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Want to directly connect with more people in your target market? Do you want to build relationships with leads and encourage people to purchase? Social media marketing can help you achieve those goals.

On this page, we’ll discuss the importance of social media marketing and the benefits of using social media to market your Tampa business. Give us a call at 888-601-5359 or contact us online to learn more.

Whether you're looking for Philly social media services, Pittsburgh social media, or somewhere in between, WebFX has you covered.

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Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.

Why is social media marketing so important?

There are at least two billion people across the globe that utilize social media. You will find people of all races, ages, genders, and geographical locations on social media. With such a diverse group of people on social media, there are great opportunities for you to connect with people in your target market.

There are many social media platforms you can use to market your Tampa business. The most popular platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. As you develop your social media marketing strategy, you’ll figure out which platforms your target market uses the most.

So, how can social media marketing help your business?

Imagine you are trying to target fathers between the age of 35-50. You have a product that you know would really appeal to them. So, how do you reach out to them?

If you relied on traditional advertising, you may put up a billboard or create a radio spot in hopes of catching their attention. The issue, however, is that you are spending money on advertising to people who aren’t in your target market. Traditional advertising doesn’t enable you to only put up a billboard or play a radio spot when people in your target market are nearby.

However, social media enables you to reach directly to your target market without spending money on people who aren’t in your target market. You can create targeted advertisements that are tailored to a person’s gender, location, age, and interests. This enables you to hone in on your target market.

The ability to directly connect with your target market is important. It enables you to build a connection between your Tampa business and your target audience. You can interact with customers, address concerns, and answer questions.

This is also an opportunity for you to help leads convert. For example, you can create audience-specific posts and ads that will encourage people to purchase.

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Benefits of social media marketing

Now that you know why social media marketing is so important, let’s take a look at four benefits of social media for your Tampa business.

The goal of any marketing strategy is to be able to connect with your target audience. Social media marketing enables your Tampa business to connect directly with people in your target market.

Many social media platforms have advanced targeting options that enable you to target people precisely. You can create advertisements to draw leads to your site.

If they don’t convert right away, you can retarget them. This is the process of creating advertisements that target specific people who looked at a specific product. Retargeted ads get potential leads to think about your products while they are scrolling on social media.

It is important to remember that people won’t always convert right away. But with social media marketing, you can create the right kinds of posts and advertisements to keep your company at the forefront of their minds.

2. You’ll build brand recognition

You can build brand recognition just by having a social media presence. By creating pages and connecting with potential leads, you are getting them familiar with your brand.

Social media sites enable you to do many things to build up your brand. You can post photos, content, and links to your site to help people get more familiar with your brand. When they see more information about your business, they become more familiar with your brand.

Brand recognition is important for creating customers. When a lead recognizes your brand, they feel comfortable making a purchase because they have a good understanding of your brand and your values.

3. You’ll obtain more qualified leads

When you are striving to obtain leads, you want ones that are most likely to convert. Social media helps you attract the right leads to your business.

These platforms enable you to target a specific type of user, which makes it easier for you to reach people in your target market. You can create advertisements and posts that will resonate with them. It is easy to target people in your market because social media platforms are designed to enable you to narrow in on your ideal customer.

You won’t waste time on people who won’t convert. You’ll save money that you can put towards getting even more qualified leads. Social media marketing is an efficient way for your Tampa business to reach more qualified leads.

4. You’ll build up your reputation

Social media gives you the opportunity to give people an authentic look at your business. Some of these social sites, such as Facebook, enable consumers to leave feedback about your business. This is a great opportunity to address any concerns customers have about your business.

Positive reviews will sway people to feel more comfortable about choosing your business. If people write negative reviews, it’s a chance for your business to address their concerns and try to fix the situation. When you take the time to address people who review your business, it says a lot about the character of your Tampa business.

Mistakes will happen. Not everyone will be satisfied with your business. The important part is to address those issues, because other customers will see that you value your customers and won’t see them as just another customer.

WebFX can help you create a social media plan that drives results

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It can be an overwhelming task to create an entire social media marketing campaign. You may not know where to begin, which platforms your target audience uses, or how to market posts that they will enjoy. WebFX can help.

We’re a full-service digital marketing company with years of experience creating social media marketing campaigns. Our team of social media experts are constantly up to date on trends and know how to maximize your social media campaign.

You will never see a cookie-cutter solution from our company. We take the time to get to know your business and personalize your social media marketing plan to fit your goals. Our social media packages include many standard features, but we customize them to fit your business.

We’ll help you figure out your target market and the best platforms to reach them. We create posts and advertisements that will resonate with your target market.

You can trust that our team will bring your results. Our talented team of social media experts will deliver a campaign you love.

We offer numerous packages to help your business get started with social media. If you don’t have any social media pages or you have pages but want to improve them, we have packages to suit your needs.

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Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.

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Ready to start using social media marketing for your Tampa business?

Whether your company is big or small, social media marketing can help bring more customers to your website, increase leads, and increase the overall number of conversions on your website.

Not to mention, with social media marketing, your Tampa business can reach more people in your target market.

Our team at WebFX can help you create your perfect social media plan. We have years of experience creating unique and successful social media marketing campaigns.

Contact us online to see how we can take your Tampa business to new heights!

We look forward to hearing from you!

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