Are you looking to ramp up your inbound marketing plan for 2020?
If so, it’s time to look at 2020 inbound marketing strategies that will help you drive more traffic and leads for your business. With the right approach, your company can develop a stronger online presence that leads to better results.
Keep reading to learn about the top five inbound marketing strategies for 2020 and sign up for Revenue Weekly to learn the latest tips and tricks about inbound marketing!
1. Spend time building your local search engine optimization (SEO) strategy
Local SEO is one of the most essential 2020 inbound marketing strategies for companies looking to drive leads. This strategy involves building your local presence to attract more traffic and clients to your business.
Let’s look at a few ways you can optimize for local SEO.
Claim your Google My Business listing
The first step to optimizing your local SEO presence is claiming your Google My Business listing. When users search for a local business, it generates a box at the top of the search results, known as the local SEO 3-pack. Each listing within this 3-pack is a Google My Business listing.
You can claim your local listing by going on Google’s site.
Once you claim your listing, you’ll fill out all the information. You’ll want to provide your:
- Business name
- Phone number
- Hours of operation
- Summary about what you offer
Aside from this information, you’ll also want to add photos to give people a preview of your business.
By claiming your local listing, you’ll help more people find you when they search for local companies near them.
Integrate local keywords
Local keywords are critical for ranking in local searches. If you want people to find your business in the local search results, you need to optimize for local keywords.
Typically, you’ll want to focus on long-tail keywords. These keywords contain three or more words, like “Flower shop in Los Angeles, CA.” These local keywords help people find your business when looking for a company that fits their needs in a specific area.
By integrating local keywords into your website and content, you’ll help your site appear in more local searches so you can drive more credible traffic for your business.
Verify your name, address and phone number on all platforms
As a local business, you want to ensure that your information is accurate on all platforms. Whether it’s online directories or your website, you want to verify that your information is correct.
Verify your name, address, and phone number (NAP) information. Your NAP should be the same format across all platforms. For example, if your restaurant is “Victoria’s Diner,” make sure there aren’t any listings that say “Vikki’s Diner” or something similar.
You’ll also want to check that your hours of operation are correct. Even though it’s not a part of NAP, it’s still essential to ensure that you’re giving customers accurate information about your business hours.
2. Create high-quality and informative content
Content plays a critical role in helping your business grow online, and in 2020, it’s no different. This tactic is one of the most essential 2020 inbound marketing strategies for companies looking to improve their online presence and expand their reach.
It’s not just about creating any content, either.
This top digital marketing trend for 2020 focuses on high-quality and informative content.
Many companies make the marketing mistake of producing content just to make it. The reality, however, is that users don’t want half-hearted content that doesn’t deliver the information they need. Users want in-depth and informative content that educates them and helps answer their questions.
It’s better to have two quality pieces of content than 20 half-researched pieces of content.
To create informative content, do your research. If you have a topic in mind, look in the search results to see what your competitors write or use a tool like FAQFox. What issues do they cover, and how do they format their article?
You can also look at the “People also ask” section for that topic. This section will give you ideas for the type of questions people ask on the subject, which will help you frame your article. For example, someone researching wedding bouquets may have questions about which flowers to use.
By doing your research, you’ll create more informational pieces of content that give your audience the answers they need. It will help you drive more traffic to your page and keep leads engaged on your page longer.
3. Update old content
One of the most important digital marketing trends for 2020 is updating old content. Many companies forget about their content after they publish it. If you want to get the most out of your content marketing, you need to update old content.
When you create content, you’ll often write about topics that are still relevant year after year. The issue arises when you don’t update those topics with the latest information. Your content can quickly become less appealing to searchers if you don’t have the most up-to-date information.
For example, let’s say a few years ago, you wrote a piece about posting content on Twitter and how to make successful tweets with only 140 characters. Then, a year later, Twitter changes its character limit to 280.
If you didn’t update that piece of content, anyone who finds it today would see the outdated information about the 140-character limit. Even though some of your information may still be relevant, it’s not entirely up to date.
By updating your content, you deliver the latest information to your audience. Since it’s now relevant, more people will spend time engaging with it, which will lead to an increase in traffic on your page.
If you want to make the most of content marketing, follow this digital marketing trend for 2020 to maximize your content marketing strategy.
4. Personalize your marketing
Personalization is one of the most essential 2020 inbound marketing strategies. With so many companies vying for people’s attention, they don’t have time to read through irrelevant information. Your audience only wants to see the information that’s relevant to them and their interests.
With personalization, you can deliver relevant information to your audience.
You can personalize email campaigns, content, and more.
Personalization needs to go beyond customizing emails with the receiver’s name. People want information relevant to their interests. If you’re going to drive success in 2020, you need to personalize your inbound marketing strategies based on your audiences’ interests relative to your business.
Let’s say you own a flower shop. Why do people come to you for flowers?
You can name numerous reasons, from weddings to funerals.
Now, you wouldn’t advertise funeral flowers to someone interested in your wedding flowers. You would want to send them tailored emails and content that revolves around wedding flower arrangements. This type of personalization gets your audience interested because it’s relevant to what they want or need.
By integrating personalization into your marketing plan, you’ll drive better results with your campaigns.
5. Optimize for voice search
An up-and-coming 2020 inbound marketing strategy is voice search optimization. As more people put voice search devices in their home, this tactic grows increasingly important. If people conduct voice searches on Google Home, Amazon Echo, or Siri, you want to be able to connect with them.
With more than one billion voice searches happening each month, you don’t want to miss the opportunity to engage with interested leads.
You can optimize for voice searches by adapting to natural language. When you optimize for natural language, you adapt to the way people speak when they conduct queries.
The way people verbally search differs from the searches they type.
For example, let’s say someone wants to learn about trimming flowers.
In a typed query, a user may search “how to trim flowers,” or “how to prune plants.”
Verbally, someone may ask, “how do I trim my flowers?” or “how do you prune flowers?”
As you can see, verbal searchers are more likely to phrase queries as questions, while typed queries are generally phrases. So, when you adapt for voice searches, you want to adjust for queries people may pose.
Additionally, you’ll want to account for slang and regional dialect. In some places, if you order a sandwich from Subway, they will call it a sub. In other areas, people call it a hoagie or grinder.
You must use the words and phrases your audience uses so that you can appear in these verbal searches.
By optimizing for voice search, you’ll stay on top of the top digital marketing trends for 2020 and set your campaign on a path to success.
Put these 2020 inbound marketing strategies to work
With a robust inbound marketing strategy, you’ll reach more qualified traffic and drive more leads for your business. By incorporating these 2020 inbound marketing strategies into your plan, you’ll see better results with your marketing efforts.
At WebFX, we have over 20 years of experience in managing inbound marketing campaigns. We’ll help you implement the top digital marketing trends of 2020 into your strategy so you can maximize your results in the new year.
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