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Explore Addressable Geofencing Advertising Plans

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Aggressive Plan

$550 / month

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    $1,000 – $3,600 monthly ad spend
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    Up to 15 conversion zones
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    Web form, ecommerce, and foot traffic conversion traffic
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    Desktop, tablet, and mobile audience targeting
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Market Leader Plan

15% of ad spend / month

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    $3,600 or more monthly ad spend
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    Up to 50 conversion zones
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    Quarterly banner ads
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    Single target address fences

SEE FULL DELIVERABLES

Your search for addressable geofencing advertising services ends here

When your company partners with WebFX, you:

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Amplify your advertising ROI

For almost 85% of marketers, location-based advertising creates more effective ad campaigns. It also improves the customer experience, generates higher conversion rates, and lifts sales and store visits. Companies looking to grow their market share can’t afford to ignore addressable geofencing.

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Save time

Our addressable geofencing services let your business take advantage of addressed-based geofencing without the hassle of developing a strategy, launching a set of geofences, and monitoring your campaign.

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Reach and convert you audience with ease

Whether your organization operates in the business-to-business (B2B) or business-to-consumer (B2C) sector, addressable geofencing is a smart and effective strategy. You can target the location of businesses, as well as residential neighborhoods, to reach and convert your audience with ease.

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Scale your geofencing campaign to your needs

Our addressable geofencing software can target up to one million addresses per campaign. If you don’t have a scalable solution, your team will have to bounce back and forth between providers and applications. It’s a hassle, and you don’t need it. With WebFX, you don’t even have to worry about this problem.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s addressable geofencing advertising services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

How does addressable geofencing work?

Our addressable geofencing services follow a straightforward yet customized process.

research icon with magnifying glass. Overview

research icon with magnifying glass. Overview

As a client, you can expect the following experience:

  1. Meet your dedicated account manager
  2. Discuss your goals, business, and target market
  3. Review your account manager’s proposed strategy and creative assets
  4. Provide a list of addresses you want to target
  5. Receive monthly progress reports, strategy updates, and more
  6. Consult with your dedicated account manager about any questions, requests, or updates

Keep in mind that your business can access and view your campaign performance at any time.

cloud icon. MarketingCloudFX

cloud icon. MarketingCloudFX

With MarketingCloudFX, our proprietary marketing automation and return on investment (ROI) tracking software, you can check on your addressable geofencing campaign (as well as any other WebFX digital marketing services you use) from your desktop and even mobile device.

 

marketingcloudfx example

All in one icon with four dots with lines from each connecting them in the center. Addressable geofencing steps

All in one icon with four dots with lines from each connecting them in the center. Addressable geofencing steps

On the technical side, our addressable geofencing services follow these steps:

  1. Upload a list of addresses to target
  2. Match the addresses against plat line map data
  3. Scrub customer data for security and to protect user privacy and company data
  4. Create geofences around matched addresses
  5. Target users within each geofence
  6. Set cross-device targeting, if applicable
  7. Develop creative deliverables, like copy and banner ads
  8. Launch your addressable geofencing services campaign

Award Icon How to choose an addressable geofencing advertising services provider

Award Icon How to choose an addressable geofencing advertising services provider

If your company does decide to invest in addressable geofencing services, choose an agency that will value and protect your company’s data by scrubbing it.

Hiring an agency based on their prices alone may save your business money upfront but can cause unrepairable damage. These kinds of organizations can jeopardize not only your customer data but also your brand’s reputation by not scrubbing and protecting your data.

That’s why choosing a geofencing company that scrubs user data, like WebFX, is critical.

FAQs about addressable geofencing services

Are you looking for more information about addressable geofencing services? Browse our FAQ:

What is addressable geofencing?

Addressable geofencing is a location-based paid advertising strategy. It targets users using address and plat line data. Companies can use addressable geofencing as a standalone strategy or in support of other paid advertising methods, like PPC or direct mail.

How many addresses can you target with addressable geofencing?

