Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Addressable Geofencing Advertising Services
Our addressable geofencing services help your company launch hyper-targeted, addressed-based campaigns that drive in-store visits, phone calls, and most of all, sales.
What do our addressable geofencing advertising services include?
Our addressable geofencing services let your business take advantage of addressed-based geofencing without the hassle of developing a strategy, launching a set of geofences, and monitoring your campaign.
- Geofencing ad targeting
- Attribution
- Performance monitoring
- Cross-device targeting
- Bid management
- Landing page optimization
- And more!
Geofencing ad targeting
Geofencing ad targeting
WebFX addressable geofencing advertising services amplify the targeting of online advertising.
Our geofencing software uses property tax information and plat line maps, for example, which show the different subdivisions of a piece of land, to pull the latest data.
Attribution
Attribution
Our addressable geofencing services help your team track and credit the following to your campaigns:
- Web forms, like a quote request form
- Ecommerce-related actions, like a purchase
- Foot traffic, like a store visitFor your business, this kind of tracking is invaluable.
Performance monitoring
Performance monitoring
You can monitor the performance of your campaign with accuracy, as well as demonstrate the value of your addressable geofencing services to company decision-makers. Attribution from our geofencing software takes the guesswork out of advertising.
Cross-device targeting
Cross-device targeting
Our addressable geofencing services make it easy for your company to take advantage of cross-device targeting. You can target mobile, tablet, and desktop devices, which helps you reach users in varying stages of the buying funnel, from awareness to purchase.
Bid management
Bid management
Forget wasted ad spend. With WebFX’s PPC management services, bid management is built-in and includes:
- Monitoring for fraudulent activity
- Optimizing bids to maximize ROI
- Leveraging AI to meet monthly ad spends
With our proactive bid management, your team can spend less time monitoring ad accounts and more time on the projects that need your attention.
Landing page optimization
Landing page optimization
Optimize ad campaigns from beginning to end with WebFX’s pay-per-click advertising services, which include landing page optimization.
Besides access to our in-house conversion rate optimization (CRO) team, you’ll also have access to MarketingCloudFX’s pre-built templates for revenue-driving landing pages.
With MarketingCloudFX’s landing page library, our clients have captured 11% more leads from their landing pages.
And more!
And more!
Transparent Pricing for
Addressable Geofencing Advertising
CUSTOM GEOFENCING PLANS
Starting at
$1,000 / month
How we determine pricing
Your Advertising Budget
For budgets of less than $3,600, monthly management is a fixed rate. Budgets higher than that will typically be 15% of ad spend due to the higher level of care needed to maintain the account.
Size of Address List
Whether you already have an audience list, or need help curating a list based on location, demographic characteristics, interests and lifestyle- list size may affect monthly cost.
Conversion Zones Needed
If you’re looking to target specific zones, rather than individual addresses, then the number of zones that you’re looking to target may affect monthly cost.
INCLUDED IN ALL PLANS:
- Precise address targeting through plat line / property tax data
- Audience list upload ad/or curation based on location, demographics, or interests
- Click-through conversion tracking for lead forms or ecommerce transactions
- Brick and mortar (foot traffic) conversion tracking
- Display ad targeting across mobile and desktop devices
- Initial ad design (5 different ad sizes)
- Campaign alignment with traditional media campaigns
- Display ad targeting across 350+ ad exchanges, networks and publishers
- Address-level and zip-code level reporting
Your search for addressable geofencing advertising services ends here
When your company partners with WebFX, you:
Amplify your advertising ROI
For almost 85% of marketers, location-based advertising creates more effective ad campaigns. It also improves the customer experience, generates higher conversion rates, and lifts sales and store visits. Companies looking to grow their market share can’t afford to ignore addressable geofencing.
Save time
Our addressable geofencing services let your business take advantage of addressed-based geofencing without the hassle of developing a strategy, launching a set of geofences, and monitoring your campaign.
Reach and convert you audience with ease
Whether your organization operates in the business-to-business (B2B) or business-to-consumer (B2C) sector, addressable geofencing is a smart and effective strategy. You can target the location of businesses, as well as residential neighborhoods, to reach and convert your audience with ease.
Scale your geofencing campaign to your needs
Our addressable geofencing software can target up to one million addresses per campaign. If you don’t have a scalable solution, your team will have to bounce back and forth between providers and applications. It’s a hassle, and you don’t need it. With WebFX, you don’t even have to worry about this problem.
Pricing custom to you.
Starting at $600 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s addressable geofencing advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
How does addressable geofencing work?
Our addressable geofencing services follow a straightforward yet customized process.
- Overview
- MarketingCloudFX
- Addressable geofencing steps
- How to choose an addressable geofencing advertising services provider
Overview
Overview
As a client, you can expect the following experience:
- Meet your dedicated account manager
- Discuss your goals, business, and target market
- Review your account manager’s proposed strategy and creative assets
- Provide a list of addresses you want to target
- Receive monthly progress reports, strategy updates, and more
- Consult with your dedicated account manager about any questions, requests, or updates
Keep in mind that your business can access and view your campaign performance at any time.
MarketingCloudFX
MarketingCloudFX
With MarketingCloudFX, our proprietary marketing automation and return on investment (ROI) tracking software, you can check on your addressable geofencing campaign (as well as any other WebFX digital marketing services you use) from your desktop and even mobile device.
