30+ Shopify Statistics for Your Business to Know in 2024

Even if you’re not familiar with Shopify, you’ve probably at least heard the name somewhere before. It’s one of the biggest website-building tools available, and it’s particularly useful for building ecommerce websites and online stores.

If you want to create an online store for your website, Shopify might be the platform for you. But naturally, you’re not going to go right out and get it without spending some time learning about it. That’s why we’re here.

Below, we’ll go over a list of helpful Shopify statistics to help you learn about the platform. Here’s an overview of statistic areas: 

• General stats about Shopify
• Stats about Shopify stores
• Stats about Shopify conversions
• Stats about Shopify themes

Just keep reading to learn more! Then subscribe to Revenue Weekly — our email newsletter — to get more helpful digital marketing info delivered right to your inbox!

** Last updated August 7th, 2024.

General stats about Shopify

This first batch of Shopify statistics focuses on some basic information about Shopify as a platform.

1. There are over 4 million live ecommerce websites built and powered with Shopify.

2. On average, Shopify has 2.1 million active users per day.

3. There are nearly 50,000 Shopify Plus stores currently live on the platform.

4. Shopify has nearly 11 percent of the total ecommerce market share.

5. Shopify had a total of 675 million buyers in 2023.

6. $886+ billion in ecommerce sales is how much Shopify has processed since its launch in 2006.

7. 8,300 employees and contractors work at Shopify.

8. Shopify has contributed to $444 billion in global economic activity.

Stats about Shopify stores

Here is some more in-depth information about the stores that exist on Shopify’s platform:

9. Over a million businesses use Shopify for their ecommerce site needs.

10. 2,658,912 (58%) of Shopify stores are registered in the United States.

11. 207,941 shops are registered int he United Kingdom.

12. 149,682 shops are registered in Australia.

13. 50,556 live websites use Shopify Plus, a dedicated plan for enterprise customers starting at $2,500 per month.

14. Fashion merchants are the leading users of Shopify services, with over 500,000 apparel online stores established on Shopify’s ecommerce platforms.

15. Home and Garden (221,000+), Beauty and Fitness (186,000+), and Food and Drink (116,000+) are the three following categories.

16. Tesla, Sephora, and Nestlé are the top three biggest companies that use Shopify.

17. 81% of Shopify companies have plans to increase product prices due to inflation.

Stats about Shopify conversions

Now that we’ve looked at the basic statistics about Shopify, let’s take a look at some that focus on the conversions that happen in Shopify stores. Check out these Shopify sales statistics: 

18. Shopify’s gross merchandise volume (GMV) has increased by 19.65% over the past year.

19. The top 20% of Shopify stores have an average conversion rate of 3.3%.

20. Shopify stores have an average checkout completion rate of 46.3% on desktop devices.

21. Shopify brought in $1.84 billion in subscription revenue in 2023.

22. Email marketing has a 4.3% conversion rate for Shopify stores.

23. Search marketing has a 3.0% conversion rate for Shopify stores

24. Direct marketing has a 2.9% conversion rate for Shopify stores.

25. Social media has a 1.8% conversion rate for Shopify stores.

Stats about Shopify themes

The following stats speak to other Shopify offerings and results.

26. Shopify offers more than 100 free and paid themes.

27. 25.2% of Shopify stores use the dawn theme, which is the most popular theme.

28. 7.5% of Shopify stores use the debut theme, which is the second most popular theme.

29. 4.3% of Shopify stores use the refresh theme, which is the third most popular theme.

30. There are over 13,000 apps available in the Shopify app store.

Market your Shopify store with help from the pros

Now that you know all these statistics about Shopify, you may be looking to get Shopify for your own business. But just because you have the right tools doesn’t mean you automatically know how to use them effectively. That’s why you can benefit from partnering with a web design agency like WebFX.

With over 28 years of experience, we know what it takes to build a top-tier ecommerce site, and with our Shopify ecommerce development services, we can do exactly that for your company. We’ll handle all the work for you, but we’ll still let you call all the shots on how your site is put together.

To get started with us, just call 888-601-5359 or contact us online today!