How to Create Content That Will Move Your Leads through the Sales Funnel

Table of Contents: How to Create Content That Will Move Your Leads through the Sales Funnel

1. How does content marketing fit into the sales funnel?
2. Top-of-funnel content
3. Middle-of-funnel content
4. Bottom-of-funnel content
5. Determining what to create
6. Creating your content
7. After you publish

So how does content marketing fit into the goal of making sales? As it turns out: very nicely. When done right, your content marketing strategy can move your leads through the sales funnel and produce informed, qualified leads – without any traditional marketing efforts. Sound good? We thought so.

Keep reading to learn how to use content to attract visitors, convert them into leads, and ultimately, make sales.

Start Reading: How does content marketing fit into the sales funnel? →