How to Do SEO for Roofing Companies in 4 Simple Steps
Learn all about SEO for roofing companies, from its benefits to how to get started, in this mini-guide for roofers. Get our award-winning team’s advice, tips, and more now!
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insights from 48,000 hours of roofing marketing experience
Investing in SEO can help you get an edge on your competition by outranking them in search results and driving more qualified traffic your way.
But where do you start with SEO for roofing companies?
We’ll cover everything you need to know about using search engine optimization in your marketing strategy, including:
- What is SEO for roofers?
- Benefits of roofing SEO
- How to get started with SEO for roofing companies
- Measuring SEO success
Don’t have the time to dedicate to SEO? You can still reap the benefits of SEO by partnering with WebFX! We’ll handle your SEO strategy for you — you worry about handling the new influx of jobs. Contact us online or call us at 888-601-5359 to start generating more leads and revenue with SEO!
What is SEO for roofers?
SEO for roofers is the process of improving your website and its reputation online so that it ranks higher in search engine results pages (SERPs) for keywords related to your industry and services. SEO helps you rank better in searches related to roofing, so you can drive customers needing your services to your website.
How does roofing SEO help my business?
Roofing SEO helps you reach the customers you want where they’re already searching — online. Over 70% of people research a company online before choosing them, which means building an online presence is critical for getting leads to choose your roofing company over the competition.
Here’s how SEO for roofing will benefit your business:
- You’ll drive more qualified traffic: For your roofing business to grow and earn new clients, you need to drive qualified traffic first. A proper SEO strategy can help you rank in searches where people want to find a roofer. It’s a great strategy to help you boost the quality of traffic to your website and earn more leads that turn into customers.
- You’ll help build brand recogntion and trust: Whether it’s a repair or a brand new roof, people want to ensure the company that’s doing the work is trustworthy. When you rank highly in their searches for roofers, it tells them your business is relevant to their needs and trustworthy because you rank well.
- You reap long-term results: One of the biggest benefits of SEO for roofing companies is that it drives continous, long-term results for your business. If you have a blog post about common causes of roof leaks, for example, and it ranks well, it will continually drive traffic without any additional work on your end.
4 steps for getting started with SEO for roofing companies
SEO for roofers provides a wide range of benefits to your company, but it’s important to recognize that it’s an ongoing process with many different pieces.
Thinking it’s a one-and-done process is just one of the common online marketing mistakes companies make. A roofing contractor’s SEO campaign involves an array of techniques to ensure that your website appears at the top of search engine results, allowing it to get more clicks and in turn, more conversions.
Get started with your roofing company’s SEO by following these steps:
1. Conduct keyword research
Keyword research is a crucial part of the SEO process. It allows you to identify the keywords that have the most potential to generate valuable leads, as well as connect you with your target audience.
Optimize your research with keyword research tools, like KeywordsFX or keywordtool.io — both of these tools provide valuable keyword data, from their search volume to their competition to their cost-per-click (CPC). This data helps you determine the value of a keyword for your business — it can help you determine which keywords to choose.
Here are some examples of good roofing SEO keywords:
- “black roof shingles pros cons”
- “synthetic slate roofing cost”
- “roofing contractors harrisburg pa”
- “rubber roofing contractors near me”
The keywords in the list above target different intents. The first two focus on users researching roofing options, while the last two target users looking for a roofing contractor. To maximize the success of your roofing company’s SEO, focus on roofing SEO keywords that target every stage of the buying funnel.
2. Optimize your on-page elements
Optimizing your on-page SEO involves changing and adapting elements on your pages that impact your performance in search results. It involves everything from strategically placing your roofing keywords to adding internal links to other pages.
On-page optimization goes beyond your content and your keywords, too. It also focuses on your website’s user experience (UX) and how you keep your audience engaged when they find your roofing website. That means providing helpful information, adding interactive elements, and more.
Here’s a great example of an interactive element from a roofing company:
Bill Ragan Roofing Company has an interactive quiz that allows people to figure out the right roofing material for their replacement roof. Having a quiz like this on a page about different roofing materials would help create an engaging and interactive experience for visitors.
Interactive elements are just one of the many things you can do to create pages that provide the best user experience. Some other strategies include:
- Using header tags (H1, H2, etc.) to break up content on your roofing website and make it easy to read (and skim!)
- Integrating visual elements, like roofing videos or photos, to help break up text
- Making sure your website loads quickly so users get the information they need about roofs
3. Create quality content
With content creation being capable of doubling your website’s conversion rates, it’s a core part of a SEO for roofers. Plus, it provides your business with the opportunity to build yourself as a trusted authority in your field, which ultimately leads to prospects choosing your company when they’re ready to convert.
By incorporating content marketing into your SEO strategy, you can provide potential customers with a wide range of content that makes their purchase decision easier.
Here are some examples of roofing content you could create:
- A blog post that compares DIY roof replacement vs. professional roofing replacement
- A video about how to know when you need to replace your roof
- A long-form article on what to look at with a roof when buying a home
- An infographic that addresses different types of roofing materials and their pros/cons
When you provide this kind of transparent — and free — information, customers respond. In fact, companies that have blogs produce 67% more leads per month than companies without one. It’s a great way for you to drive qualified leads and build your company’s trust and authority at the same time.
4. Link building
Link building is fundamental to the success of your roofing company SEO. There are two types of links you’ll focus on with link building:
- Internal links: These are links from one page on your website to another page. These links help guide users from one page of your website to another, keeping them on your website. Internal links also help Google discover, crawl, and index pages on your website.
