Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Data-Fueled Adtech Services
Get everything you need to implement highly-targeted advertising campaigns that reach more members of your target audience and entice them to convert into loyal customers with WebFX’s data-powered adtech services. Confidently launch data-driven campaigns, implement optimized strategies, and craft custom ad designs with award-winning adtech software and advertising specialists behind over $6 billion in client revenue.
What do our adtech services include?
Learn more about what our customizable adtech services include and how they’ve driven more than $10 billion in revenue for our clients:
- A team of over 500 digital advertising and marketing experts
- Our in-house adtech software — AdTechFX
- A dedicated account team
- CRM pipeline retargeting
- Account-based retargeting
- And more!
A team of over 500 digital advertising and marketing experts
A team of over 500 digital advertising and marketing experts
When you invest in our adtech packages, you’ll gain the support of over 500 award-winning digital advertising and marketing specialists.
Our team has managed more than 650 ad campaigns and created over 355,000 unique ads for clients.
Confidently launch targeted ad campaigns designed to drive a higher ROI with a team with more than 28 years of experience crafting revenue-driving digital advertisements.
Our in-house adtech software — AdTechFX
Our in-house adtech software — AdTechFX
AdTechFX is our in-house advertising technology software.
Powered by over 1+ billion data points from our revenue acceleration platform, MarketingCloudFX, AdTechFX takes data-fueled ad campaigns to a whole new level.
Our resident programmatic advertising expert, Karley, has more intel on the benefits of AdTechFX:
Expert insights from
“The most powerful campaigns in AdTechFX are ones powered by IntegrationsFX within MarketingCloudFX. It pulls in your pipeline data and information to connect the dots to your leads and contacts in MarketingCloudFX.
This creates super-charged campaigns based on your first-party data because we’re not only able to segment by things like forms and site activity, we’re able to segment down to the specific stage your contacts are in.”
Our marketing proprietary platform, MarketingCloudFX, enables you to collect and store valuable data from your audience, including interests, demographics, behaviors, interactions, and much more, to gain deep insights into your target audience.
Then, AdTechFX uses those data points and insights to allow you to craft highly-targeted and personalized ads.
The result? You’ll send relevant ads tailored to your audience’s interests at critical points in their buying journey.
Plus, you’ll be able to display your ads to people who previously showed an interest in your brand by visiting your website. AdTechFX will also enable you to gather and leverage even more data from the people who interact with your ads, so you can reach more members of your target audience.
And because AdTechFX and MarketingCloudFX allow you to collect and leverage first-party audience data, you’ll have the perfect solution to the third-party cookie phase out when it’s finally complete.
A dedicated account team
A dedicated account team
When you invest in our adtech solutions, you’ll also receive your very own dedicated account team.
Your account manager will know all your campaigns inside and out for paid advertising. Have any questions about your campaigns and strategies? Wondering what your campaign’s current results are? Want to learn how you best optimize your advertising strategies moving forward to help your business grow?
Just ask your account manager team!
CRM pipeline retargeting
CRM pipeline retargeting
Our adtech solutions will also enable you to take advantage of CRM pipeline retargeting strategies.
With CRM pipeline retargeting, you can target the leads currently in your CRM sales pipeline. That means you show relevant ads to users who are already interested in your products or services, keeping your brand at the forefront of their minds and encouraging them to take the next step and convert into loyal customers.
Karley, our programmatic advertising expert, has the inside-scoop on our software’s CRM pipeline retargeting capabilities:
Expert insights from
“You can think of AdTechFX CRM Pipeline Retargeting as a virtual sales assistant for your sales team. There are only so many calls and emails your sales team can have with leads in your pipeline.
AdTechFX CRM Pipeline Retargeting fills in those gaps. It maximizes the effort you’re putting in to drive those quality leads in the first place from efforts like PPC advertising, search engine optimization, social media advertising, and more. It’s like the icing on top of your digital marketing cake!”
Account-based retargeting
Account-based retargeting
Are you a business-to-business (B2B) company that needs to target specific companies and industries rather than individual users? Our advertising technology services can help you with that.
With our team and adtech software, you can target the IP addresses of companies that previously visited your website.
As a result, you can re-engage companies already interested in your brand, enticing them to come back to your website and convert.
Explore our Adtech services and pricing
Our adtech software, AdTechFX, is included as an add-on service with our PPC and social media advertising services (pro plan or higher).
PPC Advertising Services Pro or Enterprise
Starting at 15% of ad spend / month
Or $975 per month, whichever is higher
-
$5,000 – $30,000 monthly ad spend (paid to networks)
-
10,000 keywords
-
AdTechFX: Third-party audience targeting, CRM pipeline retargeting, account-based retargeting
Social Media Advertising Pro or Enterprise
Starting at 15% of ad spend / month
Standard consultation and reporting plan
-
Up to 3 networks included
-
Up to 10 advertising campaigns
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AdTechFX: Third-party audience targeting, CRM pipeline retargeting, account-based retargeting
Your search for adtech services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at 15% of ad spend per month.
Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Adtech services that leverage the power of data to reach and convert your audience
Access data-fueled services
Access data-fueled services
Our adtech packages come equipped with our industry-leading advertising technology software, AdTechFX.
With our data-fueled services, you can:
- Send retargeting ads to leads in your customer relationship management (CRM) platform
- Target the IP addresses of companies that previously visited your website
- Collect and leverage valuable first-party data from your audience
- Launch data-driven programmatic advertising campaigns
- Track and measure the results of your ad campaigns
- Implement data-driven ad optimizations
- And much more
Work with an experienced team
Work with an experienced team
Our award-winning digital advertising specialists have over 3 million combined hours of advertising experience. Our team will help you maximize your revenue with our software, optimize your strategies, launch and manage your campaigns, and everything in between, with little to no effort on your part!
FAQs about adtech services
Do you have additional questions about adtech services? Browse our FAQ!
What is adtech?
Adtech is short for advertising technology. It refers to software and tools you can use to implement, manage, and track digital advertising campaigns.
Why use advertising technology in your marketing strategy?
Advertising technology can help you eliminate time-consuming processes, use audience data to launch targeted campaigns, track the results of your ads, and more.