Orlando Web Design Services

A lower bounce rate is ideal for a few reasons.

First, though, what is bounce rate? It refers to the percentage of users that leave your page without taking an action, such as visiting another page on your website, submitting your contact form, or playing a video on your page.

Now, one reason why a low bounce rate matters is because it improves your search result rankings.

For example, if a user searches for, “emergency HVAC repair Orlando,” and your page for “Emergency HVAC Repair for Orlando” pops up, you can expect that they’ll interact with your page. Maybe they’ll complete your contact form, for instance.

What if they’re looking for an HVAC repair company in Orlando, Oklahoma, though? Instead of interacting with your page, it’s more likely that users will bounce back to their search results. They may even refine their search to, “emergency HVAC repair Orlando, fl.”

Google will see that high bounce rate and use it to refine its search results. For that query, “emergency HVAC repair Orlando,” Google will likely lower your ranking. You may also take some action as well, such as by modifying your title tag to “Emergency HVAC Repair for Orlando, FL.”

While you may not worry about losing customers from Orlando, OK, you don’t want to miss out on your ideal customer in Orlando, FL. That’s why web design matters when it comes to bounce rate, as almost 90 percent of users shop with a competitor after leaving a website with poor UX.

Today, 80 percent of the world’s Internet users carry a smartphone — and they’re using it for not only social media, but also web browsing. That’s why you need to support mobile devices with a mobile-friendly website.

Google also encourages you to create one. The search engine offers a ranking boost to websites with a mobile-friendly version. In some instances, that can help you outrank a competitor and move into the number one position in search results.

A mobile website boosts the opinion of prospects too — more than 60 percent of users, in fact.

The design of your website also improves user impressions. Almost 100 percent of a first impression comes from your website’s design. Plus, 75 percent of a person’s opinion on your website’s credibility stems from its design.

That’s why you want to create a mobile and desktop website that’s intuitive, secure, and professional.

A comprehensive search engine optimization (SEO) strategy will consider web design.

If you’ve heard of SEO, but aren’t sure what it does, it’s an umbrella of techniques for improving your organic search ranking. The tactic people often hear of the most focuses on optimizing your content for select keywords, such as “emergency HVAC repair Orlando.”

It also, however, includes Orlando web design.

A few coding elements, such as title tags, image alt tags, and URLs, strengthen your SEO. Instead of allowing your URL to show as, “https://www.example.com/1234.html,” you’d optimize the URL to an appropriate keyword, such as “https://www.example.com/emergency-hvac-repair-orlando-fl.html.”

Of course, you want to make sure that the page features the content indicated by the URL. If users arrive and expect an overview of your emergency HVAC repair services for Orlando, FL, but discover a page about HVAC installation services, they’d likely bounce back to their search results.

Our award-winning Central Florida web design team can help you with each of these processes, from designing your website to optimizing your website for SEO, all while keeping the SEO costs in mind. Plus, you’re always working with a familiar face on these projects, as we provide you with a dedicated account manager.