Are you an OBGYN looking to reach more patients? Search engine optimization (SEO) can help!
On this page, we’ll take a look at why your OBGYN practice needs SEO and five SEO tips to help you attract more patients online.
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What is SEO?
If someone in your area searches online for OBGYNs, you want your practice to appear at the top of search results — and SEO can make that happen.
SEO refers to a number of strategies that boost your website’s rankings in search results for keywords and phrases related to your practice.
For example, you can include keywords in strategic places on your website like your title tags, headers, and meta descriptions. You can also add custom content to your site that addresses topics that interest potential patients.
These strategies, and more, can help your site appear higher in search results when people look for OBGYNs online. And SEO makes it easier for people in your area to find your practice and contact you to schedule an appointment.
Why your OBGYN practice needs SEO
Wondering why your OBGYN practice needs SEO? Let’s take a look at four of the top benefits of SEO for OBGYNs.
1. Higher rankings in search results
SEO helps your practice appear higher in search results for searches related to your practice. This is extremely beneficial since sites that rank in the first three spots receive more than 50% of clicks.
When your site ranks higher in search results, more people will be able to find you and contact you to schedule an appointment. Your site will also appear more credible and trustworthy if it is among the top results.
2. Increased awareness
The higher your site ranks, the more people will be able to find you online.
This helps increase awareness of your practice, and gives more potential patients the opportunity to learn about you and the services you provide. Even if they aren’t ready to schedule an appointment, they will be more likely to remember you in the future. And they may even recommend your practice to friends and family members looking for an OBGYN.
3. More website traffic
As your site appears higher in search results, you will also notice an increase in website traffic.
Your website is often the first interaction between your practice and potential patients. As people visit your site, they will learn more about your practice and be able to contact you to schedule a visit.
4. More qualified site visitors
Since SEO targets people who are already searching online for your services, the people who visit your site will be more likely to need your services and contact you.
With traditional marketing channels, radio and billboard ads, you can’t be sure that the people who view your ads need the services you provide. However, SEO can help you reach a more qualified audience, because they’re already searching for your services online.
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5 SEO tips for OBGYN
Now that you understand why SEO is so important for OBGYNs, let’s take a look at five SEO tips your practice can start using today!
1. Start with keyword research
Successful SEO campaigns begin with keyword research. This step helps you uncover the keywords and phrases people search online to find your practice.
Tools like KeywordsFX and Keyword Tool are great because they provide suggestions based on user search data. In other words, they help you find keywords that your target audience actually searches online.
You can also use Google Autocomplete to uncover topics related to your practice. Start by entering a generic keyword or phrase into Google. Then, instead of hitting enter, take a look at the suggestions that pop up.
This will give you insight into the topics that your audience wants to learn about, and you can create custom content to address their questions.
2. Create custom content
Creating and posting helpful content on your site is a great way to engage visitors and help them learn more about your practice.
Search engines like Google also love helpful, high quality content. And including content on your site can help you rank higher in search results related to your practice.
If you don’t already have a blog, consider creating one and keeping it updated with the latest findings in your field, answers to frequently asked questions, and news about your practice.
You can also add visual content like photos and videos to give potential patients an inside look at your practice and providers. This will help them feel more comfortable and confident in their decision to choose your practice.
3. Optimize for local search
You want to make it as easy as possible for people in your area to find your practice, and local SEO can help.
One of the easiest ways to implement local SEO is to include your location in your page titles and site content. You can also claim your local listings on sites like Google My Business, Bing, and Yelp.
Optimizing your site for local search will ensure that your practice appears at the top of search results when people in your area search for your services. And it can help you attract more patients to your practice.
4. Optimize for mobile
Today, nearly 60% of searches take place on mobile devices.
This means that if your site isn’t optimized for mobile search, you could be missing out on valuable leads. Mobile optimization helps ensures that your site looks great and performs well across a number of platforms including smartphones and tablets.
If you want to make sure that your website is optimized for mobile search, WebFX can help! We offer responsive design services to help you get the most out of your online presence.
5. Keep track of your results
Finally, it’s important to track and analyze the results of your SEO campaigns.
Using Google Analytics, you can evaluate key metrics such as sessions on your website, new leads, and conversions. Google Analytics can also help you keep track of the most popular pages on your site so you can create more content about topics that resonate with your target audience.
Evaluating the results of your SEO campaigns will allow you to make tweaks to your campaign to help you reach more patients and get the most out of your SEO spend.
SEO plans from WebFX come with custom reporting, so you’ll always know the results of your campaigns, and see exactly what your marketing budget is achieving.
Want to speak with an expert? Call us at 888-601-5359
WebFX is a top SEO company for OBs
An award-winning SEO company, WebFX provides custom SEO plans to help our clients reach their business goals.
We work with businesses in a variety of industries, and we publish all of our SEO prices online to help you evaluate your options and choose the plan that’s right for your OBGYN practice.
If you’re not convinced that SEO is right for you, don’t worry! We offer guaranteed SEO services, so if we don’t achieve the goals we set for your campaign, we’ll refund your initial campaign investment.
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