11 Sales Intelligence Tools for 2024 to Help You Streamline Your Sales Process

One of the best ways to streamline the process of earning and converting leads is to use sales intelligence. Sales intelligence is where you gather, organize, and analyze various types of sales data to help you learn more about your sales pipeline and manage that pipeline more efficiently.

The best way to conduct sales intelligence is to use sales intelligence software. There are several different sales intelligence tools out there, but which one is right for your business?

On this page, we’ll go over 11 of the best sales intelligence software options out there, including:

1. ProspectorIQ
2. LinkedIn Sales Navigator
3. Cognism
4. ZoomInfo
5. Apollo.io
6. HubSpot Sales Hub
7. Drift
8. Lusha
9. D&B Hoovers
10. Bombora
11. Datanyze

Keep reading to learn more about each tool. Then subscribe to Revenue Weekly, our email newsletter, to get more helpful marketing and sales content delivered right to your inbox!

1. ProspectorIQ

Price: Limited free plan or $37+ per month (must have customer relationship management (CRM) plan starting at $16 per user per month)

If you’re looking for a seamless way to add prospects to your CRM, ProspectorIQ is the way to go. ProspectorIQ is a feature within Nutshell CRM that lets you define your ideal customer profile, find prospects that match those characteristics, and then add their information to your CRM with just a few clicks.

Users can define their ideal customers by criteria like job title, industry, and location, and save filtered lists to make it easy to find the prospects they’re looking for. While you’ll need a Nutshell CRM subscription to use this tool, having a prospecting tool built into your CRM makes adding new prospects to your email sequences and pipelines easier than ever.

2. LinkedIn Sales Navigator

Price: $99+ per month

The first sales intelligence platform on our list is LinkedIn Sales Navigator. As the name indicates, this tool is offered by LinkedIn. That means it already comes with a huge advantage, since LinkedIn has a ready-made database of countless businesses and individuals that you can sort through in Sales Navigator.

Sales Navigator is great for finding and organizing leads. However, it’s not as useful for outreach, with very limited options. That means you may want to either choose a different option or pair LinkedIn with another tool.

Sales Navigator does offer a free trial if you’re interested.

3. Cognism

Price: Based on custom quote

Another of the best sales intelligence tools is Cognism. In contrast with LinkedIn, Cognism is great for outreach, offering several different avenues for communicating with prospects (including phone calls and emails). It also integrates with several different customer relationship management (CRM) tools.

One of the nicest things about Cognism is that it places a focus on global reach, helping you find clients from around the world. That might not matter to your company, but if it does, Cognism could be a good choice.

4. ZoomInfo

Price: Based on custom quote

ZoomInfo is heavy on lead generation. It lets you create ideal customer profiles (ICPs), which it then uses to search for clients that match those profiles and recommend them to you. It offers an extensive client database that it uses to perform these searches.

A weak spot for ZoomInfo is that it doesn’t offer in-house verified phone numbers for the prospects it recommends, so it’s always a little uncertain if you have the right contact info. In that way, ZoomInfo is kind of like LinkedIn in the sense that its strong suit is finding clients, not contacting them.

5. Apollo.io

Price: $49+ per user per month (free plan available)

Apollo.io is a solid option if you’re looking for something equally useful across the whole sales process. This platform includes lead generation features like ZoomInfo, but it also helps you with outreach, including scheduling calls and meetings. In fact, it can even help you create custom emails to send out.

A low point for Apollo is the way it handles data — it’s unclear how it gathers some of its data, leading to privacy concerns. Plus, the data itself tend to vary in quality. However, there’s no denying that it’s a strong option if you’re looking for something equally useful for research and outreach.

6. HubSpot Sales Hub

Price: $45+ per month (free plan available)

HubSpot offers several different types of marketing and sales tools, including marketing automation software and a CRM platform. But in addition to those, it offers a sales intelligence platform, HubSpot Sales Hub.

This tool lets you automate various sales tasks on top of keeping up with the status of your pipeline and tracking interactions with your customers. You can also view detailed analytics reports to see the effectiveness of your different sales strategies.

7. Drift

Price: $2500+ per month

Drift focuses specifically on conversational intelligence. That means it tracks engagement between prospects and your brand, alerting you whenever an interaction happens (such as engaging with your website or chatting directly with your business).

By examining these brand interactions, Drift will determine which prospects are most likely to buy from you, allowing you to focus your efforts on those prospects. It uses artificial intelligence (AI) to do things like qualify leads and set up meetings.

Despite all these features, there’s a big downside to Drift — it’s wildly expensive. So, it may not be in every company’s budget.

8. Lusha

Price: $29+ per month (free plan available)

Another sales intelligence software option is Lusha, which focuses on helping you find accurate contact information for your prospects. It has an extensive database that provides information like email addresses, phone numbers, and more.

Lusha does integrate with certain CRMs, but only on some of the higher-priced plans. If you don’t care about that, though, there is a free plan available.

9. D&B Hoovers

Price: Based on custom quote

D&B Hoovers, a sales intelligence platform offered by Dun and Bradstreet, a company that specializes primarily in credit scoring. Hoovers takes advantage of all the business data gathered in the credit scoring process, recycling it for sales intelligence purposes to help you identify prospects and gather their contact information.

While Hoovers is great for finding prospects, it doesn’t offer verified phone numbers, and its customer support isn’t the best.

10. Bombora

Price: Based on custom quote

Bombora stands out on this list because it’s a business intent provider. That means it tracks data about business behavior online to see what sorts of needs and interests they have. That allows it to identify potential leads for your business based on which companies express interests that might lead them to partner with you.

Another advantage to using Bombora is the fact that it can help you refine your targeting. For example, if you observe that most of your prospects are searching for a particular topic, you can integrate that topic into your marketing to help draw them in.

11. Datanyze

Price: Based on custom quote

The final sales intelligence software option on our list is Datanyze. Datanyze is pretty par for the course in terms of its features — it helps you research business contact info, generate and nurture leads, and analyze your business and sales data, much like most of the other tools on this list.

The main difference with Datanyze is the pricing. Instead of charging a monthly fee, Datanyze charges based on credits. You get a certain number of credits to start with, and when they run out, you must pay more to get more credits.

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