- Backlinks: Backlinks are links to your website from other authoritative, third-party websites. These links send link juice to your website that helps build the trust and authority of your website. Backlinks help improve your ranking in search results by building your website’s trustworthiness.
Building links to your roofing company’s website is crucial in showing search engines that your site is worth recommending to their users. The more links you acquire from other high-authority websites, the more search engines will trust your site’s quality.
The best way to build links is to create content. Creating roofing-related content will provide you with the opportunity earn links from authoritative websites in your industry. You can share your content through social media, emails, and more, to help reach more people and attempt to earn more links.
Truthfully, though, having good quality content will help you earn a lot of quality links. For search engines, the quality of those links matters more than the quantity.
FAQ about SEO for roofing companies
Does SEO work for roofing businesses?
Yes!
The roofing industry is highly competitive, so investing in the right strategies is key to your success. SEO is one of those strategies that can help you continually drive leads and traffic to your website that helps you grow your roofing company.
With a tailored SEO strategy built for your roofing company, you’ll be able to drive qualified traffic and leads, which helps you stay competitive in your market.
What are some common mistakes roofing companies make with SEO?
When you’re just figuring out SEO, it’s easy to stumble into the pitfalls. Here are a few common mistakes roofing companies make with their SEO (that you’ll want to avoid):
- Optimizing for short keywords (less than 3 words) that are too competitive to rank for
- Producing low-quality content for the sake of having content on their website
- Having a website that’s difficult to navigate (causing frustrated users to bounce)
- Neglecting to keep tabs on SEO performance to see where improvements and changes need to be made
How do you measure the success of your roofing SEO strategy?
If you’re considering developing an SEO strategy for your roofing business, it’s critical to determine how you’ll measure the success of your campaign. It’s also important to set goals for what you want to achieve, whether it’s more purchases, more email sign-ups, or more leads.
Try to stay away from vanity metrics, like website visitors, however. They may provide numbers that you like, but they rarely lead to the results that you want. If you’re outsourcing your SEO, keep this in mind, as less-than-stellar agencies will focus on these metrics that don’t tell you much about your SEO’s performance.
Instead, some SEO key performance indicators (KPIs) to track to better understand your SEO performance include:
- Search rankings
- Search visibility
- Organic click-through rate (CTR)
- Bounce rate
- Organic traffic
- Conversion rate
In addition to determining goals for your roofing SEO campaign, you also want to choose a reputable platform for tracking your campaign’s performance. While Google Analytics is a trusted platform, it’s often helpful to use another platform in coordination with it.
RevenueCloudFX, for example, is an industry-leading platform for return on investment (ROI) tracking. It provides insight into the leads generated from your roofing company’s SEO strategy by tracking calls generated from your webpages. Plus, it offers tips on potential keywords for your website.
When assessing your roofer SEO efforts, keep in mind that SEO is a long-term strategy. Unlike PPC, it doesn’t deliver immediate results — it requires some time before providing a big return. That’s why you want to give your campaign some time before evaluating it.
How is local SEO different from traditional SEO?
As a roofer, you’ll often see people recommend local SEO as a strategy to invest in. But, how is it different than traditional SEO?
Local SEO uses similar strategies to traditional SEO, but the intention is different — local SEO focuses on queries that are location-based. So, queries like “roofer near me” or “roofing repair company in Austin” would fall under the local SEO umbrella.
Traditional SEO, on the other hand, focuses more on the informational aspect of your roofing business. For example, targeting phrases like “how much does a roof replacement cost” or “best roofing materials” would fall under traditional SEO.
Do I need to invest in local SEO, too?
Yes!
As a roofing company, you primarily service your local community. It’s important that you’re reaching people in your area when they search online. Local SEO helps you do that.
If you want to maximize the leads you get from search, optimizing for traditional SEO and local SEO will help you boost the leads and traffic to your roofing company. You’ll reach people at all stages of your sales funnel, whether they’re trying to figure out the best roofing material to use for their house or looking to hire a roofer.
Grow your business with roofing SEO services
SEO for roofing companies offers businesses like yours a cost-effective (and proven) channel for attracting leads and generating sales. Managing a roofing SEO strategy, however, takes time and expertise, which is why many contractors partner with an SEO agency, like WebFX.
At WebFX, we offer the following roofing company SEO services:
Traditional SEO services
Bring valuable traffic and leads to your site with our traditional SEO services, which include a complete technical audit, on-page and off-page optimization, and fresh website content.
We build custom traditional SEO packages to meet your roofing company’s needs and help you see success with your search strategy.
Learn About Our Traditional SEO Services
Local SEO services
Reach local, high-value leads with our local SEO services, which include citation management, custom content, Google Business Profile optimization, and more.
Learn About Our Local SEO Services
Earn more leads and sales with roofing SEO
Ready to choose your perfect roofing partner?
As your roofing marketing agency, we’ll create a custom SEO strategy tailored to your company’s unique goals and needs. Our tailor-made strategies are what drive success for clients — we’ve driven over $10 billion in revenue and over 24 million in leads for our clients in the past few years alone!
Ready to build your business’s revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!
We Drive Results for Roofing Companies
Table of Contents
- What is SEO for roofers?
- How does roofing SEO help my business?
- 4 steps for getting started with SEO for roofing companies
- 1. Conduct keyword research
- 2. Optimize your on-page elements
- 3. Create quality content
- 4. Link building
- FAQ about SEO for roofing companies
- Grow your business with roofing SEO services
- Traditional SEO services
- Local SEO services
- Earn more leads and sales with roofing SEO
- We Drive Results for Roofing Companies
Solving key challenges for roofing companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
