Scale Your Site’s Performance With Website Redesign Services

WebFX can redesign a website in 30 days (check out our rapid web design services for more information). Custom redesigns require more than 30 days — for a time estimate, connect with our team!

You’ll work with a single point-of-contact throughout the redesign process. Your dedicated project manager will coordinate meetups (including with designers and developers), content migrations, launch dates, and more to make the process seamless.

WebFX keeps you updated at every step through regular check-ins, milestone reviews, and transparent progress reports, so you always know where your project stands.

The different types of web redesign services are specializations, like:

• Time-based redesigns, which focus on delivering and launching a redesign in a specific number of days, like 30, 60, or 90.
• Industry-specific redesigns, which focus on specific industries, like more regulated sectors (think healthcare and finance), or certain business models (think ecommerce or lead-based industries).
• Platform-specific redesigns, which focus on specific content management systems, like WordPress, Webflow, Drupal, and more.
• Franchise-based redesigns, which focus on building or aligning a franchisee’s website with the overarching brand or franchise.
• Full-service redesigns, which focus on more than redesigns by including ongoing website maintenance and support, marketing management, and more.

Website redesign services include the following:

1. Audit, where the agency meets with your team to understand your goals, audience, and marketplace, while also sharing its evaluation of your site and opportunities.
2. Design, where the designers create variations of different page layouts, like your homepage, product page, and contact page, for your feedback and selection.
3. Development, where the developers build and test the selected designs, ensuring their functionality delivers an optimal user experience.
4. Optimization, where the marketers (SEOs, CROs, data architects) ensure the website follows best practices for search engine optimization, conversation rate optimization, and website analytics tracking.
5. Implementation, where the project manager coordinates the migration of the site’s content and its eventual launch on the redesigned website.

Website redesign agencies design, develop, migrate, and launch redesigned websites across content management systems, like WordPress, Shopify, and Drupal. An agency’s strategic guidance helps organizations streamline redesigns, mitigate issues, and meet deadlines.

Website redesign services cost between $3,000 – $75,000. How much a redesign costs depends on the site’s size, the turnaround time, the agency’s experience, and whether the redesign is a refresh or a rebrand.

For many customers, your website is their first point of contact with your company. It’s your storefront, greeting your site visitors and attempting to turn them into customers. That’s why professionally designed websites (and redesigned ones) are critical to the success of businesses today.

Here are five benefits of website redesign services:

1. Your website represents your company

Your website needs to represent your company well.

They keep your online storefront looking sleek, modern, and updated. When you redesign a website, you maximize the potential of your brand while growing your bottom line. If you’ve ever wondered why you should redesign a website, that’s your answer: to grow your business.

As one of the top website redesign companies in the industry, we can help you create a stunning website that will impress your site’s visitors and earn you more conversions.

We take a different approach to every client that chooses to work with us. That said, you get a professional website redesign that is specific to your brand, not one that comes from a template (unless you’re selecting our rapid 30-day web design services, which do operate on a template).

Whether you’re looking for a custom redesign for your roofing company or online ecommerce store, our award-winning designers and developers can build a site that captures your brand and your audience. Our team is pumped to help you achieve your goals for driving leads and revenue!

2. A great website redesign can strengthen your brand

All these new and valuable implementations can improve your site visitors’ experience on your website and build rapport with them.

In addition, a website redesign is also the best time to re-implement your brand guidelines and design system for consistency across your site, Danélle adds.

With our award-winning design team, we can transform the current look of your website to strengthen your brand.

If you are looking for a complete overhaul of your website, remember that your site needs a look and a message that is persuasive. You’re redesigning your website to impact business, and every design decision should focus on converting more customers and increasing leads and sales.

Instead of focusing on the exact shade of blue, think about how your site redesign will improve your customers’ experience on your website, drive more leads, and increase conversions.

Check out this beautiful site that WebFX created:

See the Site

3. A site redesign can help generate more leads

By implementing strategic website redesign, eventually your site’s new look will generate more leads than your current website. With more leads comes more sales, more money, and a stronger business — all from web redesign services.

WebFX knows what works. Many of our clients first came to us because they wanted to use our redesign services to improve the look of their outdated site. Only after their new and improved site went live did they realize how much online traffic they had missed.

We design sites that turn visitors into customers.

At WebFX, we know what sells, and we know how to use design to position your company as a market leader. Using industry standards and tried-and-true methods of persuasion, we can build a site for you that represents your company well and brings in business to increase your online revenue.

That’s the power of professional site redesign services: a site that performs.

4. A redesigned site can help capture user attention

It’s common knowledge that in today’s climate it is not enough to just have a website. Marketing pundits agree that websites should be refined and improved regularly to capture your visitor’s attention.

Moreover, your website’s updated content should engage visitors consistently. Otherwise, they may be inclined to leave your website and go to one of your competitors. That makes website copywriting (which we provide) a critical part of your site’s continued online presence and success.

“A website redesign offers an opportunity to innovate with how your content is presented, remove what isn’t working for you, and clean up your website’s code for a better user experience,” Danélle adds.

