven Digital Marketing

RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Channel-Specific ROI Dashboard

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Automatically calculate cost per lead per marketing channel
  • Easily compare channel performance to make better investment decisions
  • Forecast results and model ROI scenarios

Complete Project Transparency

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Your search for marketing analytics services ends here

When your company partners with WebFX, you:

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Make data analytics stress-free

At WebFX, we offer as little or as much support as you need. Our team provides completely do-it-for-you marketing analytics solutions, so we can take care of analyzing your data and implementing optimizations while you sit back and watch the revenue roll in.

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Implement custom, data-driven campaigns

Stop guessing and implement strategies designed to drive revenue from the start with our marketing analytics solutions. We’ll analyze data from all your marketing channels to ensure each and every strategy drives the highest possible return on investment (ROI) for your business.

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Access industry-leading analytics software

When you partner with WebFX, you’ll receive access to our in-house marketing analytics software, RevenueCloudFX. Powered by IBM Watson, RevenueCloudFX syncs billions of data points across your campaigns and delivers a 20% average increase in ROI for clients.

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Deliver results that power business growth

Implement data-backed campaigns that drive the results leadership wants, all while reaching your business goals and objectives. In just the past few years alone, we’ve helped clients drive over $10 billion in revenue with our marketing analytics solutions.

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 20% greater marketing ROI with WebFX’s award-winning marketing analytics team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why invest in marketing analytics services from WebFX?

Now that you’ve looked at our marketing analytics services and tools, you may wonder why you should partner with WebFX.

Let’s look at six reasons to invest in marketing analytics services from WebFX!

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1. We offer the tools you need

1. We offer the tools you need

When it comes to choosing marketing analytics services that work for your business, you want to look for services that offer everything you need. To drive success with marketing analytics, you need the right tools to monitor your campaign.

At WebFX, we have everything you need to manage your analytics. With our software RevenueCloudFX, which has IBM Watson, we can help you compile, analyze and act on valuable data to drive better results with your campaign.

2. We have a dedicated team of experts

2. We have a dedicated team of experts

When it comes to your marketing analytics, you don’t want to work with just anyone. You want to work with a team that knows what they’re doing and has experience launching and running successful campaigns.

At WebFX, we have a team of over 500 dedicated marketers that will help you interpret and act on your marketing data. From social media experts to CRO pros, we have a diverse group that will use their knowledge and experience to help you get the most out of your marketing analytics.

We’re a Google Cloud Partner and our team is Google Analytics certified too, so you can count on us to know how to understand your metrics and make the best recommendations to accelerate your campaign.

As a Google Premier Partner, our team knows how to build and analyze PPC campaigns that drive better results and help you get the most out of your digital advertising investment.

Those are just a few of the qualifications our team holds that can help you drive better results with your marketing analytics. If you want to partner with a company that has a team of knowledgeable, experienced experts, WebFX is the answer.

3. We have an extensive portfolio

3. We have an extensive portfolio

When you choose a marketing analytics agency, you want to partner with one that has experience and knows how to work with different industries.

At WebFX, we have experience running different types of digital marketing campaigns with a variety of industries. From construction companies to medical practices to food companies, we’ve worked with a diverse group of clients and drive results that help them grow their business.

Just check out our portfolio to get a taste of the kind of work we do for our clients!

4. We have a high client retention rate

4. We have a high client retention rate

When you look at marketing analytics firms, you want to find ones that keep their clients happy. After all, if you’re investing time and money into marketing analytics services, you want to partner with a company that’s going to work well with your business and drive the results you desire.

If you partner with WebFX, you’re partnering with a team of experts that knows how to keep clients happy. We have a 91% client retention rate because our clients love the work we do for them and the results we drive!

Additionally, we have a client recommendation score that’s 488% higher than the industry average!

Just look at the 1,100 client testimonials that share the excellent work we do!

5. We have experience driving real results

5. We have experience driving real results

In addition to happy clients, you want marketing analytics services from a company that knows how to drive results. Your marketing analytics company should analyze your campaigns and continuously improve them to deliver better results to your business.

Whether you want to increase conversions or leads, WebFX has you covered.

We know how to drive real results for our clients and help them grow their businesses through marketing.

6. We have transparent pricing and packages

6. We have transparent pricing and packages

When you’re investing time and money into marketing analytics services, you don’t want to get left in the dark with what you’re getting in your package. Many companies will hide their prices or package information, making it difficult for you to know what you’re getting.

That’s not the WebFX way, though.

At WebFX, we offer transparent pricing and packages for marketing analytics services. Whether you’re looking to invest in PPC advertising or CRO services, you’ll know exactly what you’re getting and how much it will cost.

We don’t leave you in the dark about what you can expect from your marketing package, either. Our company gives you the details upfront, so you can decide if one of our standard or custom plans would fit your needs best.

For services where the price depends on what you need, like how many platforms you’re advertising on for social media, we give you an estimate so you know how much you can expect to invest.

If you’re looking for the right place to get marketing analytics services, look no further than WebFX. With our transparent pricing and packages, you’ll always know what you’re getting for your business.

FAQs about marketing analytics services

What is marketing analytics?

Marketing analytics is the practice of gathering, managing, and analyzing data from your marketing campaigns. It also involves interpreting that data to gather insights into what’s working well, and what isn’t, in relation to your marketing strategies.

