Eat or Be Eaten: 4 Deliverables for an A+ Digital Sales Strategy
No matter where you are, you likely have your smartphone or tablet with you. Whether you’re on social media or searching for something on Google, everyone is trying to sell to you — whether it’s their book, their latest article, their newest product, or a service you just can’t live without.
It’s a dog-eat-dog world, and if your company wants to sell itself (and its products or services) successfully, you’ll need a top-notch digital sales strategy. Otherwise, your competition will leave you and your new book, article, product, or service in the dust.
On this page, we’ll talk about four of the most critical assets of an A+ digital sales strategy.
At WebFX, we’re home to over 200 digital marketing specialists, making us experts at providing clients with effective, actionable sales strategies. If you want to stay up-to-date on the latest sales-boosting strategies and more, sign up for our newsletter!
To learn more about how to create a digital marketing strategy, read on! If you’d like to speak with one of our experts, give us a call at 888-601-5359.
4 deliverables every sales strategy needs
Implementing the right digital sales process can be trying, but not if you work with an incredible digital marketing agency like WebFX. Whether you decide to lead your online strategy in-house or with the help of an agency, you want your strategy to follow these steps.
Are you ready? Here’s how you can implement an effective digital sales strategy for your business.
1. Define your target audience
Defining your target audience is one of the most critical steps in the digital sales process.
If you fail to target the right user base, you won’t increase sales metrics.
Targeting the wrong audience is much like fishing for sharks in a lake.
Here are some questions you should ask yourself to determine your target audience:
- Who are your products and services made for?
- Who will likely buy your products and services?
- What industry do you operate in?
From there, you can research to learn more about the demographics and details of your target audience so that you can target them with your digital sales strategy.
2. Research your competition
If you want to beat your competition, you have to know them.
Is there a specific competitor that is riding on your coattails or beating you in search results?
Your biggest competitor is the one that you’ll likely draw inspiration from when it comes to your marketing strategy.
For example, is your biggest competition using social media marketing? Do they provide options to “call now” on their home page?
You’ll need to research your competition to find out how they run their marketing strategy, what keywords they target, and what practices they use to better understand how to speak to your target audience successfully.
3. Focus on relationships
Every digital sales strategy relies heavily on relationships.
For example, it’s much easier to sell fundraising candy bars to your grandmother than a stranger on the street. You can sell something to someone much easier when you build a relationship with them first.
The same thing holds for a digital sales strategy.
You should focus, first and foremost, with building relationships with your site visitors before expecting them to become loyal customers.
Here are some ways you can build relationships with your target audience:
- Provide them with personalized content based on what they need
- Implement a chat feature that allows you to speak directly with site visitors, or use messaging features on social media to communicate with your followers
- Offer them with something of value without expectation, or give them something for free
4. Meet customers where they are
Like we mentioned, spending time on mobile devices, tablets, and laptops is more common than ever. With your digital sales strategy, you must meet customers exactly where they are — and that’s online.
To take it a step further, find out where your target audience spends most of their time.
Do they hang out on social media, or would they rather surf Google for what they’re looking for? Regardless, you can target them with your digital sales strategy.
Why you need a digital sales strategy
There are several reasons you need a digital sales strategy — here are the most important:
A digital sales strategy helps you beat out your competition
We briefly touched on the exorbitant amount of competition out there, but your competition is one of the main reasons you need a digital sales strategy. Unless you want to fall behind, you must find a way to make your brand a yellow bird in a sea of crows.
With the right digital sales strategy in place, you can do just that.
Your online marketing strategy allows you to stand out online by targeting your audience at the right place and the right time. You can even target them with keywords that they’re already searching for.
A digital sales strategy helps you meet your audience where they are
Secondly, in today’s digital world, you must offer your products and services in the digital space. Online marketing helps you sell your products to your audience where they already are, which is online.
Matter of fact, most people spend more than four hours per day on their smartphones — meaning you have tons of opportunity to appeal to your target audience throughout the day when you opt for a digital sales strategy.
A digital sales strategy helps you increase sales
If you’re looking to not only increase website traffic but increase sales, a digital sales strategy is the answer.
When done right, the digital sales process works to bring more traffic to your website with strategies like search engine optimization (SEO) and helps them convert by pushing them further down the sales funnel with other techniques, like pay-per-click (PPC) advertising.
Increased sales mean increased revenue, so if that’s what you’re after (and what business isn’t?), digital marketing is what you need.
Do you need an agency to help you create a digital sales strategy?
If you’re overwhelmed at the thought of creating and implementing your own digital sales strategy, you’re not alone! That’s why agencies like WebFX exist!
We’ve been in business for more than two decades, and we are home to over 200 digital sales specialists who are ready to help you implement a campaign that works for your unique business!
If you’re interested in learning more about what we can do for your business, feel free to contact us online or give us a call at 888-601-5359!