At WebFX, our outstanding creative design team offers website redesign services that improve the graphic appearance, usability, and overall credibility of your existing online presence. All of the websites we design or redesign adhere to the standards of modern, user-friendly, and professional design.

5. A redesign can help boost professionality

Many times, the content on your website is great, and it doesn’t need to be a part of your website redesign. However, what it often lacks is the impact of a professionally designed website.

Did you know that 75% of website credibility comes from design?

If you are among those investing your precious marketing dollars in website development only to find that your site is not optimized to boost your credibility and generate conversion rates, consider our website redesign services.

We redesign websites for clients every day, and the results are consistently positive across the board. Every time we start to redesign a website, we make sure we’re making changes that adhere to a business’s specific needs and goals, working on the areas that are critical to their success online.

Before partnering with a website redesign company, ask yourself these six questions to determine if you need one:

1. Is it easy to navigate and find information on my website?

Navigation plays a huge role in how your audience experiences your website. When they enter your website, they want to find information quickly and easily. If your website is difficult to navigate, you lose leads on your page.

So, how do you determine if your website’s navigation is easy to use?

One way to find out is to test it yourself. Put yourself in your audience’s shoes and give yourself a goal. You’ll want to set a goal where you’re reaching a certain page of information. For example, an ecommerce website may test visiting a product page and purchasing that item.

Start from your site’s homepage and see if you can easily navigate to your destination page. If you want a more authentic experience, you can ask someone who is not familiar with your website, such as a friend or family member, to try to navigate your site.

If they can’t easily find your information, other people won’t be able to find it easily either. It’s a sign that your website needs a redesign.

For best results, conduct your test on a mobile device. About 52% of all website traffic is generated through mobile. You can find out how most of your site visitors are experiencing your site by testing on mobile.

2. Are my current website visitors converting into sales?

The goal of your website is to drive leads that turn into conversions. You want your audience to visit your site, check out your information, and purchase your products or services. If your site isn’t doing that for your business, you may need a website redesign.

Your site needs certain elements to promote conversions. It can be something as simple as fixing your navigation or adding a call to action (CTA) button to your pages. The elements can be the difference between losing leads and earning conversions.

They also determine the success of your pay-per-click (PPC) campaigns. If your paid ads direct users to a landing page that doesn’t load, function, or deliver on their expectations, it can cost your business money every time someone clicks on your ad.

3. Have my competitors recently updated their site?

Fun fact: 73% of businesses invest in design to help their brand stand out from their competitors.

Something as simple as a redesign can be the difference between someone choosing your site or a competitor’s. If your competitors have an updated site, you may lose leads to them if your site looks outdated.

Your prospects are looking for sites with a fresh, clean, and modern design. They don’t want to be on a site that appears outdated. If your site looks outdated, your audience will assume the information is too.

Check out your competitors’ sites and see if they recently updated it. Take time to navigate them and look around. If their websites appear updated and easy to use, it may be time for you to redesign your site.

As you’re looking at your competitor’s site, you may find that their site has an outdated design. It’s a perfect opportunity to redesign your site first and get more valuable leads that choose your page over your competitors’ page.

4. Is my content informative and correct?

Your audience comes to your site for information. They want to learn more about your business and your products or services. If you want to provide them with the best experience on your site, your content must be informative, valuable, and correct.

If your content is informative, it tells your audience everything they need to know. It answers the important questions they’re asking. They gather all the important information that will help them make a decision.

When you have valuable content, you provide your audience with information that’s important to them. They find exactly what they needed to find. Having valuable content keeps leads engaged on your page.

You must keep your information updated, too. Users don’t want to see information that is outdated on your site. If you want to keep leads on your page, you must check to ensure that the information on your site is the most accurate and updated information.

If your company doesn’t have the time for content management, you can take advantage of website copywriting services. With these services, you can keep your redesigned website and blog fresh with new, helpful content.

5. Does my website represent my business well?

Your website is the heart of your digital marketing campaigns and online presence. It’s where you guide all your traffic and help your business earn conversions, leads, and sales. If you want to have an effective website, it must represent your business well.

Your website should reflect your brand.

You want people to visit your site and get a feel for your brand, which means going beyond your logo’s design and considering other features, like your copy. Brand recognition is crucial for helping your audience choose your business over the competition.

People will visit your site and check out your business. They may not convert right away, like if they’re visiting your website thanks to your social media marketing campaign. Even if they don’t convert right away, they will remember your business when they’re ready to convert.

If you’re using a generic design or your colors aren’t reflective of your business, it’s time for a redesign. You want to build a website that accurately reflects your business, so more leads will choose your business over the competition, and you can do that with a trusted web redesign agency like WebFX.

6. Are my website visitors being tracked and analyzed?

If you want to get a handle on how well your site is currently performing, you must track and analyze your website. This is the only way to see if your site is successfully obtaining valuable leads for your business.

