Content marketing doubles the conversion rates of websites. Companies that use content marketing also see 6x more conversions than businesses that skip on content marketing. The success of your content marketing strategy, however, relies on more than adopting it.
You also need a competitive approach, shareable content, and a dedicated team.
Our content marketing can provide that, serving as your dedicated content creator. In the past five years alone, we’ve helped businesses use content marketing to earn more than $2.4 billion in revenue, more than 6.3 million leads, and more than 4.2 million phone calls.
Discover how your company and our digital content agency can work together below!
Or, chat with us about it one-on-one. Give us a ring at 888-601-5359 or contact us online to chat with an experienced strategist about our content services, which range from content marketing to SEO copywriting to AI SEO copywriting and analysis.
At WebFX, our content marketing company provides a turnkey solution to content with the following services:
From strategy development to writing to editing, our dedicated team of SEOs, copywriters, and editors take care of everything with our content marketing services. Plus, we provide routine, transparent reporting to measure the return of your content.
Produce original, must-share content, from blog posts to online guides, with our content creation company's SEO copywriting services. With in-house technical and non-technical writers, we ensure the accuracy of your content.
Leverage the power of our machine learning and artificial intelligence platform, MarketingCloudFX, to receive SEO writing guidelines for new content or actionable recommendations to improve existing content for SEO.
Access voice searchers with content optimized for them, as well as voice search. With a dedicated team of SEOs and industry influencers, we can help your voice-optimized content perform and generate results.
WebFX, an award-winning content marketing firm, offers custom content plans, designed to fit your needs and budget.
Interested in pricing and deliverables for WebFX content marketing plans? Head over to our content marketing services page to view our plans and prices.
|Features||Basic Plan||Aggressive Plan||Market Leader Plan|
|Content assets developed||3||6||10|
|Dedicated Content Marketing expert|
|Online project management schedule|
|Monthly Content Marketing Strategy Report|
|Choose from the following Content Marketing Asset Options - Customized to your business goals|
|Website & Social Engagement Videos|
|Animated Explainer Videos|
|Live Action Explainer Videos|
|Paid Content Asset Promotion|
|Content Asset Outreach|
|Competitor Gap Content Outlines|
|Voice Search Optimized Content|
|User Testing Videos + Suggested Actions Summary Reports|
|1 Personalization Graphic (Equal to 1 Asset)|
|Rich Media Citations|
|Competitor Content Gap Intelligence Report|
|Monitor competitors' website changes on a monthly basis|
|Predict your and your competitors' market share on a monthly basis|
|Competitor intelligence login to view competitor data|
|300+ SMEs behind campaign driving results|
|Monthly Content Marketing Investment:||$1,800||$3,600||$6,000|
Need more information? Call Us: 888-601-5359
|GET STARTED||GET STARTED||GET STARTED|
With a client retention rate of over 90%, plus a client recommendation score that exceeds the industry average by 488%, WebFX is a content marketing agency known for putting its clients first — and we’ll do the same for your business and your team.
Get a sneak-peek at our process:
While every process varies slightly, depending on the service, you can also trust our digital content marketing agency to research your industry, learn about your business, and build a custom strategy for you and your team, as well as provide routine reports.
If you have questions about what each service includes, feel free to contact us online.
At WebFX, our content marketing firm’s services encompass a range of content types, including:
In addition to these content marketing services, we also offer complimentary online marketing services to help your content rank at the top of search results.
As an experienced content strategy agency, we recognize that one of the biggest parts of content marketing is optimizing it for search engines so it can rank highly. If it doesn't, people have trouble discovering your content.
SEO allows us to improve your website so that you rank highly in search engines.
It’s comprised of strategies like keyword placement, adding images and graphics to your content to make it more engaging, and ensuring that you have a solid navigation throughout your site so that users can find the content they’re looking for.
To make navigation easy for site visitors, you should implement a navigation bar at the top of every page with drop-down menus – allowing users to find exactly what they’re looking for – and quickly.
With WebFX, a full-service digital marketing agency, we'll help you create custom content that engages readers, ranks at the top of search results, and drives results.
When it comes down to deciding whether or not you should create and market your content on your own, or hire an agency to do so, there are pros and cons to both.
If you’re planning to write and promote your own content, you won’t have to spend a penny. You’ll be doing your own work for free.
However, this can become a hindrance when you’re trying to run your company. Do you have someone that is a fantastic writer that can also do keyword research? Do you know the ins and outs of social media posting and SEO?
If the answer is no, it might be a great idea to hire a content marketing firm.
When you hire an agency to take care of the content aspect of your website, it not only frees up time for you to run your business, but it also ensures that the job is done quickly, efficiently, and correctly.
Agencies are well-read in areas like keyword research and content creation, and can create customized content that targets the keywords that are most important to you.
They’ll look at a multitude of keywords to decide which ones will have the highest return for your business when they’re targeted, and which keywords can be left out of the mix.
WebFX will also help you create content that converts.
A content marketing campaign has a lot of moving parts, and even though it won’t be free, you can bet that hiring a content marketing company is the best option for your business.
There are a few qualities that every great content company has. Let’s talk about a few of the most important.
A great content marketing firm will create high-quality content for their clients that will drive results for their business. But how do you know whether or not the content they create for other clients is high-quality? Do a quick Google search of some of the clients featured in their portfolio. Are they ranking highly? If so, it's probably safe to bet that they do great work, since clients' content has a top spot in Google.
