What Is Ecommerce Local SEO and Why Do You Need It?
If you’re asking yourself, “What is ecommerce local SEO, and how can it drive revenue for my business?” we’ve got you covered. Just keep reading to learn more!
On this page, we’ll dive into the ins and outs of local search engine optimization (SEO) for ecommerce websites and go over some of our favorite local SEO optimization strategies that can boost the growth of your business.
And if you’re ready to get started with top-tier local SEO services for your ecommerce website, WebFX can help. Our award-winning team of over 500 experts can implement effective local SEO strategies to increase your online visibility and sales.
What is ecommerce local SEO?
So, what is ecommerce local SEO? Ecommerce local SEO focuses on optimizing your website to rank higher in search results, so you can reach more local customers and expand your reach outside online marketplaces.
In other words, local SEO can help more consumers in your local area find your ecommerce website online. When users search for phrases like “near me” or “in [city],” local SEO can help your business show up as one of the top results on the search engine results page (SERPs).
For example, if a user searches for “Italian restaurants near me,” they might get a result that looks this:
By implementing effective local SEO strategies for ecommerce websites, you can increase your leads and conversions, boosting your sales and revenue in the process.
3 significant benefits of ecommerce local SEO
So now that you know the answer to “what is ecommerce local SEO,” let’s dive into how higher local search rankings can grow your online sales.
Did you know that “near me” and similar searches have increased more than 500% in the last few years? With statistics like these, local SEO strategies are essential for increasing sales and revenue for your ecommerce website.
If you need even more convincing, here are three key benefits of ecommerce local SEO:
1. Increase web traffic
If you’re looking for a way to increase your web traffic, local SEO for ecommerce is an excellent way to do just that. Local SEO strategies can help your ecommerce website rank higher in the SERPs when users look for products and services near them that relate to your business.
As a result, more users will find and click on your ecommerce website, adding a significant boost to your web traffic.
2. Outrank your competitors
Staying one step ahead of the competition is essential for growing your business and increasing your sales. Because local SEO can help you achieve higher rankings in search engines, you can subsequently outrank your biggest competitors.
Just one spot increasing rankings can increase your click-through rate (CTR) by more than 30%. That means when you outrank your competitors, you can earn more clicks and web traffic, boosting your leads and conversions in the process.
3. Long-term business growth
Implementing local SEO strategies is one of the best ways to boost the long-term success of your business and ecommerce website. Local SEO can help you reach more customers and increase the visibility of your ecommerce site online.
With the right effective strategies, you can enjoy a continuous increase in revenue and sales, so you can achieve your business goals and take your business to new heights.
How to do ecommerce local SEO successfully
Now that you know the benefits of ecommerce local SEO, let’s discuss how you can start implementing local SEO strategies that will drive revenue for your ecommerce website.
Here are our top four local SEO strategies for ecommerce:
1. Perform keyword research
Keyword research is an essential piece of any local SEO strategy. By conducting keyword research, you can identify the words and phrases your target audience is searching for that relate to your business.
Once you know what keywords to target, you can begin to insert them throughout your website and content, so your ecommerce website can rank higher in the SERPs each time a user searching for those words and phrases.
And if you’re not sure where to start with researching keywords, check out our free keyword tool, KeywordsFX. With KeywordsFX, you can view and find keyword suggestions and then filter these suggestions into categories like questions and modifiers. You can even export your results for easy access later.
2. Create location-specific content
Another great local SEO for ecommerce strategy is to create plenty of location-specific content. As we talked about above, once you’ve identified the best keywords to target, you can begin to insert them into your content.
For local SEO, you’ll most likely want to target specific locations, such as cities or counties. You can help your ecommerce website rank for these keywords by creating blog posts, videos, long-form articles and guides, and much more.
When you create content that targets specific locations, more users in that area can find your ecommerce website online. That means you can expand the reach of your business and earn more leads with location-specific content throughout your ecommerce website.
3. Encourage more local reviews
The prominence of your business and ecommerce website can play a significant role in how well your website will rank in local search results. In other words, your reviews and ratings from local customers can influence your rankings and whether users will click on your ecommerce website.
You can earn more customer reviews and testimonials in a few different ways, including:
- Sending out emails to customers asking for a review after they make a purchase
- Asking for feedback on social media
- Sharing links to your review page
- Adding more calls to action (CTA) buttons on your website and emails
By asking for more reviews through your social media pages, website, and emails, you can begin to build a credible reputation for your ecommerce website on search engines. This can help you rank higher on Google and earn more web traffic as a result.
4. Optimize for voice search
The last local SEO strategy on our list is to optimize your ecommerce website for voice search. More than 50% of users use voice search to find local businesses and explore their local area, so it’s essential to optimize your ecommerce website for voice search.
Many users may use different words and phrases when they search by voice compared to typing their query. For example, a user might type “clothing stores near me,” but might say “where can I find a clothing store near me,” when conducting a voice search.
When you insert keywords related to voice search and optimize your website for voice search SEO, you can help your ecommerce website reach more local leads and earn more sales and revenue in the process.
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Boost your revenue with professional local SEO for ecommerce
Now that you know the answer to the question “What is ecommerce local SEO,” it’s time to start implementing effective strategies that will drive revenue for your ecommerce website.
And if you want even more SEO strategies for ecommerce and digital marketing advice to boost revenue for your business, sign up for our newsletter, Revenue Weekly, to get the best SEO and digital marketing tips and tricks sent straight to your inbox!
Failing to drive results from local SEO? Find out what’s missing with our Local SEO Checker tool and start ranking higher in local search results!
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