The number of addresses you can target with geofencing solutions depends on the software.

Our addressable geofencing services can target up to one million addresses per campaign.

As an example, you could have Campaign A with one million addresses, Campaign B with 500,000 addresses, and Campaign C with 10,000 addresses or any other number combination equal to or less than one million.

How well does geofencing work?

Geofencing works as well as the strategy developed for it.

The success of your geofences depends on several factors, including your fencing size, advertising offer, audience size, and more. For the best results with geofencing, take time developing, testing, and monitoring your strategy and ad creatives.

What are some ways businesses can use addressable geofencing?

You can use addressable geofencing in dozens of ways. For perspective, here are a few examples:

  • Veterinarian

A veterinary clinic can use addressable geofencing to reach new or existing clients.

The made-up clinic, Fido’s Vet, for example, may reference a client list to advertise a promotion for wellness check-ups or vaccinations. This ad can bring returning customers (and their pets) to the clinic and generate revenue for the center.

  • Banks

A financial institution can also use addressable geofencing to build and retain its customer base.

The fictional bank, Vault, for instance, may use a direct mail list to promote its interest rates for auto or home loans. Or, it may advertise its upcoming promotion for opening a new checking account if it wants to attract new clients.

  • Utility Provider

A utility provider, whether for cable, power, or Internet, can also use addressable geofencing.

The made-up power provider, Got Power, for example, may use a list of targeting addresses to capture a competitor’s customers. Their ad may promote their lower rates, for example, or stellar customer service.

If you’re not sure whether addressable geofencing could benefit your business, you can always talk to our team. We’re here to help your company earn more revenue. You won’t find us recommending services that won’t work for our clients.

Just contact us online or call us at 888-256-9448 to chat with our experienced strategists.

How much does addressable geofencing cost?

Costs for addressable geofencing vary but include your ad spend and management.

If you’re looking to outsource and invest in addressable geofencing services, monthly rates range from $600 to more than $1500 with recommended ad spends of $2500 to $10,000 or more per month. In some cases, you may also have a one-time setup fee of $3500 to $5000.

For our addressable geofencing service pricing, view our pricing table.

WebFX Addressable Geofencing Advertising Service Pricing

Get the latest details on our addressable geofencing service plans below.

FeaturesAggressive Market Leader
Monthly Budget Paid to Ad Networks$1,000 – $3,600 $3,600+
Web Form Conversion Tracking
eCommerce Conversion Tracking
Brick and Mortar (Foot Traffic) Conversion Tracking
Location-Based Conversion Zones Based on Existing Customer List
Plat Line/Property Tax data used for precise address targeting
Ads displayed through In-App Mobile Advertising
Ads displayed through mobile programmatic display networks
Bulk Upload of Direct Mail Lists5,000-20,000 addresses 20,000+ addresses
Bulk Upload of current customer shipping/mailing addresses from CRM5,000-20,000 addresses 20,000+ addresses
Address list curation based on location, demographic characteristics, interests and lifestyle5,000-20,000 addresses 20,000+ addresses
Bulk Upload of prospective customer shipping/mailing addresses5,000-20,000 addresses 20,000+ addresses
Flight matching to traditional media campaigns to improve impression share
Personalized dynamic creative based on address-level intelligence
Scrubbing of customer data after address matching for security
Initial Banner Ads Created (300×250, 728×90, 160×600, 300×50, 320×50)3 edits 3 edits
Targets all mobile devices within target address
Targeting of Desktop, Tablet audiences after initial profile match
Campaign Locations Setup
350+ Ad Exchanges, Networks and Publishers
Fences as small as single target address
Audience Database Updated Daily
Recency Targeting Up to 30 Days
Conversion Zones CreatedUp to 15 Up to 50
Address-level and Zip-code level reporting
One-Time Setup Fee (First Month)$2,000 $3,000
Progressive Monthly Management (Ongoing) Minimum 6 month campaign required$550/month 15% of ad spend (min. $550/mo.)
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED

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