As you begin to build your digital presence, you will see that there are many marketing options available to your garage door company.
With so many opportunities available, how do you know which one is the best fit for your business?
Search engine optimization (SEO) is one of the best ways for your business to attract new leads and earn more revenue online.
On this page, we’ll discuss the basics of SEO and tips for how to make the most of your SEO strategy. If you need help creating an SEO strategy for your garage door company, call us today at 888-601-5359 to speak with a strategist.
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What is SEO?
You may have heard of this method, but what does it entail? SEO is the process of boosting your website’s ranking in the search results for keywords and phrases related to your garage door company.
When people conduct online searches, they use keywords to generate results that fit what they are seeking.
This is why keyword selection is such an important part of SEO. You need to select keywords that your target market is using. In order to figure out those keywords, you’ll need to conduct keyword research.
Many businesses strive to get to the first page of results for certain keywords. This is extremely important since 75% of users don’t look past the first page of results. If your garage door company doesn’t rank at the top of search results, you will miss out on potential leads.
Once you choose your keywords, you’ll need to optimize your site in order to rank higher for these terms and phrases. You want your site to be optimized in order to compete with other garage door companies that are trying to rank for similar keywords. There are numerous steps you can take to optimize your site (we’ll discuss these later).
So, now that you know what SEO is, you’re probably wondering why it is so important to your digital marketing plan. That brings us to our next point.
Why is SEO important?
In 2016, Google fielded at least2 trillion searches. They wouldn’t reveal the exact number, but simply stated it was in the trillions. This number has increased since then, as more people have access to the Internet and use Google to conduct searches.
SEO is so important because of the sheer number of searches conducted using Google. With so many people conducting searches, there’s a good chance that people are searching for a garage door company like yours.
With 93% of online experiences beginning with a search engine, you want to ensure that your site is optimized in order to reach all of these people who are conducting searches. People often turn to search engines like Google to find reputable garage door companies, and you want them to see your business first.
Google is one of the best places to find potential leads. With so many people conducting online searches, there’s a good chance at least part of your target audience is searching for garage door companies. With SEO, you can help them find your site, contact your business, and ultimately become customers.
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4 SEO tips for your garage door company
So, how can your garage door company make the most of SEO? Here are some tips for helping you create the best SEO campaign for your business.
1. Use long tail keywords
There are two types of keywords that businesses use. Short tail keywords are keywords that are only one or two words. An example of a short tail keyword is “garage door.”
You want to refrain from using short tail keywords because they are generic and don’t specify user intent. Someone who is searching for “garage door” may not be looking for a garage door company. It is hard to know what the user is seeking with a generic term.
There is also a possibility that they are not from your area. Long tail keywords tend to specify a geographical area, but short tail keywords do not. You may end up bringing in leads that won’t end up using your services because they are in a different state.
Short tail keywords are also very competitive because many companies are trying to rank for them. You want to refrain from using short tail keywords to see better results from your campaign.
Long tail keywords are a better option for your business. These are keywords that contain three or more words in them. An example of a long tail keyword is “garage door companies in Harrisburg, PA.”
When you use long tail keywords, you generate better leads for your business. If someone is trying to find a garage door company in Harrisburg, they are going to search using specific terms. They want to generate the best results possible to fit their needs.
In order to reach more credible leads, you’ll want to focus on optimizing your site and creating content to address long tail keywords.
2. Use keywords on your pages
If you are trying to rank for a particular keyword, it is best practice to include that keyword on your page. When Google crawls through your site, they look for keywords in order to understand the context of your page.
You can use keywords in multiple places on your page to help your ranking. Some options are your headings, titles, URLs, meta description, and the body text. These are all great places to use your keywords in order to rank better in the search results.
As you use your keywords on the page, you want to avoid using the keyword too often. This can lead to keyword stuffing, which has a negative impact on your website’s ranking. You should only use keywords where they fit and flow naturally.
3. Build links
A great way to improve your website’s ranking is through obtaining backlinks. When another site links to one of your pages on their own site, this creates a backlink. Backlinks are important for building your site’s reputation.
When a reputable authority site links to your site, it builds trust in your page. It validates your site and the information on it. Google sees this is a positive signal because they trust that, if other sites are linking to your information, your information is valuable to searchers.
The best way to build backlinks is by creating content. When you create content with helpful information, you can encourage other sites to check out your content. If they like it, they may reference it on their own site.
When people link to your site, you can build a relationship with them. This enables you to obtain more links and further build on the authority of your site. Backlinks play a vital role in helping you boost your website’s ranking.
4. Create a positive user experience
A user’s experience on your website impacts whether or not they choose your business. Half of the puzzle is getting people on to your website. The other half is keeping them engaged on your site.
A big part of the user experience is your navigation. People are going to come on to your site to seek out information. If they have trouble finding it, due to poor navigation, they will leave your site and pick a competitor’s site.
You’ll want to keep your navigation simple and easy to use. Use broad headings that can encompass numerous ideas. This will help keep your site organize while helping users find information easily.
Another part of the user experience is your page speed. Users don’t want to wait for pages to load. If your page loads too slow, they will return to the search results and pick another company.
You can analyze your page speed by utilizing page speed services from a digital marketing company. WebFX can help you get your page running smoothly and quickly to provide users with a great experience.
The last aspect you’ll want to analyze is your website’s design. When users visit your site, the first impression they get is from your design. Your website’s design can either keep people on your site or turn them away.
People want to see sites that are modern and appear updated. If your website appears old and dated, they will assume that the information on your site is not current or useful.
These are all factors that attribute to the user’s experience. By providing users with a good experience, you will keep them on your site longer. This will enable you to nurture these leads and convert them into customers for your garage door company.
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When you partner with WebFX, we'll help you earn visibility for the keywords your target audience is searching, and earn more customers for your garage door company.Speak with a strategist
Let WebFX open the door to new opportunities
SEO is an opportunity for your business to increase your traffic and capture new leads. WebFX can help you install the perfect SEO plan for your garage door company. We’re a full-service digital marketing company that specializes in creating SEO plans that drive in new leads for your business.
Our team of 150+ experts are dedicated to your campaign. We have years of experience creating SEO plans that help you optimize your site to reach more customers. You can expect a results-driven campaign from our award-winning team.
We know what it takes to make your campaign successful. In fact, we’ve driven over $700 million in sales and over 3 million leads for our clients. Our team is driven to bring our clients their desired results and works hard to bring our clients success.
Just ask our clients about our work! We have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to work with a top SEO company like WebFX!
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