Join over 190,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

Featured In
  • GoDaddy
  • New York Times
  • Moz
  • Oracle
  • Hubspot

Long-Term Learning for Web Search Engines


Abstract. This paper considers how web search engines can learn from the successful searches recorded in their user logs. Document Transformation is a feasible approach that uses these logs to improve document representations. Existing test collections do not allow an […]

Read Blog Post ~ 1 minute read

How Advertising Makes Us Buy [Infographic]


Advertising is everywhere in today’s world. It doesn’t matter if we’re watching TV, listening to Pandora, using Google, or driving down the highway — we’re going to see or hear advertisements for something (except when we’re watching Netflix). With so […]

Read Blog Post ~ 8 minutes read