Addressable geofencing steps
Addressable geofencing steps
On the technical side, our addressable geofencing services follow these steps:
- Upload a list of addresses to target
- Match the addresses against plat line map data
- Scrub customer data for security and to protect user privacy and company data
- Create geofences around matched addresses
- Target users within each geofence
- Set cross-device targeting, if applicable
- Develop creative deliverables, like copy and banner ads
- Launch your addressable geofencing services campaign
How to choose an addressable geofencing advertising services provider
How to choose an addressable geofencing advertising services provider
If your company does decide to invest in addressable geofencing services, choose an agency that will value and protect your company’s data by scrubbing it.
Hiring an agency based on their prices alone may save your business money upfront but can cause unrepairable damage. These kinds of organizations can jeopardize not only your customer data but also your brand’s reputation by not scrubbing and protecting your data.
That’s why choosing a geofencing company that scrubs user data, like WebFX, is critical.
FAQs about addressable geofencing services
Are you looking for more information about addressable geofencing services? Browse our FAQ:
What is addressable geofencing?
Addressable geofencing is a location-based paid advertising strategy. It targets users using address and plat line data. Companies can use addressable geofencing as a standalone strategy or in support of other paid advertising methods, like PPC or direct mail.
How many addresses can you target with addressable geofencing?
The number of addresses you can target with geofencing solutions depends on the software.
Our addressable geofencing services can target up to one million addresses per campaign.
As an example, you could have Campaign A with one million addresses, Campaign B with 500,000 addresses, and Campaign C with 10,000 addresses or any other number combination equal to or less than one million.
How well does geofencing work?
Geofencing works as well as the strategy developed for it.
The success of your geofences depends on several factors, including your fencing size, advertising offer, audience size, and more. For the best results with geofencing, take time developing, testing, and monitoring your strategy and ad creatives.
What are some ways businesses can use addressable geofencing?
You can use addressable geofencing in dozens of ways. For perspective, here are a few examples:
- Veterinarian
A veterinary clinic can use addressable geofencing to reach new or existing clients.
The made-up clinic, Fido’s Vet, for example, may reference a client list to advertise a promotion for wellness check-ups or vaccinations. This ad can bring returning customers (and their pets) to the clinic and generate revenue for the center.
- Banks
A financial institution can also use addressable geofencing to build and retain its customer base.
The fictional bank, Vault, for instance, may use a direct mail list to promote its interest rates for auto or home loans. Or, it may advertise its upcoming promotion for opening a new checking account if it wants to attract new clients.
- Utility Provider
A utility provider, whether for cable, power, or Internet, can also use addressable geofencing.
The made-up power provider, Got Power, for example, may use a list of targeting addresses to capture a competitor’s customers. Their ad may promote their lower rates, for example, or stellar customer service.
If you’re not sure whether addressable geofencing could benefit your business, you can always talk to our team. We’re here to help your company earn more revenue. You won’t find us recommending services that won’t work for our clients.
Just contact us online or call us at 888-256-9448 to chat with our experienced strategists.
How much does addressable geofencing cost?
Costs for addressable geofencing vary but include your ad spend and management.
If you’re looking to outsource and invest in addressable geofencing services, monthly rates range from $600 to more than $1500 with recommended ad spends of $2500 to $10,000 or more per month. In some cases, you may also have a one-time setup fee of $3500 to $5000.
For our addressable geofencing service pricing, view our pricing table.
WebFX Addressable Geofencing Advertising Service Pricing
Get the latest details on our addressable geofencing service plans below.
| Features | Aggressive | Market Leader |
|---|---|---|
| Monthly Budget Paid to Ad Networks | $1,000 – $3,600 | $3,600+ |
| Web Form Conversion Tracking | ||
| eCommerce Conversion Tracking | ||
| Brick and Mortar (Foot Traffic) Conversion Tracking | ||
| Location-Based Conversion Zones Based on Existing Customer List | ||
| Plat Line/Property Tax data used for precise address targeting | ||
| Ads displayed through In-App Mobile Advertising | ||
| Ads displayed through mobile programmatic display networks | ||
| Bulk Upload of Direct Mail Lists | 5,000-20,000 addresses | 20,000+ addresses |
| Bulk Upload of current customer shipping/mailing addresses from CRM | 5,000-20,000 addresses | 20,000+ addresses |
| Address list curation based on location, demographic characteristics, interests and lifestyle | 5,000-20,000 addresses | 20,000+ addresses |
| Bulk Upload of prospective customer shipping/mailing addresses | 5,000-20,000 addresses | 20,000+ addresses |
| Flight matching to traditional media campaigns to improve impression share | ||
| Personalized dynamic creative based on address-level intelligence | ||
| Scrubbing of customer data after address matching for security | ||
| Initial Banner Ads Created (300×250, 728×90, 160×600, 300×50, 320×50) | 3 edits | 3 edits |
| Targets all mobile devices within target address | ||
| Targeting of Desktop, Tablet audiences after initial profile match | ||
| Campaign Locations Setup | ||
| 350+ Ad Exchanges, Networks and Publishers | ||
| Fences as small as single target address | ||
| Audience Database Updated Daily | ||
| Recency Targeting Up to 30 Days | ||
| Conversion Zones Created | Up to 15 | Up to 50 |
| Address-level and Zip-code level reporting | ||
| One-Time Setup Fee (First Month) | $2,000 | $3,000 |
| Progressive Monthly Management (Ongoing) Minimum 6 month campaign required | $650/month | 15% of ad spend (min. $650/mo.) |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
