The CRM for Google Workspace That Powers Your Online Marketing

Matthew is a Marketing Copywriter with a B.A. in Professional and Public Writing from Auburn University. He aims to learn a little more about the SEO world each day, and share as much of that knowledge with you as he can. When he's not striving to put out some fresh web content, he's usually fueling his Tolkien obsession or working on miscellaneous creative projects.

Does your company use Google Workspace? If you do, you know how helpful it can be. Including such tools as Gmail, Google Drive, Google Docs, and more, Workspace allows you to create, organize, and publish a variety of online marketing materials.

Another incredibly helpful marketing tool is a customer relationship management (CRM) platform, which helps you organize and analyze your customer data to learn more about your audience. Naturally, your company will also want a CRM to help you with your marketing.

While it might be helpful if there was a CRM already built into Google Workspace, there isn’t. That means you have to find a CRM for Google Workspace somewhere else. The good news is that many CRMs can still integrate with Google Workspace — including Nutshell.

Wondering what makes Nutshell the ideal choice for your Google Workspace CRM? Keep reading to find out more.

Why use a Google Workspace CRM?

There are a few advantages to having a CRM. The most significant one is that a CRM can help you learn about your audience. You can gather audience data in your CRM and then analyze it to figure out what sorts of people buy from you and what they want.

This is helpful because knowing that information allows you to create far more effective marketing campaigns that do a better job of driving revenue. That includes the marketing campaigns you create in Google Workspace.

A CRM is also great for helping you automate various sales tasks, which we’ll touch on again later on this page.

Why choose Nutshell as your Google CRM?

You may be unsure what CRM to choose for your company. But the choice doesn’t have to be hard — Nutshell is the ideal Google Workspace CRM. Here are just a few of the ways it can benefit your company.

1. Nutshell is easy to use

Firstly, Nutshell is an incredibly intuitive tool to use. The Nutshell team knows that a new CRM can seem overwhelming at first, so they’ve made it a priority to keep everything as user-friendly as possible. The dashboard is laid out in a clean and organized manner to make the CRM easily navigable.

Furthermore, as you generate leads through Google Workspace, you’ll want to keep track of them at different stages of the sales funnel — and you can do that through Nutshell. Prospects are clearly organized by their place in the funnel. You can jump between tabs entitled “People,” “Companies,” and “Leads.”

You can also easily search for prospects with Nutshell’s predictive search feature, allowing you to find specific clients or leads based solely on a name or a piece of contact information.

2. Nutshell integrates with Google Workspace

Since you’re specifically looking for a CRM that fits well with Google Workspace, it’s essential to find one that allows for Google integration. Thankfully, Nutshell fulfills that requirement.

Syncing Nutshell up with Google Workspace is a cinch. Once you’ve done so, the Google integration is two-way. On the one hand, you can import data from Google Workspace directly into Nutshell. For example, maybe you want to track some Gmail metrics in Nutshell. If so, it’s an easy task to import them into the CRM.

Just as you can access data from Workspace in Nutshell, you can also access certain CRM features in Google Workspace. For example, if you’re working in Gmail, you can take advantage of Nutshell’s email automation features without ever leaving Gmail itself.

3. Nutshell automates day-to-day tasks

A CRM like Nutshell can do a lot of different things, but the last thing you want is to have to spend all your time manually performing mundane tasks in it. After all, using Google Workspace is time-consuming enough as it is.

Thankfully, you don’t have to worry about time management with Nutshell. It offers a number of sales automation features that can help you free up your schedule and more efficiently run your campaigns.

To go back to a previously mentioned example, Nutshell can automate a lot of your email marketing campaign tasks in Gmail. In particular, it can automatically send out pre-composed emails in response to particular user actions, like visiting a particular page on your site.

You can also automate data categorization in Nutshell, allowing you to automatically sort data based on factors like location and place in the sales funnel rather than doing it manually.

4. Nutshell provides top-tier customer service

Finally, even without Google Workspace in the equation, Nutshell stands out for its superior customer service. Nutshell knows the importance of keeping you connected with a team of professionals — real people, not simply a chatbot or a pedantic online guide.

If you ever have any issues with the platform, whether it’s a technical issue or simply a question about how to integrate with Google Workspace, all you have to do is get in touch with the Nutshell team. They’ll be more than happy to help you figure things out, and they’ll do so quickly and efficiently rather than leaving you on hold for hours.

Nutshell is your company’s optimal CRM for Google Workspace

If you’re trying to decide on a Google Workspace CRM, you won’t find one better than Nutshell. From its Google integration to its fantastic customer service, Nutshell is the perfect companion to your use of Google Workspace.

It’s better than that, though. If you use MarketingCloudFX, our proprietary marketing software, you can opt for our Foundation Plan to get 10 Nutshell seats included in the deal. Using MarketingCloudFX and Nutshell together gives you extra value since you’ll get expert strategy recommendations from our experts alongside the data needed to power more conversions in Nutshell.

To get started with MarketingCloudFX and Nutshell, just get in touch with us today. You can call us at 888-601-5359 or contact us online to start the process!

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