Are people visiting and leaving? Or are they exploring your site to browse your products or services or learn about your industry and benefits?

Plus, how do they interact with contact forms? Do they fill them out or eventually abandon the page? You can also consider conversion rate optimization services to test and optimize site elements to increase conversions, like filling out contact forms.

Analyzing your site will help you better understand how your audience interacts with your page. It creates an opportunity for you to improve your site and improve the user experience, which directly improves your online presence.

If you look at your metrics and notice that your dwell time or conversion rates are low, it may be time for a redesign. A redesign keeps leads engaged on your site longer and get them to convert by creating a user-friendly website.

Here are three website redesign best practices:

1. Focus on user experience (UX) design

User experience (UX) design is one of the most important parts of a website redesign project. In a nutshell, UX refers to a user’s overall experience on your site or how they feel about your business and the products and services you provide.

“Identify your user personas, and design with them in mind first,” advises Danélle.

Is your website design intuitive and easy to navigate, or does it send visitors straight to the back button? If users don’t feel comfortable and confident on your website, it might be time to consider redesigning your site to improve overall UX.

By improving the usability of your website with professional website redesign services, you can increase customer satisfaction and keep people coming back for more.

When people visit your website, they should be able to find the information they need quickly and without getting frustrated. If your website is poorly designed and hard to navigate, your company’s reputation can suffer, and you can miss out on qualified leads.

Keep these UX design tips in mind when redesigning your site:

• Understand your site visitors: In order to design a website that meets the needs of your audience, you need to understand your target market. If your website doesn’t resonate with visitors, you won’t improve conversion rates and earn more revenue for your company. Instead, take time to get to know your potential customers. You can even develop marketing personas that help you better engage with your target audience online.
• Pay attention to functionality: Redesigning your website is an exciting process, and while it’s tempting to get caught up in the aesthetics of your site, it’s important to prioritize functionality. When you clearly define the purpose of your website, it will help you create navigation and content that contributes to a more streamlined UX on your site.
• Use a responsive design: In today’s digital age, many people access information online from their smartphones and tablets. Responsive design is essential if you want to maximize the impact of your website and reach more potential customers. People expect website content to be fully accessible on all of their devices, and if it’s not, they won’t hesitate to try another site. Don’t send customers running due to unresponsive design. Instead, focus on how you can improve user experience across all devices to reach more people online.
• Update your website: UX is constantly changing, and you have to keep your website updated to engage users. By keeping up with new trends and developments, you ensure that each time a customer visits your website, their experience will only get better. Don’t be afraid to get creative and implement new solutions to improve your site user’s experience.

Improving UX is a key part of any site redesign project and focusing on optimizing visitors’ interactions with your website can help you reach more people and earn more revenue online.

2. Add visual elements

Visual elements have a huge impact on your website’s performance. They help you keep leads interested and engaged on your page. Plus, visuals can make a tremendous difference when it comes to turning your target audience into customers.

When people visit your site, they don’t want to see walls of text. It makes your site appear overwhelming. Many users will leave your site because they don’t want to read pages of text, regardless of how helpful it may be.

By adding visual elements, you break up the text on your pages, and they create balance on your site.

There are many types of visual elements you can add to your site:

• Photos: These are standard pictures you place on your site that complement your text. If you want to create the best experience for your audience, use your own photos over stock photos. It will help you build a better brand image and will help create an authentic experience on your pages.
• Infographics: Infographics are a great way to help your audience digest important information. This type of visual element presents information in a fun and engaging way.
• Videos: Videos keep your audience engaged while providing abundant information. It’s an excellent visual element to inform and entertain your prospects.

Visual elements make your site more engaging for your audience, make them interested in your business, and convert them into valuable leads. It’s vital, however, that they are displayed properly on users’ devices.

3. Optimize your site with search engine optimization

If you’re going to put in the time and effort to redesign your site, you want to ensure you do everything right. When you create your redesigned site, ensure that you optimize it for search engine optimization (SEO).

SEO is the process of boosting your website’s ranking in the search results to reach more valuable leads. It’s a great way to help you increase traffic on your site.

“Protect your search engine-optimized pages, and design with the ranking content in mind,” Danélle advises.

To start using SEO, employ white-hat SEO strategies such as:

• Keyword research: Identify relevant keywords for your redesigned site. Create content related to these terms, and naturally incorporate the terms into your pages to rank in relevant searches.
• Content marketing: High-quality content can drive your target audience and prospects to your site as they seek information or your products.
• Page speed optimization: Providing an excellent customer experience on your site means your site visitors will never have to wait for your pages to load. Optimize your page’s speed to retain your visitors on your site and encourage them to engage with your business online.
• Mobile optimization: Over half of Internet traffic comes from a mobile device, so optimizing your site for mobile users is key to providing an excellent experience to the majority of your audience. Search engine giant Google even uses mobile-first indexing, meaning it prioritizes mobile website versions (over desktop) when ranking pages.

Implementing these SEO strategies helps you attract your target audience, encourage them to interact with your business, and convert them into leads or customers!