As a lawn care business owner, your success hinges on one thing — getting more customers who need your services. But your website doesn’t seem to be introducing enough potential customers to your business, and you’re not sure how to make it any better.
Lawn care website design isn’t your forte, and that’s perfectly fine. But web design is our specialty, and that’s why we’ve put together this page of tips and ideas for you. By reading this article, you’ll learn some ways you can improve your website to attract more leads and customers, growing your lawn care business and dominating your competition online. You’ll also learn how we can help with your lawn care web design. If you’d like to speak with one of our web design professionals, you can reach us at 888-601-5359.
Why is lawn care web design so important?
In the past, your business may have brought in a healthy amount of customers who needed your services from sources like the phone book or local advertisements. Even word of mouth marketing may have been effective. But now it seems like these referrals have slowed. Why?
The answer is simple: the Internet has taken over. Consumers now prefer to go online to do research. On the Internet, anyone can get a fast, truthful, unbiased recommendation of any kind of business they want, whether it’s a local one like yours or a national brand. And a website is the first impression anyone will get of any business… which is why it’s so important to have one that looks great.
If your website looks good, chances are your customers will have a good first impression of your business. But if it looks out-of-date or doesn’t load properly, your potential customers may quickly leave for a competitor’s website. That’s why it’s so important to have a site that is up-to-date and engaging: without it, you may lose business.
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Try these tips to create an engaging website
If you want to create the best lawn care website possible, try a few of these tips on for size. These strategies will help you improve your design, retain more of your visitors, and turn potential customers into real sources of revenue.
Make your website mobile-friendly
More and more people are using their mobile phones and tablets to go online, look up information, and find local businesses. Because of this, it’s becoming absolutely crucial for websites to display properly on devices with small screen sizes. Websites that don’t display properly are more likely to lose visitors — and leads.
One of the best ways to both improve your design and make your site mobile-friendly is through the use of responsive design. Responsive design is a method where a website’s content “responds” to a device’s screen size, and automatically moves elements and content around to fit the screen. This means a visitor sees the same thing on a phone or a laptop, and doesn’t have to pinch-zoom or scroll to read text or view images.
The website you’re looking at right now is responsive, so if you want to see how it works, try resizing this window or viewing this page on another device. See how the content automatically scales up or down? This can help you keep visitors on your website for longer, if they get to your page from a smartphone or tablet, and ensure that your potential customers don’t get frustrated and leave.
Ensure your navigation is simple and uncluttered
Take a good, hard look at your lawn care website design as it currently stands. When someone new comes to your site, how easy is it for them to find your list of services? Your pricing? How about your operating hours and contact information?
If your website currently has multiple layers of menus, or if it’s difficult to find any of these basic features, you may want to reconsider how your navigation is currently set up. Your visitors expect your navigation to be simple and elegant, not to mention uncluttered by multiple options or even layers of menus.
Think about the most common choices a new lawn care customer might make if they are coming to your site for the first time, and try to have those options reflected in your navigation. If a page is missing, add it; if an extra page is represented in your main navigation, consider moving it to the site footer instead.
Add photos of your business and real lawns
Is your website full of text and nothing else? Your visitors are going to get bored — quickly — if your site doesn’t have some kind of visual appeal. A huge part of good web design is the use of graphics, and for local businesses, nothing can take the place of large, detailed, photographs.
Stock photos are great, but nothing can take the place of real photographs. Try adding some photos of your business, real customer lawns (with the permission of those you’ve done work for, of course), your equipment, or your team. Visitors to your website will appreciate the authenticity, not to mention the visual appeal the additions add.
Photos can also make your business seem more likable and trustworthy. For example, if you have a photo of your team smiling, or even a photo of you on a page about your business, a potential customer may feel a connection with you. That connection may make them more likely to call you for a quote than a business with no name or “face” on their own website.
Make it easy for visitors to get in touch
How easy is it for a potential customer to contact you? Is your contact information proudly displayed on every page, or do your leads have to dig through the footer of your site to find a tiny little link that says “contact us”? Do you have an email address, or do visitors have to call you to make an appointment?
Getting more leads means you have to cater to visitors who don’t want to make any effort. The easier you can make the process of getting in touch with you for information or making an appointment, the better. This means not only making your contact information extremely visible — and putting it on practically every page — but adding ways for people to contact you with just a few clicks.
One of the best ways you can accomplish this task is by adding a contact form to your website. These can typically be added through a free service, your website host, or your CMS (content management system) very quickly, and keep your leads from needing to open their email client or pick up the phone. Contact form messages will go right to your inbox, and you can respond to them quickly to make an appointment or answer customer questions.
Fill your pages with relevant content
You may not think of copywriting or content as a crucial part of good lawn care web design, but it is. In fact, the success of your website depends on the words you add to it more than you might expect.
If your website looks barren and blank, your visitors may get a strange feeling about it — no matter how good it looks otherwise — and leave. That’s why you should try to fill in your pages with relevant information. Talk about what your lawn care business does, how long you have been in business, the services you offer, and so on. Give your visitors something to read (or skim) for important information.
What else should a lawn care website have?
The success of a lawn care website depends on a lot more than its design. The best lawn care websites out there have not only beautiful designs, but also sport strong, informative content backed by relevant keywords, as well as a well-researched search engine optimization (or SEO) strategy.
Need help designing a high quality website?
Now that you’ve read these tips on lawn care website design, you may be wondering where to start. After all, you’re good at lawn care — not web design. But that’s where we come in. We’re WebFX, and we’re experts in website design, online marketing, and growing your business using the Internet. We’ve worked with lawn care web design before, and we can deliver outstanding results for your company.
If you need help making your website better, we’re here for you. Reach out to us today for a customized quote, and we’ll put together a proposal showing how we can efficiently and affordably get your business more leads and revenue using a redesigned lawn care website, Internet marketing methods, and SEO.
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