SEO, or search engine optimization is key to ensuring that your D.C. company ranks at the top of search engine results pages. But why is that important, you may ask?
First off, search engine results pages, also referred to as SERPs, are where users are directed when they enter a search query in search engines like Google.
Results in the SERPs direct users to different pages on the Internet, based on their query. These results are ranked by Google’s algorithm in relation to how beneficial pages are to users, how enjoyable the user experience is, and more.
That means that in order for your D.C. company to rank at the top, you need to use SEO. If this sounds like a daunting task, don’t worry. WebFX can help!
If you’d like to speak with a specialist before reading on, feel free to call us at 888-601-5359.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
When you implement an SEO strategy on your website, you’ll see more website traffic due to your improved ranking in SERPs. More website traffic means that you’ll consistently send good signals to Google since users are visiting your site and finding your information beneficial.
More website traffic means more conversions!
The more traffic you have on your website, the more users will be looking at your products and services, and the more they’ll be enticed to buy.
When you strengthen your brand awareness, you open the door for more users to know about your business.
You’ll increase your brand awareness with SEO because you’ll find yourself at the top of SERPs where more users will visit your website.
Not only that, but word of mouth travels, and even if all users don’t click to your website, being in the top means more people will talk about your D.C. business as well.
Without content, Google has nothing to rank — so creating plenty of high quality, beneficial content is crucial to an SEO campaign.
A blog is a great way to ensure that your site has a consistent flow of new information for Google to rank. Not to mention, blog posts are easy to share in email newsletters, on social media, and more.
When you write content, you should be sure to target keywords that are important to your audience. You can use tools like ubersuggest.io to learn beneficial information about keywords that are important to your industry. This tool in particular provides information like search volume, cost per click, and the competition.
You should strive to create content based on long tail keywords, which are more specific than general keywords. They are easier to rank for since fewer people search for extremely detailed phrases.
An example of a long tail keyword would be something like “fancy seafood restaurant in D.C.”, or “kitten adoption centers in D.C.”.
User experience is something else that Google considers when ranking your pages, and is a part of a great SEO campaign.
It refers to how easy a user navigates your website, how engaged they are with your pages, and overall, how they feel about their experience on your website.
This is part of SEO because if a user spends a lot of time on your website, clicking around from page to page and finding what they need easily, it sends good signals to Google. This allows your page to rank higher in search results.
On the more technical side of things, making sure that your images have alt text and that your title tags are descriptive are two other key SEO strategies.
Since Google can’t look at an image and know exactly what it is and how it relates to your page, alt text is necessary to describe it to Google.
That way, Google can rank how beneficial and descriptive your page is based on what it knows about the images you provide.
Title tags are just as important because they help tell not only Google, but also readers what your page is going to be about.
This helps users decide what to click on in search results, so having an enticing title tag is extremely important.
WebFX has partnered with numerous local business in D.C. to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
Not only do we provide great SEO, but we’re a full-service digital marketing agency, which means we provide tons of other marketing strategies as well.
We don’t believe in cookie-cutter strategies, because every business is different. What works for a small bakery in a tiny town won’t work for an enterprise ecommerce business — and we know that.
That’s why when you work with us, you’re guaranteed a custom solution that will help you reach your marketing goals. Since we make your goals our goals, you have a partner in the process.
We’ve created the number one ROI tracking technology platform in the industry, MarketingCloudFX and we provide it free to all of our clients, and we have over 422 client testimonials to speak to our superior services.
Speaking of services, we also offer:
And that's just the start!
When it comes to email marketing, we offer drip campaigns, personalized emails, and more with our custom email platform MyEmailFX.
If you’re looking for a digital marketing partner for your D.C. company, WebFX is the perfect option. Whether you’re looking for a custom SEO campaign, or looking for a full website revamp, we can help.
Contact us online today for a free quote, or contact us at 888-601-5359.
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