Your website is the heart of your digital marketing campaign. As such, there are numerous reasons why you should redesign your website in 2019.
In this post, we’ll cover six ways you can upgrade your site. We’ll also cover the benefits you’ll see when you implement these strategies. Keep reading to learn more about how you can improve your site in 2019, 2020 and beyond!
1. Your navigation presents a challenge
When your audience accesses your site, you want them to easily move about your pages. You don’t want them to struggle to find the necessary information they need. If you have poor navigation, you will make it difficult for your audience to find the right information on your site.
It’s crucial that your audience can find the right information on your pages. If it’s too challenging to find what they need, your audience will leave your page and choose a competitors’ page instead. You don’t want to lose leads to the competition due to poor navigation.
You’ll want to test your pages to see how easily people can find information. You can ask a family member or friend to find a page on your site and see how easily they can navigate to it. This will help you understand how someone who isn’t familiar with your site navigates it for the first time.
If they struggle to find your pages, your site may need a redesign. A website redesign will help you create navigation that is simple and easy to use.
You’ll want to categorize different tabs on your website to make it easy for someone to find your information. Generic headings that can fit multiple subcategories beneath them work best.
For instance, let’s say you run a catering business. One of your tabs might be titled “Services.” Beneath this tab, you can include multiple categories, like weddings, birthdays, and corporate events. This breaks down all of your categories into subcategories, which makes it easy for your audience to access.
If your website has challenging navigation, it’s time for a redesign. A website redesign will allow you to create navigation that keeps leads engaged on your page longer.
2. You’ve updated your brand
To keep up with the changing times, you have to update your brand. You don’t want your brand to stay stuck in the past. A brand design from 1999 won’t resonate with your audience in 2019. You must redesign your website if you want to stay current with your audience.
If you’ve recently updated your brand or are thinking about it, update your website to match. Your site should accurately reflect your business. If it doesn’t, you could lose brand recognition and quality leads.
This introduces an opportunity for you to modernize your website. You can update its design, navigation, and visual elements. As a result, you’ll create a website that is more visually appealing to your audience in 2019.
3. Leads aren’t remaining on your site
When you get traffic on your site, you want people to stay on your pages. Your website is the first impression your audience gets of your business. If people are leaving your site soon after they find it, you may need to rethink your design.
You don’t want to keep losing traffic due to poor design. It may be time for a website redesign if you are getting traffic to your site but have trouble retaining that traffic.
Loss of traffic is a great reason to redesign your website for 2019. You’ll help make your website more modern and up-to-date, which will build more interest in your website. A fresh design can have a huge impact on how your audience interacts with your business’s page.
A website redesign will help you decrease your bounce rate and turn that traffic into leads for your business.
4. Your site is slow
Users hate to wait for slow loading pages. They want to access information quickly and easily. If your page takes too long to load, your leads may wind up on your competitor’s site instead of yours.
From your coding to your visual elements, there are different aspects of your site that can cause it to slow down. A website redesign can help you start fresh with your website and optimize it to run faster.
When you redesign your site, you can optimize your images from the start. This prevents you from bogging down your site and enable it to load your content faster. In addition, you’ll want to host your videos on third-party sites, like YouTube or Wistia, as these files are large and can slow down your site.
Upon redesigning your website, ensure that there is no extra code or blank spaces within code. These are small nuances that have a huge impact on your site’s performance.
If you want to learn the types of issues that are bogging down your site, you can use Google PageSpeed Insights. By using this tool, you will see how fast your site loads and changes you can make to your page to improve its performance.
You can also enlist in page speed services from a digital marketing company. If this company offers page speed services and web design services, you can invest in both to cover all aspects of your website.
If your site is slow, consider redesigning your website for 2019. You’ll start off the new year with a fresh website that loads quickly for your audience. It’s a great way to attract more leads to your page and keep them on it.
5. You haven’t optimized for mobile
Mobile-friendliness is crucial in this day. People are constantly conducting searches for businesses on their smartphones and tablets. If you want them to come on your site and remain on it, you must invest in responsive design.
The mobile experience isn’t the same as the desktop experience. If you tried to access a desktop site on mobile, it would provide a poor experience. Users would have to zoom in and out to read the information on your site.
That isn’t a positive mobile experience. If your website isn’t adapted for mobile users, you’ll want to consider a website redesign plan for 2019.
So, how do you make your site mobile-friendly?
The best way to make a mobile-friendly website is to implement responsive design. Doing this ensures that your website adapts to whatever device a user is using, which creates a positive experience on your site.
6. You don’t have micro-experiences
Micro-experiences are rapidly growing as an important part of your web design. If you don’t have any micro-experiences on your site, you’ll want to consider integrating them when you redesign your website in 2019.
So, what is a micro-experience?
A micro-experience is a small nuance on your site that makes the online experience special. It can be something as simple as a ding noise or a small notification button. These micro-experiences enhance your audience’s experience on your website.
To make your audience’s experience better, add different animations, sounds, buttons, and movements that will catch their attention. You can redesign your website to add these nuances and create a better overall experience on your site.
Start your website redesign today
A website redesign can give your company a whole new face. It’s a fresh start for your business and can help you revamp your digital marketing efforts.
As we roll into 2019, consider how you can improve your website and start making design changes to improve its performance. You’ll help your website drive more valuable traffic and leads for your business.
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