Abby FieldsBranded Content Specialist
- July 25, 2022
- 6 minute read
- Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
If you’ve heard of programmatic advertising before, you’ve likely wondered if it’s worth investing in for your business. So, if you’re asking yourself, “why is programmatic advertising important,” you’ve come to the right place.
We’ve compiled this list of seven amazing benefits of programmatic advertising to explore how it can help expand your reach and drive sales.
So keep reading to view our list of incredible programmatic advertising advantages!
What is programmatic advertising?
Before we dive into the advantages of programmatic advertising, let’s discuss what it means.
Programmatic advertising uses artificial intelligence (AI) and real-time bidding to automate and streamline the ad buying process. With programmatic advertising, you promote your brand with ads on multiple platforms.
7 amazing benefits of programmatic advertising
So, why use programmatic advertising? This advertising strategy can help you drive more revenue and grow your business in several ways.
Check out seven incredible benefits of programmatic advertising below:
- Advanced audience targeting capabilities
- Increased audience reach
- Automated advertising tasks
- Flexible budget options
- Measurable campaign results in real-time
- More effective advertising campaigns
- Improved return on investment (ROI)
1. Advanced audience targeting capabilities
If you’re searching for an answer to the question, “why is programmatic advertising important,” we’ve got you covered.
Programmatic advertising enables you to use powerful audience targeting features to ensure your ads reach your ideal customers and clients.
For example, you can create ads that target users based on their:
- Purchase history
- Job title
- Company name
- And more
When creating your ad campaign, you’ll select the features you want to target. And your programmatic platform will take care of sending your ads to the people most likely to convert into customers and clients for you.
2. Increased audience reach
Next on our list of programmatic advertising benefits is that it can expand your online presence. If you want to grow your business, you must continuously reach new potential clients and customers.
Programmatic advertising enables you to promote your brand on multiple platforms simultaneously with little effort on your part. That means your ads can potentially reach millions of active users on the Internet at any time.
As a result, you can boost your online visibility, helping more consumers recognize your brand when they search for your products or services online.
3. Automated advertising tasks
Are you still searching for advantages of programmatic advertising? Then this benefit is one you won’t want to ignore.
Programmatic advertising enables you to streamline and automate your advertising processes. For example, your programmatic platform can take care of automatically placing bids on ad space and keywords for you.
It can also automatically track the results of your campaign, so you don’t have to spend hours manually entering data to track your ad’s success.
By automating your advertising tasks, you’ll save yourself and your team tons of valuable time and resources, which you can use to focus on your other business tasks.
4. Flexible budget options
Next on our list of programmatic advertising advantages is that it provides you with flexible budget options.
Programmatic platforms allow you to set your maximum budget. That means your ads will never cost more than the budget you set.
As a result, almost any business can use programmatic advertising to create ads that promote their products or services to their target audience.
5. Measurable campaign results in real-time
One of the biggest programmatic advertising benefits is that it enables you to measure the results of your ad campaigns in real-time.
With a programmatic advertising strategy, you can start tracking your campaign results almost immediately.
For example, you can view your ad’s total number of:
You can also view which platforms and sites your ads are on, which types of audiences view and interact with your ads, and your return on ad spend (ROAS).
6. More effective advertising campaigns
Are you still looking for powerful benefits of programmatic advertising? Another great benefit of this strategy is the ability to help you implement more effective advertising campaigns.
You need to implement effective ads that drive conversions and sales to reach your business goals.
Because programmatic campaigns allow you to measure your ad results in real-time, you can easily view which tactics drive the most revenue for your business.
Based on this information, you can optimize your strategy and focus on the techniques and ad types that drive the best results for your business.
7. Improved return on investment (ROI)
Last on our list of programmatic advertising benefits is that it can help you earn a higher ROI. When you invest in digital ads, you want to ensure they’ll drive conversions and sales for your business.
With programmatic advertising, you continuously improve your ads to drive more revenue for your business. For example, you can test different types of ads, ad copy, advertising platforms, and more to see what engages your audience.
As a result, you can focus your resources on the strategies that drive the best results for your business instead of the ones that don’t, earning you a higher ROI.
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Make these benefits of programmatic advertising a reality with WebFX
Now that you know the answer to the question “why use programmatic advertising,” it’s time to turn these benefits into a reality for your company.
With our do-it-for-me programmatic advertising services, our team will take care of creating, implementing, and managing a personalized programmatic advertising strategy for your business.
And rest assured, our team has a track record of driving incredible results. In the past five years alone, we’ve helped businesses like yours drive over $3 billion in revenue. And we can help your company achieve your business goals too!
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
- What is Programmatic Advertising?
- 7 Amazing Benefits of Programmatic Advertising
- 1. Advanced Audience Targeting Capabilities
- 2. Increased Audience Reach
- 3. Automated Advertising Tasks
- 4. Flexible Budget Options
- 5. Measurable Campaign Results in Real-time
- 6. More Effective Advertising Campaigns
- 7. Improved Return on Investment (ROI)
- Make These Benefits of Programmatic Advertising a Reality with WebFX