Matthew GibbonsLead Data & Tech Writer
- September 13, 2022
- 6 minute read
- Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
Jeffrey is having a tough time. His business-to-business (B2B) company is struggling to bring in new clients, and the issue is that they can’t seem to generate many sales leads. Jeffrey is wondering what he can do to garner more interest among his audience.
Luckily for Jeffrey, there are several different tactics he can use to improve his B2B sales lead generation. Those tactics won’t just work for Jeffrey’s company, either — your B2B company can also benefit from using them. But what are these tactics we keep mentioning?
Below, we’ll cover seven different tips for generating B2B sales leads, so keep reading to learn more. Then subscribe to Revenue Weekly to get more digital marketing tips right in your inbox!
7 pro tips to help you get more B2B leads
Sales leads are a crucial part of any marketing campaign. Businesses need to become leads before they can become clients, meaning you have to find ways of engaging their interest. You can check out this video to learn more about lead generation:
Now here are seven B2B sales lead generation tips to try!
1. Start a business blog
Did you know that 87% of industrial marketers blog every month? One of the most effective ways to get more B2B leads is to start a blog on your company website. Blogs are excellent for attracting your audience since the businesses you’re targeting will naturally have an interest in learning more about the industry where you operate.
For example, if you offer financial consulting services, you could write a blog post recommending some simple steps for managing company finances. Plenty of businesses will have an interest in improving their finance management, so they’ll read your post.
From there, many of those businesses will take an interest in your company and the services you offer.
2. Run paid online ads
A more direct way of attracting new leads is to launch some paid advertising campaigns online. These ads might take different forms, from display ads on third-party websites to paid search ads on Google.
While these ads might not convert your target businesses right away, they will certainly make those businesses aware of your company, helping you spread brand awareness. Many of those companies will remember you later if they end up needing the type of products or services you provide.
Whatever kind of ads you run, make sure you link them to attractive landing pages that encourage users to take a specific action. For instance, you could urge visitors to get a quote or sign up for your email list (more on that later).
3. Optimize your SEO
One of the most vital marketing strategies out there — and one of the best ways to generate sales leads — is search engine optimization (SEO). This strategy involves optimizing your online marketing content to rank high in Google search results.
There are various ways to improve your SEO, including:
- Integrating relevant keywords into your content
- Optimizing your page speeds
- Making your website mobile-friendly
- Creating a Google Business Profile
- And more!
For example, let’s say you’re in the business of workforce management. The end goal of SEO is to get your content ranking high enough in relevant searches that your audience will find it when they search for topics in your industry. That will lead them to your website and ultimately cause them to become leads.
4. Promote yourself on social media
In addition to Google, another valuable place to market yourself online is social media. Some of the best platforms to market on include:
There are a couple of ways you can earn leads on social media. The first is to create a business account and post organic content to draw in your audience.
The second is to create paid social media ads, which will appear right in users’ social media feeds.
It might seem like social media marketing is more of a business-to-consumer (B2C) strategy than a B2B one. But bear in mind that the businesses you’re targeting still consist of individual people — and many of those people are on social media, where they will see your marketing efforts.
5. Use marketing automation
Manually running every single aspect of your online marketing can quickly become exhausting. Not only does it take time away from other facets of your business, but it can also result in lower-quality marketing materials that are less likely to generate sales leads.
The solution to this is to automate much of your marketing. There are various platforms that can run certain tasks automatically, from sending out emails to updating your product inventory.
By using B2B lead generation tools for day-to-day tasks, you can free yourself up to spend more time optimizing the most important parts of your campaigns and drawing in more leads.
6. Earn more positive reviews
Reviews are a powerful force in online marketing. You can rest assured that your target businesses won’t buy from you haphazardly — they’ll take the time to conduct research about you and figure out if you’re the right choice for them. And reviews are a huge part of that.
You can talk yourself up all you want, but ultimately, companies will want to hear from your past clients. For that reason, invest some time and effort into earning positive online reviews. Encourage your clients to submit testimonials, and keep an eye on review sites so you can address any negative reviews.
With more positive reviews, you’ll cause your audience to think far more highly of you, causing more businesses to become leads.
7. Build out an email list
Finally, you should consider building out an email list to help you get more B2B sales leads. You can do this by including email forms throughout your website. When users visit, many of them will sign up for your emails.
Be sure to offer something specific in your email forms. Maybe you’re offering to send out a newsletter, or maybe a special discount. Whatever it is, indicate what users will receive in their inbox when they sign up.
Since users sign up willingly for your emails, you know they have an interest in your business. That makes them some of your more valuable leads.
WebFX can help you master B2B sales lead generation
Want some help with your B2B sales lead generation? Look no further than WebFX! With over 1020 glowing testimonials, we’re the agency that clients trust to drive incredible results for their online marketing.
With our lead generation services, you’ll get help implementing all the tips listed above and more. You’ll also receive a dedicated account representative to keep you in the loop about everything we do for you.
Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more