A top ecommerce SEO agency can help you increase site traffic, conversions, and ROI. But how do you find the ecommerce SEO agency that's right for your business and goals? On this page, we’ll cover five tips for choosing an ecommerce agency and what the right agency can do for you.
As an ecommerce business, it’s essential to invest in digital marketing to help more interested consumers find your products. Ecommerce search engine optimization (SEO) is a great way to reach valuable leads, but it can be a big project for your business.
An ecommerce SEO agency can help you manage your online presence so you can focus on what you do best — running your business.
So, how do you choose the right ecommerce SEO agency for your business?
On this page, we’ll discuss ecommerce SEO and five tips for choosing the right agency for your business. If you want to learn more about how ecommerce SEO will help your business, call us today at 888-601-5359 to speak with a strategist.
Let’s get started!
What is ecommerce SEO?
SEO is the process of optimizing your website to rank higher in online searches related to your business. When your site ranks higher in search results, more people can find and contact you — and you’ll earn more valuable leads and revenue.
SEO operates on keywords. When your audience searches for ecommerce businesses, they use specific keywords to generate what they want. Your audience will typically search for a specific product and click on the result that fits their query best.
You’ll need to conduct keyword research to find keywords that will reach valuable leads. For ecommerce businesses, keyword research is a little different than companies that provide services.
Customers who search for services typically search using keywords that are information based. They want to find information about a service or learn about topics surrounding that service. With ecommerce, your audience is seeking out products.
So, how do you find the right keywords for your ecommerce business?
There are numerous ways you can go about looking for keywords. The first way is to type a basic keyword related to your product into Google’s search bar. Once you search the term, scroll down to the section with related searches.
This list of related searches will give you some ideas for keywords for your campaign. It can help you expand on your keywords and see what other people are searching in relation to your keyword.
Another great option is to type your keywords in Amazon. Even though Amazon is a competitor, it’s still a great place to get valuable keywords for your ecommerce SEO plan because people actively use these keywords to search for products.
In addition, you can look at Amazon’s categories and see how they break down their products. They categorize products by cost, features, and numerous other categories. These categories can help you find great keywords for your campaign.
When you select keywords for your ecommerce SEO campaign, it’s important that they truly fit your product. Many businesses will use popular keywords because they generate traffic, but their product doesn’t exactly fit the bill.
Don’t make keywords stretch to fit your product. Your leads won’t buy your products because they don’t fit the keywords properly. It’s best to stick to keywords that describe your product precisely.
Once you have your keywords selected, ensure that you integrate them in multiple places. Some places include the title, heading, body text, and meta description. This will help Google understand your page and index it better.
Aside from keywords, there are other aspects of SEO you’ll want to focus on to improve your site. From fixing crawling errors to creating content, there are many ways to improve your site’s performance and reach more valuable traffic.
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5 ecommerce SEO best practices
When optimizing for ecommerce SEO, there are steps you can take to drive better results for your campaign. Here are five best practices for your ecommerce SEO plan.
1. Create simple URLs
When you create pages for your products, it’s important to pay attention to the URL. Many businesses create complicated URLs with random numbers and letters. This makes it difficult for Google to understand their site.
If you use a series of numbers or letters in your URLs, it makes it challenging for your audience to know what to expect on your page. By simplifying your URLs, your audience and Google will know exactly what to expect to see on your page.
As an ecommerce business, your products tend to be organized into subcategories. It can make your URL longer, but the key is to keep it organized and simple.
A URL like “tshirt.com/shirts/short-sleeve/cat-tshirt” will make more sense to your audience than “tshirt.com/shirts/category09494/productID494985.”
In the former URL, your audience knows to expect a short-sleeve cat T-shirt. With the latter URL, your audience will have no idea what the product is. A simplified and organized URL will provide better results for your ecommerce business.
2. Create in-depth product descriptions
Many businesses try to keep their product descriptions simple. They may only write a sentence or two about the product and leave it at that. The problem with this is that it doesn’t give Google much to work with when it crawls your site.
Google looks for long descriptions to understand your page. If you only have a sentence or two, Google will struggle to understand the context of your page. This is especially true if your sentences aren’t very descriptive.
To help your page rank, create in-depth product descriptions. This will help Google understand your product better and properly index it. It’s also beneficial to your customers because they’ll understand the product better (especially if they’re really interested).
3. Use Latent Semantic Indexing (LSI) keywords
Latent Semantic Indexing (LSI) keywords will help you drive leads that are interested in your products. LSI keywords are keywords that are closely related to your main focus keyword. Think of them like enhancements to your main keyword.
LSI keywords include descriptions like speed, size, or material.
Let’s say you were trying to market your line of coffee pots. Including the size cup it can brew (such as single brew, 12 ounces) and the color are important LSI keywords that users will attach to a search for a coffee maker.
If someone is searching for a “single brew red coffee maker,” you know they’re looking for a specific product rather than someone who just searches “coffee maker.” The former person is closer to conversion and by including those LSI keywords in your listing, they’ll find your page and check out your product, which could lead to a conversion.
4. Improve site speed
Site speed is a crucial part of your ecommerce website. If your site takes too long to load, people will abandon their shopping carts. These are potential sales you’re missing out on because your page took too long to load.
