Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Client-Managed Local SEO: Manage Citations & Reviews With LocalFX
If you own a local business, you’re well aware that your customers are your lifeblood. Without them, your business wouldn’t be where it is today. But what if there was a way to ensure that your local business got even more attention and made even more sales? Enter client-managed local SEO.
What do our client-managed local SEO services include?
Our client-managed local SEO services allow you to take control of your local SEO and track your success through a proprietary platform that can help you improve your campaign.
- Overview
- Citation management
- LocalFX SEO
- Review management and development functionality
- Reporting
- SEO ranking tracker
- And more
Overview
Overview
The thought of self-serve local SEO can be overwhelming, but it’s a valuable campaign model for companies that don’t want their account to be fully managed by a marketing agency but still want to improve local search rankings.
So, what’s our LocalFX software like and what kind of information can you gain from it? Read on!
Citation management
Citation management
Claiming your citations is one of the biggest and most important actions you can take when you’re trying to ramp up your local SEO efforts.
If you fail to claim your local listings, you can lose tons of valuable site traffic, and more importantly, sales. Chances are your competition has already claimed their local listings and failing to claim yours can be a huge thumbs down to users.
Local citations make it easy for shoppers to find information about your business like where your storefront is located and how they can contact you. Your citations make a user’s life easier by providing them with all the information they need to contact, visit, or purchase from your business.
LocalFX SEO
LocalFX SEO
SEO is extremely important to any marketing campaign — after all, it’s what helps you to rank highly in search engines for target keywords that mean the most to your audience.
Without SEO, it’s highly unlikely that your website will rank highly. That being said, we integrated SEO functionality into our LocalFX platform, so you can:
- Optimize citation categories for SEO
- Optimize citation descriptions for SEO
- Create Google Business Profile promotional posts for all locations
- Manage Google Business Profile Offer development for all locations
Ensuring that your citation categories, descriptions, and posts are optimized for SEO is a game changer. Our platform ensures that your target keywords appear in all the right places, as well as optimizing for spelling and grammar.
Review management and development functionality
Review management and development functionality
Reviews are crucial to your local business, whether they’re positive or negative. It’s extremely important to interact with your reviewers to make them feel comfortable, understood, and heard — even if they review is less than accurate.
With the LocalFX platform, you’ll have 24/7 access to the review tracking dashboard, which helps you track reviews that come in about your business. You’ll even get notifications for every review or social interaction that comes through on all of your tracked profiles.
Keep in mind that in order to track your reviews, you’ll have to authenticate your profiles.
The best part? You’ll be able to respond directly to reviews and mentions right from our LocalFX dashboard.
Reporting
Reporting
Keeping track of everything that occurs within your marketing campaign is crucial to its success. Without reporting and analytics, you’ll never be able to track what’s going wrong, or where you can make improvements.
With LocalFX, you’ll always have on-demand access to the reporting dashboard to stay on top of your local SEO campaign.
Keep in mind that in order to see your reports, you’ll have to authenticate your profiles.
You’ll be able to view reports for one location, or across all locations, and you’ll be able to see important information including:
- Profile views
- Website visits from local profiles
- Phone calls
- Direct requests
This information helps you gain insight into the success of your current campaign, and where you might want to make changes to increase the effectiveness.
For example, if you’re not getting as many phone calls as you’d like, you might take action and insert “Call now” buttons on important pages of your website.
SEO ranking tracker
SEO ranking tracker
SEO ranking tracker is a proprietary element of our LocalFX interface that helps you to fine-you’re your local SEO campaign. This helps give you specific measurements of different elements of your campaign so that you’re always in the know.
Here’s what it measures:
- Rising keywords (must manually add to track)
- Declining keywords
- Google local rankings
- Google organic rankings
- Bing search rank
And more
And more
Data-powered client-managed local SEO services
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
Used by our team and clients alike, the SEO tools within our MarketingCloudFX suite can help take SEO foundations to competitive rankings.
+10%
100%
$500K+
+10%
100%
$500K+
Your search for client-managed local SEO services ends here
You’ll love our client-managed local SEO services if:
You currently have a local SEO campaign and are aware of how it runs. You’re interested in taking over the campaign on your own.
You’re just getting started on local SEO for your company, but you’ve had experience with it in the past.
You’re not interested in hiring an agency to manage your local SEO campaign fully.
You want complete control over your local SEO campaign.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s award-winning SEO team
- Dedicated account manager with an in-house team to develop and implement assets
- All-in-one platform for optimizing, measuring, and reporting SEO’s ROI
- Built from your business objectives, market changes, and overall marketing efforts
- In-house project management software, 24/7 help desk, and direct client phone line
Typical SEO agency
- Dedicated account manager that’ll need your time to develop and implement assets
- Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
- Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
- Regular, but unreliable when site issues happen, and you need help now
In-house SEO
- One or more team members searching for the time to optimize 200+ ranking factors
- Free and paid tools for auditing, monitoring, and measuring rankings and traffic
- S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
- Varied with documentation gaps leading to project delays and wasted budget.
FAQs about client-managed local SEO services
What are local SEO services?
Local SEO services are a great way to ensure that shoppers close by can find and visit your business, as well as increasing brand visibility and awareness. It can help you attract foot-traffic to your physical storefront in addition to increasing website traffic to ensure that you get more qualified leads than your competitors.
What are local citations?
citations refer to all the places that your business appears, like local business directories, apps, social platforms, and more. These may also be known as business listings.
Below you can see the Google Business Profile listings (formerly known as Google My Business), or local citations, for the keyword “wellness spas in Pittsburgh.”
With our client-managed local SEO platform, LocalFX, you’ll have access to the automatic citation claiming and management across all of our in-network references.
These locations include:
List items with an asterisk (*) indicate that you must authenticate your profile
- Google Business Profile*
- Bing
- Yelp*
- Facebook*
- And more!
The WebFX team will take care of importing any initial citation information for all of your locations to automate the process.
In addition, your team will have 24/7 access to the software platform used to perform ongoing updates on your listings and citations. For example, if your hours of operation change, you’ll easily be able to change that information in your citations with the click of a button.
What are local citation updates that I can do on my own?
Here are some other simple updates you’ll be able to make on your own:
- Hours of operation
- Phone number
- Website
- Address
- SEO categories
- Business details and description
- Payment methods accepted
- Social media links
- Business cover images
- Business logo
- Business name convention
- And more!
The best part is, even if you decide not to work with WebFX or take advantage of our LocalFX platform in the future, your citation information will never be removed.
Why should I reply to customer reviews?
When you reply to positive reviews, you show those users that you value their opinion and appreciate them taking the time to provide a positive review. It also shows potential customers that you are consistently in touch with your satisfied customers and love to keep an open dialogue.
Even though it might not be as easy as replying to positive reviews, replying to negative reviews is just as important — if not more important. When someone provides a bad review of your products or services, don’t panic. Even the best businesses get a few bad reviews!
The most important thing is to stay calm. You should calmly and professionally respond to the negative review with compassion and action. Let them know that you value their opinion, and if it’s something that happened on your end, offer to make it right. Whatever you, never blame the customer.
Customers love great customer service, and this is one way to provide it to your customers.
Why is SEO ranking traffic important?
The info provided by the SEO ranking tracker is equally important as your reports, since they provide insight into what you could change about your local SEO campaign to make it even more successful.
For example, if your Google local rankings are falling off the board, it might be time to turn off the heat on your local SEO. This could mean creating more content, targeting more keywords, or just sprucing up your current campaign.
WebFX Pricing: Client-Managed Local SEO Services
Have more than 1000 locations? Contact us for a custom quote.
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