What are marketing analytics services?

Marketing analytics services are paid services offered by an agency with the goal to help businesses gather, analyze, and interpret data from their marketing campaigns. Some agencies, like WebFX, can even take care of optimizing your strategies based on the insights gathered from your data.

How much do marketing analytics services cost?

Marketing analytics services costs start at $250 – $750 per month, but you may spend up to $6000 per month depending on the scope of your campaigns and size of your business. At WebFX, our marketing analytics start at $3,000.

WebFX has thousands of reviews praising our transparency, communication, and results.

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WebFX marketing analytics plans and pricing

Features Foundation Data ProfessionalInnovatorInnovator VIP
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 20,000 contacts / 160,000 emails/moUp to 50,000 contacts / 400,000 emails/moUp to 100,000 contacts / 800,000 emails/moUp to 250,000 contacts / 2,000,000 emails/mo
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

nutshell team
Nutshell Pro

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI


Our proprietary CRM software that powers over $600 million in annual sales for clients

10 Pro Nutshell seats20 Enterprise Nutshell seats40 Enterprise Nutshell seats80 Enterprise Nutshell seats

Connect with your CRM contacts with 1-to-1 via text messages. Included # of outbound SMS/month for each Nutshell seat

150 outbound SMS per user, for a shared pool of up to 1,500 per month for your 10 users150 outbound SMS per user, for a shared pool of up to 3,000 per month for your 20 users150 outbound SMS per user, for a shared pool of up to 6,000 per month for your 40 users150 outbound SMS per user, for a shared pool of up to 12,000 per month for your 80 users
Nutshell Onboarding

Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages.

Up to 4 hours of CRM Onboarding Support & ConsultingUp to 4 hours of CRM Onboarding Support & ConsultingUp to 6 hours of CRM Onboarding Support & ConsultingUp to 12 hours of CRM Onboarding Support & Consulting
SchedulerFX automated calendar booking systemUp to 10 CalendarsUp to 20 CalendarsUp to 40 CalendarsUp to 80 Calendars
– IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 50 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 100 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

– IntegrationsFX CRM: New Contact Creation

Bidirectional CRM connection to create New leads in CRM tracked by RevenueCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into RevenueCloudFX

Up to a total of 2 Unidirection IntegrationsFX Data Pipelines Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between RevenueCloudFX and the original Martech tool.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcBy Quote
Pipeline Consulting & Engineering Time

Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements.

Up to 25 hours / yearUp to 50 hours / year
Measurement, Insights + ROI
CompanyTrackerFX

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

– Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

New Contact & Prospect Lookup (Monthly Credits)

Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts.

Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro)Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)
– CompanyTrackerFX Pro: Employee Resolution

Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent

– ProspectorFX: Contact & Company Search

ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches.

LeadManagerFX

Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

Advanced Spam Filtering

Automatically filters leads from blacklisted IP addresses

LeadScorerFX Standard

Close more leads in less time with lead scoring customized to your business

CallTrackerFX: Tracked Monthly Calls

Automated call tracking + recording for ROI measurement

1,250 calls tracked / mo2,500 calls tracked / mo5,000 calls tracked / mo10,000 calls tracked / mo
CallTrackerFX: Unique Call Tracking Numbers

Channel-specific call tracking numbers

25 unique numbers50 unique numbers75 unique numbers150 unique numbers
Standard Call Enrichment

Caller location for Automated Audience Creation

Enterprise Call Enrichment

Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc.

AIConversationsFX
google ai logo fullsize

Caller and agent sentiment analysis and intent powered by Google AI


DataEnrichmentFX: Enriched Contacts & Leads
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments)

Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation.

Up to 2,000 enrichments / moUp to 5,000 enrichments / moUp to 15,000 / moUp to 40,000 / mo
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution
– B2C CallTrackerFX Leads: Reverse Phone # Lookup
LeadScorerFX Pro

LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements.

MROIDashboardFX

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

Revenue Acceleration & Forecasting
AdTechFX

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth
CompetitorSpyFX: Up to 5 Competitors Tracked

Competitor website changes tracking and strategy monitoring

LocalFX

Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads

EmailMarketingFX

On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads

Sending to up to 20,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 50,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 100,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 250,000 Contacts, with unlimited emails sent to each Contact, included in plan
FunnelsFX

Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

ML, Smarter Content & Buyer Journey
ContentAnalyticsFX

Real-time insights to which content types provide the highest value for your website.

ContentGeniusFX

IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic

DeepLearningFX

User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / mo25 reports / moUnlimited reports
PersonalizeFX

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions

Up to 15 demographic, firmographic, or audience segments can be personalizedUp to 30 demographic, firmographic, or audience segments can be personalizedUp to 60 demographic, firmographic, or audience segments can be personalizedUnlimited demographic, firmographic, or audience segments can be personalized
ReviewAccelerationFX

Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 5 locationsUp to 10 locationsUp to 25 locations
Personalized Onboarding & Martech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic Martech Specialist3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup
Annual Martech Specialist Consultations1 / year2 / year4 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 12 hours / yearUp to 20 hours / year
Dedicated Martech Expert
Execution of Martech FuelFX Assets3 per quarter / 12 per year
Standard Monthly Licensing Cost$675 $1,175 $2,500 $4,975
Existing Monthly Customer Cost$500 $975 $2,250 $4,475

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