There are many digital marketing methods you can use for your pest control company. All these methods will help you garner new leads for your business. One of the best options for lead generation is email marketing.
Email marketing enables you to directly connect with leads that are interested in your services. You can send these leads emails that will catch their interest and provide them with the information they need to take the next steps with your company. It is a method that enables you to nurture leads to get them to convert.
This method has a great return on investment (ROI) too. For every $1 spent, you have the potential to earn $44. That means you can earn an ROI of 4400%!
So, how can you make the most of your email marketing campaign?
On this page, we’ll discuss tips for helping your pest control company create a successful email marketing campaign. If you want to learn more about how email marketing can help your business grow, call us today at 888-601-5359 to speak with a strategist.
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1. Build a subscriber list
The most important part of your campaign is your subscribers. These are the people who are interested in hearing about your services. You want to build a subscriber list so that you have a pool of potential leads that are interested in learning more about your business.
The keyword here is to build a subscriber list. You don’t want to buy one.
Many companies make the mistake of buying a subscriber list. They pay the designated price and instantly gain access to a list of people they can email. Sounds great, doesn’t it?
This isn’t as great as it seems. When you buy an email list, you’re getting a list of people who may have never heard of your business. Most of these people aren’t interested in hiring a pest control business.
So, when you start composing emails and sending them to this list, your emails will get ignored. Your emails will be deleted or end up in spam. Most, if not all, will unsubscribe from your emails to ensure they never receive them.
When you buy email lists, you’re getting a list of people who didn’t agree to hear from you. They aren’t interested in your business. You will end up wasting money by buying email lists.
The best way to make the most of your email marketing campaign is to build your list of subscribers. It takes time, but the results are worth it.
You can build your subscriber list by putting email sign-up forms on your website. If people are visiting your website, they are more than likely interested in your business. They will be more apt to signing up for emails.
There are numerous ways you can integrate email sign-up forms on your pages. For example, you can add a sign-up bar to your header, so it is at the top of the page. This makes it easy to locate.
You can also include one in the footer. If someone scrolls through a whole page of information, they may want to sign up to receive more information. Instead of making them scroll back to the top, you can have them get to the bottom of a page and be able to sign up with an email bar in the footer.
Another widely used method is a pop-up box. Many companies will have pop-up email sign-up boxes appear on certain pages or when people get to a certain part of a page. This method enables you to put the sign-up box right in front of your audience.
Your website is a great medium for garnering email subscribers. You can also use your social media pages to entice your social followers to sign up for your email list.
Hear What It’s Like to Work With WebFX!
“WebFX did amazing work creating a new website for us on a tight schedule. They have taken the time to learn about our business and give us ideas of how to make our digital marketing better. We still have work to do with WebFX but overall very pleased.”
2. Segment your audience
You are going to get many types of subscribers. Each person joins your email list for a different reason. It is important that you segment your audience in order to cater to those reasons.
Don’t send general blanket emails to everyone on your subscriber list. Many people will end up deleting them because they are not interested. It can also become overwhelming for your subscribers if you are sending them every type of email you create.
It is best to segment your audience and send them appropriate emails. You can segment your audience by demographic information, interests, and behavior. By segmenting your audience, you can send certain types of emails to each group that will interest them the most.
This enables you to send them information they want. It will keep your subscribers happy and interested in your business.
When you segment your audience, you can nurture those leads better. You can continue to send them pertinent information that will help them convert. This is an effective way to make the most of your email campaign for your pest control business.
3. Use a program to help you keep track of your campaign
There are a lot of moving parts in your email campaign. To keep it organized, you’ll want to use a program to help you run your campaign.
Programs like EmailMarketingFX are helpful for constructing your campaign. These programs enable you to do everything in one place and keep it organized.
With EmailMarketingFX, you can create your emails through this program. This enables you to create multiple emails in one place, so you can send them to the right segments of your audience.
You can also send them through this program. It gives you a record of the emails you’ve sent and who received them.
Lastly, this program enables you to track the results of your campaign. You can see who opened your emails, who clicked on your links, and who made a purchase. It is a great way to have everything you need all in one place.
When you use a program like EmailMarketingFX, you will have more control over your campaign. You will be able to organize your email campaign better and improve upon it.
4. Test different emails
An important part of email marketing is trial and error. You are going to send dozens of emails regarding your pest control company and its services. As you track the results, you will find that some emails do not perform well.
It takes time to figure out what resonates with your audience. You may think that a certain type of email will catch their attention and find out it has a low impact.
This doesn’t mean that people will unsubscribe. They may not act on your emails, but all is not lost. It is an opportunity for you to try a new approach to get the attention of your subscribers.
You may need to do some A/B testing. You can try two different headings, two different images, or two different types of emails (sale email vs. general email) to see which one resonates with your audience.
A sale email may focus on a specific sale your pest control coming is having, while a general email may be a link to one of your blog posts. By trying different types of emails, you will understand your audience better and produce emails they want to see.
WebFX can help you take control of your email marketing campaign
Email marketing has the potential to bring great benefits for your pest control company. If you’re ready to start taking control of your email marketing campaign, WebFX can help. We’re a full-service digital marketing company with experience creating effective email marketing campaigns.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team will bring their knowledge and experience to help your campaign succeed. We take the time to get to know your pest control business and build a customized plan to help you achieve your goals.
Our team strives to bring you results. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting your success first and helping you reach your goals.
Want to know what it’s like to work with a top email marketing company like WebFX? Check out our 1,020+ client testimonials to see what it’s like to partner with us!
Learn more about email marketing for your pest control company
If you’re ready to learn more about how email marketing can drive in more leads and conversions for your pest control business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to hearing from you!