What can a local SEO agency do for my business?
A local SEO agency can drive impressive results for your business. Let’s talk about it more in depth!
In short, a lot. Local SEO is one of the best possible digital marketing strategies you can adopt if you’re a local business — that is, if your company strictly sells locally.
The difference between local SEO and regular SEO, is that local SEO is focused on making your business stand out in your specific geographic area. SEO in general is focused on bringing enterprise, chain, or medium to large business more visibility in search engines.
Local SEO uses more specific targeting in order to make your business visible to target customers that are closest to you, whereas SEO is better fit for locations that have customers around the world.
All in all, local online marketing is a strategy that combines many different techniques to make your company more visible to your target customers in search engines.
For example, if you adopt a local SEO campaign, the goal is to earn top rankings in search engine results when someone searches keywords or phrases related to your business.
It’s important to be at the top of those pages because the top options get the most attention. Matter of fact, the top position gets 33% of clicks while positions two and three only have a click-through rate of 11% to 17%.
All other positions have a click through rate below 9%.
This information is enough to show that the top few positions is the place to be for the highest number of website visits, which correlate with number of conversions, higher ROI, etc.
In terms of what local SEO can do for your business, it’s simple — it can help you grow in more ways than one. You’ll grow in visibility, in ROI, in customers, and you’ll have a better chance at beating out your competition.
Read on to find out what a local SEO agency can do for your business!
What can a local SEO agency do for my business?
We already know what local SEO as a strategy can do for your business, but why do you need to hire a local SEO agency?
Local SEO, though simple at its roots, is a complex and detailed strategy that takes a lot of hard work and expertise. Not only does it take time to master, but it’s a full-time job in itself, which means you need to have time to consistently dedicate to your campaign.
Running a local business is no easy task — you have bills to pay, checks to write, training to accomplish, and inventory to count. You’re busy running your business, so it’ll be the most beneficial to allow a local SEO agency to handle your campaign.
If you choose to handle local SEO on your own here are a few things to expect.
- 1. You’ll have to dedicate time to learning the ins and outs of local SEO — not just the basics, but the intricacies of every sub-strategy (like content marketing, keyword research, and off-page SEO) in order to ensure that your campaign is successful.
- 2. If you plan on allowing someone else on your team to handle local SEO, you’ll have to pay for the resources to teach them the craft, and since local SEO is a full-time job, you’ll likely have to hire someone to take their place.
- 3. You’ll have to learn more in-depth techniques like HTML coding, and the intricacies of platforms like Google My Business and Google Analytics.
If the concept of DIY local SEO sounds overwhelming to you, you’re not alone — that’s where we come in.
A local SEO agency will take care of your campaign from top to bottom. They’re experts in their field so you can rest assured that they know exactly what they’re doing.
They’ll work to boost your local business in search engine results pages by doing the following:
- 1. They’ll do keyword research to determine which keywords will be the most valuable to your specific company.
- 2. They’ll create content based on the keywords that mean the most to your company.
- 3. They’ll ensure that your website is responsive so that users can visit your site using all devices.
- 4. They’ll increase backlinks to your site to boost your website’s authority.
- 5. They’ll set up a Google My Business profile for your business.
- 6. They’ll analyze your site visits with a platform like Google Analytics.
With a package like that, why would you want to do local SEO on your own?
7 steps to choosing the best local SEO agency for your business
Local SEO is a popular digital marketing technique that is used by companies all over the world. That being said, there are also thousands of agencies across the world that offer local SEO as a service.
With so many choices, how are you to choose the best local SEO agency for you?
We’ve compiled a checklist of things you should consider when choosing the ultimate local SEO agency. It should help you find the perfect fit!
Step 1: Decide what services you need
You’ll want to start off by first deciding what digital marketing services you need. Why?
If you’re looking to adopt more than one digital strategy, you’ll want to look for an agency that offers more than just local SEO, but one that offers all the strategies you’re looking to adopt.
Things can get messy when you have two campaigns from different providers, and you’ll sometimes be able to save money if you bundle more than one campaign with the same agency.
Step 2: Research how much it costs for the strategies you want
This is one of the most important steps of the process. So often, you’ll have an idea of how much it’ll cost to adopt the digital marketing strategies of your choice, but are they realistic ideas?
You’ll want to do your research to come up with an average cost for the services you’re interested in so that you have an easier time setting your budget, which is step three.
Step 3: Set a reasonable budget
After you’ve done your research to figure out what you should expect when it comes to budget, you’ll want to set a number that works well for your business.
It’s important to have a financial plan in place for your digital marketing agenda because without one, you could easily overspend, and get your local business into serious financial trouble.
Budget is one of the most important parts of the process because it can help you to easily cross off agencies that exceed your allotted financial plan.
Step 4: Read reviews
Reviews are one of the best ways to determine whether or not a local SEO agency is worth shortlisting. 40% of web users make a decision based on the opinions in one to three reviews.
People rely on reviews because they act as an inside look into an agency, from the perspective of someone who’s worked with them in the past.
