York Saw and Knife

Driving Cutting-Edge Results with WebFX

The Results

138%

YoY organic
session increase

108%

YoY Google Ads
conversions

20%

decrease in
cost per conversion

About Client

One of the oldest active industrial blade manufacturers in the U.S., York Saw and Knife specializes in custom machine knives, sawmill, and woodworking blades.

Wanting to bring their online presence into the 21st century, York Saw and Knife turned to WebFX — and they haven't looked back since.

Just keep reading to learn more about the results we’ve driven for York Saw and Knife!

The challenge

When York Saw and Knife first came to us, they had two separate websites for different product lines.

Knowing they needed to streamline their online presence, York Saw and Knife sought help from the experts at WebFX.

Why did they choose us?

“WebFX has a reputation of superior service, knowledge, and understanding in the marketing industry. They were very quick to answer any and all of our questions in a very timely manner, in terms we could understand. The have always answered our questions with a smile and helped guide us through the process of creating a successful website,” they explained.

Cutting-edge solutions from WebFX

With insights from our web design and development team, we successfully merged the websites into a single, informative and well-laid-out website. This allows York Saw and Knife’s site visitors to view their product offerings in one place and easily contact them for more information.

After streamlining their site, we implemented ongoing search engine optimization (SEO) and pay-per-click advertising (PPC) plans to help York Saw and Knife increase online rankings and reach more customers. 

They noted, “WebFX looked into to where we were currently promoting our website and tweaked our SEO and PPC advertising to help us use our ad spend more effectively, efficiently, and with better results.”

In addition, our proactive email marketing and social media services allow York Saw and Knife to capture more information from more current and potential customers to better serve them.

Business Impact: More leads, conversions, and revenue

The results of our digital marketing services?

Since working with WebFX, York Saw and Knife:

  • Grew organic sessions by 138% YoY
  • Increased Google Ads conversions by 108% YoY
  • Lowered cost per conversion by nearly 20% YoY

They acknowledged, “We have been more prepared to make changes to our site as well as allocate our marketing budget more efficiently.”

In addition, MarketingCloudFX — our proprietary software for WebFX clients — has allowed York Saw and Knife to take a more proactive approach to interacting with customers on their site.

“With this tool, we have been able to track our audience and adjust our message to serve them better,” they said.

A trusted partnership

Speaking of their partnership with WebFX, York Saw and Knife said, “WebFX has helped us move our online presence into the 21st century. With their extensive knowledge and friendly demeanor, we have been able to reach a larger target audience of our diverse product offering across the U.S. and across the world.”

We pride ourselves on the results we drive for clients, and we look forward to helping York Saw and Knife earn even more leads and revenue.

Interested in learning more about how our comprehensive digital solutions can grow your business? Contact us online or give us a call at 888-601-5359 to learn more!

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