Another way to tell if a content marketing company provides high-quality content by looking into the number of satisfied clients they have, and the number of testimonials they display on their website. It's even better if the agency provides concrete numbers that define the results they've driven for clients.
When an agency is great at what they do, their clients will want to talk about them. A great content creation agency will have at least 200 testimonials, and will have a high rating on review sites like Yelp and Clutch.
There is a difference between testimonials and reviews, though. Reviews on websites like Yelp can be a mix of comments, both positive and negative about an agency. Testimonials however, tend to all be positive, and are typically featured on an agency's website. That's why the number of client testimonials an agency has is so telling - because all the comments are positive ones!
Did you know that WebFX has 550+ client testimonials?
The best content marketing agencies will always be transparent. This means that there are no hidden fees or costs, and they know how to communicate effectively.
One way to tell if an agency is transparent is by looking to see if they have their pricing online. When agencies post their pricing, you know that their goal is to not waste any time finding clients that fit them, and vice versa. When site visitors and potential clients see a pricing table, they're able to determine right off the bat if the agency is within their budget. This kind of up-front communication in the form of a pricing table means that neither party wastes their time determining if they're a good fit budget wise.
Transparent content marketing agencies will also commit to campaign reporting. This is when the agency lets you know how your campaign is working, the results its driving, and more. Without transparent reporting, your agency could be scamming you out of great results without you even knowing.
Before settling on an agency, be sure to determine whether or not they have a reporting system for their content marketing campaigns.
The best content marketing agencies understand that all businesses are different and will always insist on making a custom content calendar just for your company.
They’ll understand that even if two businesses are within the same industry, their unique companies differ greatly in goals, content topics, and even keywords, and they’ll construct a campaign to fit that.
With so many great content marketing agencies out there, it can be hard to pick one that’s the perfect fit. However, there are some criteria that you should follow when making your decision. Along with the qualities mentioned above or what makes a content agency great, check out these criteria.
You should always consider your budget when you’re making a decision about an agency. Check over their pricing pages, and decide if their services are something you can afford.
If not, bump them out of the running. There’s no sense in considering them if they don’t fit your monthly budget as a business.
Location is something important to consider if you want to meet with your content marketing firm's representative in person.
If you choose an agency that lives across the country, it won’t be realistic to have in-person meetings on a regular basis. Rather, you’ll be doing most of your communication on the phone or via email.
Communication is often just as effective from states away, however, if meeting in-person with your digital content marketing agency is important to you, you should be sure to choose one within reasonable traveling distance.
Do your research before committing to a content marketing company.
You should search their website to see what their culture is like, how they treat their customers, and what drives their business.
If they seem to be a company that is driven by sales, rather than making their clients happy, they might not be the best option. Instead, they should make it obvious that client happiness is one of their number-one goals.
You should also do your research to ensure that they offer everything that you’re looking for, and that they can provide the kind of content marketing strategy that you desire.
For example, if there is an agency that fits the budget and location, but they opt not to do keyword research and just write content, you may want to rethink your decision.
Before committing to a content marketing firm, you should always read their testimonials to see what other people say about them.
It’s one thing to see if the agency has a lot of testimonials, but it’s another thing to read them and see what other happy clients have to say.
You’ll learn a lot – and they might even help you make a decision. For example, if you’re concerned about turnaround time, and a client testimonial specifically mentions the fast turnaround time, this could be a great sign that the agency can handle a high volume of work and still return it in a timely manner.
You should also read the negative reviews that you see on Yelp! and determine if they warrant a red flag.
If there are a small volume of negative reviews about an agency in comparison to positive reviews, don’t let that sway your decision. There will always be individuals that didn’t like something about an agency, but that doesn’t mean that they’re not right for you.
No matter your industry, content marketing is extremely important to your business — and for more than one reason. No matter what kind of company you run, content marketing is a great way to inform users about your company, your products, your staff, your facility, and so much more.
Content is how you’ll get users to your site, and once they’ve made it there, it’s one of the elements that can make or break their decision to purchase your product or look elsewhere.
To better understand the value of content marketing, let’s first talk about Google and its ranking algorithm.
In order for users to find you online, it’s extremely important to rank highly in search results. If you don’t it’s unlikely that users will find your business, especially since 75 percent of searchers don't look past the first page of results.
Google’s goal is to serve users with the search result that best fits their search query. They want to provide content that is both beneficial, informative, and likely 1000 to 2000 words in length.
With this information, it’s safe to say that if you don’t have well-rounded content on your site, you likely won’t rank highly in Google, and customers will have a hard time finding you.
Now that we understand the importance of content, why is it so important to market that content?
If users don’t know about the pages on your website, how can your company benefit from them? This is the exact reason why marketing your content is so important.
Marketing your content with strategies like search engine optimization (SEO), social media, email marketing, and others, allow you to get your keyword-based written material out to your most qualified customers.
When you target keywords important to your industry, you'll be able to interest customers that are interested in those keywords — which are likely products and services. This means that highly-qualified individuals, or those likely to convert, will visit your website, get to know your business, and ultimately convert. Even if they're not ready to convert right away, they'll have a good awareness of your brand after surfing your website.
The more people that benefit and learn from your content, the faster your business will grow.
If you want to start a content marketing campaign for your company, our content marketing agency can help!
When you work with WebFX, you’ll get a personal account manager that can suggest the best route for your content creation, suggest target keywords, and ensure that the content drives quality traffic to your website.
It's important to us that we provide our content marketing services to New York clients as well as California clients, and every business in between. We can't wait to work with you, no matter where you are on the map!
Contact us today for a free quote!