How to Create Content That Will Move Your Leads through the Sales Funnel
Table of Contents: How to Create Content That Will Move Your Leads through the Sales Funnel
- How does content marketing fit into the sales funnel?
- Top-of-funnel content
- Middle-of-funnel content
- Bottom-of-funnel content
- Determining what to create
- Creating your content
- After you publish
So how does content marketing fit into the goal of making sales? As it turns out: very nicely. When done right, your content marketing strategy can move your leads through the sales funnel and produce informed, qualified leads – without any traditional marketing efforts. Sound good? We thought so.
Keep reading to learn how to use content to attract visitors, convert them into leads, and ultimately, make sales.