20 Chiropractic Industry Statistics You Must Know

Check out the statistics below to learn more about the chiropractic industry and its role in modern healthcare!

And if you’re interested in reaching more patients and growing your chiropractic business, contact us today to speak with a digital marketing expert about our digital marketing services!

Chiropractic industry statistics: The chiropractic market

Patients and their healthcare providers continue to seek ways to reduce pain without needing drugs or surgery. For many, chiropractic care is the painless, non-invasive solution they’re looking for. The demand for prescription-free pain relief will keep the chiropractic industry growing.

By 2050, 22% of the U.S. population will be 65 and older, meaning more people may seek out chiropractic care for various problems and ailments.

Here are some chiropractic industry stats that show how the market will look:

1. Chiropractic care is the largest form of alternative and complementary medicine in the United States
2. The chiropractic market in the U.S. is worth about $20 billion.
3. The chiropractic industry is worth over $19 billion in the United States.
4. There are over 280 million chiropractic visits every year in the U.S.
5. Over 35 million Americans see a chiropractor every year.
6. Americans receive over one million chiropractic adjustments every day.
7. Having lower-back pain treated by a chiropractor costs 40% less than seeing a medical doctor.

Chiropractic industry statistics: Employment

The demand for chiropractors is expected to increase over the next several years to keep up with the growing industry. 

Check out the following stats for chiropractors for an overview of the chiropractic workforce:

8. The top 10% of chiropractors make over $132,000 a year.
9. The average salary for chiropractors in 2022 was around $75,300.
10. There are about 67,000 chiropractic businesses in the U.S.
11. About 10,000 people are studying at accredited schools for chiropractors in the U.S.
12. 80% of chiropractors are male.
13. The Bureau of Labor Statistics expects the employment of chiropractors to grow 9% over the next decade — faster than average compared to other occupations.

Chiropractic industry statistics: Patients

It’s always helpful to know your audience, no matter what type of business you run. That way, you can develop an effective marketing strategy to connect with patients.

The following chiropractic industry statistics illustrate who seeks chiropractic care and why:

14. Around 2 million children visit the chiropractor each year.
15. Back, neck, and joint pain are some of the most common health conditions experienced by older adults.
16. The average spinal adjustment visit costs $50-$75.
17. According to a University of Michigan poll, 66% of adults ages 50 to 80 currently use or have used at least one form of integrative medicine, such as chiropractic care, to treat or prevent a health issue.
18. 60% of patients visiting a chiropractor are women. 
19. 46% of chiropractic patients seek treatment for lower back pain.
20. Almost 10% of American adults have low back pain that affects their daily activities.

Do you feel inspired to reach more patients?

Have the above statistics inspired you to rev up your chiropractic business? If so, we’re here to help.

WebFX is a digital marketing agency with over 29 years of experience helping businesses reach more clients and drive more revenue. 

We know how to help healthcare practices drive the revenue and growth they desire. For instance, we helped Merrimack Valley Psychological Associates double their revenue in six months and add six new team members.

Contact us to learn more about our customized digital marketing plans for chiropractors!

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