If someone tells you that the blueberry smoothie at your favorite location is super delicious, you’re much more likely to choose it than a flavor that has awful reviews.
Reviews make it easy because you can take advice from someone who has essentially tested out the agency for you.
Step 5: Consider location
When you’re deciding on a local SEO agency, you want to think about the location of their agency, especially if you like to have in-person meetings often.
If you choose an agency that’s located across the country, you likely won’t be able to meet for coffee on a monthly basis, so if that’s something that you prefer, you should decide on an agency that’s closer to your business.
Step 6: Create a shortlist
After considering everything from location and reviews to budget and services, you’ll want to create a shortlist of your top agency options.
Only add the agency to your shortlist if they fit all of your criteria — you should look at this list like a list of favorites that will help you decide on the perfect agency for you.
Step 7: Start contacting your top agencies
After creating a shortlist of your favorite agencies, it’s time to start contacting them. You should shy away from simply emailing an agency, since you likely won’t get straight through to who you want to talk to.
Follow the phone number on the agency’s website to get in contact with a specialist or a sales manager that can answer any questions you may have.
You should ask anything and everything about the services you’re interested in, the pricing they offer, the results they’ve driven for other clients, if they’ve worked in your industry, and more.
The questions you ask and the way agency representatives respond will be a good indicator of whether or not you have interest in working with them.
For example, if a representative cuts you off in the middle of your question, you likely won’t want to work with them long-term. If they’ve never worked with your industry before, that may drive you away as well.
Regardless, you should keep track of everything you learn through your first phone call and use those notes to condense your shortlist one by one.
Besides phone calls, you can also utilize a contact form on an agency’s website. These will go straight to the sales team, and they’ll get in contact with you as soon as possible.
Eventually, you’ll come down to your top three agencies, and before you know it, you’ll arrive at the agency that is best for you.
What to look for when choosing a local SEO agency
When it comes down to it, there are thousands of local SEO agencies across the country and across the world.
They all promise to bring results to your business, but do they? There are a few ways to tell, but we know one thing is for sure, hiring WebFX for your local SEO needs is one of the best decisions you’ll ever make for your business.
How can you tell if a local SEO agency will bring you real results?
With so many local SEO agencies in the world, the process of choosing the right one for your business can be stressful. But it doesn’t have to be, and actually, there are a few ways to tell if a local SEO company is the real deal.
They rank in top search results
When you look for a local SEO company to meet your needs, one of the first, and best things they can do is to practice what they preach.
That means whatever they promise to accomplish for you, they should also accomplish for their own business. If they promise to help you reach the top of search results for your company, guess what? That’s where they should be located too.
After you’ve found a local SEO company that you think could be a good fit for your company, type them into Google. Do they show up highly in search results, or are they on the second page?
This can be very telling in terms of how effective their strategies are.
Always be sure to test this before signing on the dotted line.
They have tons of testimonials
Testimonials are one of the very best ways to tell how high-quality a local SEO firm is.
These small quotes or video clips come from previous customers and clients, and they can give you valuable insight into how an agency works with their customers, the results they drive, and whether or not they were a great digital marketing partner.
If the agency you’re considering doesn’t have any testimonials, it usually means one of two things — they haven’t been around long enough to accumulate customer testimonials, or they’re not good enough to acquire them.
Either way, a local SEO agency without testimonials is probably one that you want to steer clear of. The best local SEO agencies in the world have 100+ client testimonials.
They offer upfront pricing
Another way to know whether or not a local SEO firm is the real deal is to take into consideration their pricing model.
Do they share their pricing with you online, or do they leave you in the dark? Most of the time when a local SEO agency doesn’t share their pricing, it means that there are likely hidden fees associated with their services, or they don’t want to be truthful about their prices online.
The best local SEO agencies will be transparent with their pricing so that you can tell right off the bat whether or not you have potential to work with them. Top local SEO agencies are looking to find their perfect-match clients as much as you’re looking for your perfect-match agency.
They want to give you as much information up front so that nobody wastes their time, including themselves. They want you to know whether or not you can afford their services from the minute you start doing your research.
Why WebFX is the best choice
WebFX is a full-service digital marketing agency, which means we do a lot more than just local SEO. We offer the full package in terms of digital marketing, so if you’re looking to create a multi-strategy campaign, we can help.
When you’re going down through your list of red flags, you can rest assured that WebFX practices what we preach in all situations.
When it comes to testimonials, we have over 420, and we’ve been able to generate over 3 million qualified leads for our clients.
Between our 180+ digital marketing masters on staff, we have combined over 1.6 million hours of expertise under our belts, and we’ve launched over 1,000 websites.
In addition to the numerical proof, we know that every business is different, so we don’t believe in cookie-cutter campaigns. We’ll work with you to determine exactly what your business needs and create a strategy that will help you meet your business goals.
Ready to get started with a custom local SEO campaign?
If you’re ready to adopt local SEO as a digital marketing strategy, WebFX is ready to hear from you. Feel free to contact us online for a free quote or call us at 888-601-5359 for more information!
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