Ecommerce sites tend to run into page speed issues because they have thousands of pages. It’s easy for your site to get bogged down when you’re constantly adding new pages for products. The best way to combat this is by improving your page’s speed to keep it running quickly.
First, make sure that your server is strong enough to handle your site. Many ecommerce sites suffer from servers that aren’t strong enough to deliver all of their content. If you find that your server isn’t strong enough, upgrade your server to improve site performance.
Second, consider a content delivery network (CDN). When you load your pages, your audience uses your servers to load the page. It’s typically not a problem for people close to your business, but those who are further away will suffer.
If you’re based in Pennsylvania, but you have people buying your products in California, they aren’t going to get content as fast as someone who lives in Pennsylvania. The server is further away, which means more load time.
Again, a longer load time causes you to miss out on leads who don’t want to wait for pages to load. To prevent this, use a CDN to help your pages load quicker. CDNs load your pages based on the server that is closest to the person, which allows pages to load faster for your audience.
Lastly, you’ll want to compress your image files. Being an ecommerce store, you rely on photos to sell your products. When you have hundreds to thousands of high-quality pictures, the image file sizes can severely slow down your site.
By compressing your image file size, you’ll help your site load quickly without losing your picture’s quality. It helps you keep your high-resolution photos while improving your page load time.
5. Only go three levels deep with navigation
As an ecommerce business, your navigation is a crucial part of your site. Your navigation is how your audience finds products on your site. It’s important that you create a simple navigation that allows users to get to products quickly.
To keep your site organized and keep leads interested, only make your navigation three levels deep to get to products. This means you should start with the homepage, followed by categories, and then a subcategory with a list of products.
Organizing your site like this makes it simple and easy for your audience to navigate. You’ll keep your audience on your page longer because they will find products quickly.
As you can see from the tips we provided above, there’s a lot that goes into optimizing your ecommerce site for SEO. It can feel overwhelming, so you may choose to rely on an ecommerce SEO agency to help you.
Here are five tips to help you find the right ecommerce SEO company for your business.
1. Know what you need
Before you start looking into ecommerce SEO companies, it’s essential that you know what you need first. You may know that you need SEO services, but you should consider whether you’ll need other services as well.
If you believe you’ll want to use other services in the future, it’s best to go with a digital marketing company instead of an SEO-specific company. This allows you to keep your campaign in one place.
2. Ask for recommendations
Once you know what kind of company you need, ask for recommendations. Dozens of other businesses are using ecommerce SEO agencies to help them reach customers. You can ask other ecommerce businesses if they have any agencies they recommend.
This will give you a good starter list. You can also search for SEO companies and see if any other agencies catch your interest. It will help you develop a solid list of options for your ecommerce business.
3. Check out their portfolio
Once you have a few ecommerce SEO agencies in mind, it’s time to research them. The first thing you’ll want to look at is their portfolio. A portfolio will help you understand a lot about an ecommerce SEO agency.
You’ll see if an agency has experience with your industry. While it’s not crucial that they have experience with your industry, it is a bonus for them to have previous experience. It can help you feel more confident that they can deliver results for your business.
If they don’t have experience with your industry, see if they have experience with other ecommerce businesses. You can sift through their portfolio to see the type of work they do for their clients. It will help you figure out if they are the right choice for your business.
4. Check client testimonials
Client testimonials help you see how others experience an ecommerce SEO agency. Reviews have a strong influence on people’s decisions. They can encourage people to convert or deter them away.
If a company has dozens of client testimonials, there’s a good chance that they provide great service for their clients. People are always willing to talk about their satisfaction with a company if they are pleased with their services.
At WebFX, we have over 420 client testimonials that attest to the great work we do for them. Check them out and see what it’s like to partner with us!
5. Ask questions
Whenever you meet with an ecommerce SEO agency, always ask questions. It’s important that you are well informed about everything so you can make the best decision for your business. The right ecommerce SEO agency will be willing to answer your questions to the best of their ability.
Here are a few sample questions you can ask:
What’s your experience with ecommerce SEO?
How do you drive results for your clients?
How do you tackle issues?
Who will work on my campaign?
How do you communicate with your clients?
These are just a few questions you can ask an ecommerce SEO company. It will help guide you in the right direction to finding an ecommerce SEO agency that works for your business.
WebFX is a top ecommerce SEO agency
Optimizing your ecommerce site for SEO is a big project. Optimizing your site correctly will allow Google to properly crawl and rank your site. When your site performs well, you’ll reach more valuable leads for your ecommerce business.
At WebFX, we have more than 20 years of experience creating SEO plans that work for ecommerce businesses. Our team of 150+ experts are knowledgeable about SEO and will help you create a plan that grows your ecommerce business. As a full-service digital marketing company, we offer services beyond SEO to help you expand your campaign in the future.
Our team at WebFX knows how to drive results for our clients. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. You can feel confident that our team will work hard to help your business see results.
If you want to know what it’s like to partner with us, just ask our clients! We have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top ecommerce SEO agency like WebFX!
Grow your ecommerce business today
If you’re ready to reach more valuable leads and earn more conversions for your ecommerce business, contact us online or call us today at 888-601-5359 to speak with a strategist.