How to Do SEO for Roofing Companies in 4 Simple Steps

What is SEO for roofers?

SEO for roofers is the process of improving your website and its reputation online so that it ranks higher in search engine results pages (SERPs) for keywords related to your industry and services. SEO helps you rank better in searches related to roofing, so you can drive customers needing your services to your website.

How does roofing SEO help my business?

Roofing SEO helps you reach the customers you want where they’re already searching — online. Over 70% of people research a company online before choosing them, which means building an online presence is critical for getting leads to choose your roofing company over the competition.

Here’s how SEO for roofing will benefit your business:

• You’ll drive more qualified traffic: For your roofing business to grow and earn new clients, you need to drive qualified traffic first. A proper SEO strategy can help you rank in searches where people want to find a roofer. It’s a great strategy to help you boost the quality of traffic to your website and earn more leads that turn into customers.
• You’ll help build brand recogntion and trust: Whether it’s a repair or a brand new roof, people want to ensure the company that’s doing the work is trustworthy. When you rank highly in their searches for roofers, it tells them your business is relevant to their needs and trustworthy because you rank well.
• You reap long-term results: One of the biggest benefits of SEO for roofing companies is that it drives continous, long-term results for your business. If you have a blog post about common causes of roof leaks, for example, and it ranks well, it will continually drive traffic without any additional work on your end.

4 steps for getting started with SEO for roofing companies

SEO for roofers  provides a wide range of benefits to your company, but it’s important to recognize that it’s an ongoing process with many different pieces. A roofing contractor’s SEO campaign involves an array of techniques to ensure that your website appears at the top of search engine results, allowing it to get far more clicks and in turn, more conversions.

Get started with your roofing company’s SEO by following these steps:

1. Conduct keyword research

Keyword research is a crucial part of the SEO process. It allows you to identify the keywords that have the most potential to generate valuable leads, as well as connect you with your target audience.

Optimize your research with keyword research tools, like KeywordsFX or keywordtool.io — both of these tools provide valuable keyword data, from their search volume to their competition to their cost-per-click (CPC). This data helps you determine the value of a keyword for your business — it can help you determine which keywords to choose.

Here are some examples of good roofing SEO keywords:

1. “black roof shingles pros cons”
2. “synthetic slate roofing cost”
3. “roofing contractors harrisburg pa”
4. “rubber roofing contractors near me”

The keywords in the list above target different intents. The first two focus on users researching roofing options, while the last two target users looking for a roofing contractor. To maximize the success of your roofing company’s SEO, focus on roofing SEO keywords that target every stage of the buying funnel.

2. Optimize your on-page elements

Optimizing your on-page SEO involves changing and adapting elements on your pages that impact your performance in search results. It involves everything from strategically placing your roofing keywords to adding internal links to other roofing pages.

On-page optimization goes beyond your content and your keywords, too. It also focuses on your website’s user experience (UX) and how you keep your audience engaged when they find your roofing website. That means providing helpful information, adding interactive elements, and more.

3. Create quality content

With content capable of doubling your website’s conversion rates, it’s a core part of a SEO for roofers. Plus, it provides your business with the opportunity to build yourself as a trusted authority in your field, which ultimately leads to prospects choosing your company when they’re ready to convert.

By incorporating content marketing into your SEO strategy, you can provide potential customers with a wide range of content that makes their purchase decision easier.

Here are some examples of roofing content you could create:

• A blog post that compares DIY roof replacement vs. professional roofing replacement
• A video about how to know when you need to replace your roof
• A long-form article on what to look at with a roof when buying a home
• An infographic that addresses different types of roofing materials and their pros/cons

When you provide this kind of transparent — and free — information, customers respond. In fact, companies that have blogs produce 67% more leads per month than companies without one. It’s a great way for you to drive qualified leads and build your company’s trust and authority at the same time.

4. Link building

Link building is fundamental to the success of your roofing company SEO. There are two types of links you’ll focus on with link building:

• Internal links: These are links from one page on your website to another page. These links help guide users from one page of your website to another, keeping them on your website. Internal links also help Google discover, crawl, and index pages on your website.
• Backlinks: Backlinks are links to your website from other authoritative, third-party websites. These links send link juice to your website that helps build the trust and authority of your website. Backlinks help improve your ranking in search results by building your website’s trustwortiness.

Building links to your roofing company’s website is crucial in showing search engines that your site is worth recommending to their users. The more links you acquire from other high-authority websites, the more search engines will trust your site’s quality.

The best way to build links is to create content. Creating roofing-related content will provide you with the opportunity earn links from authoratative websites in your industry. You can share your content through social media, emails, and more, to help reach more people and attempt to earn more links.

Truthfully, though, having good quality content will help you earn a lot of quality links. For search engines, the quality of those links matters more than the quantity.

How do you measure the success of your roofing SEO strategy?

If you’re considering developing an SEO strategy for your roofing business, it’s critical to determine how you’ll measure the success of your campaign. It’s also important to set goals for what you want to achieve, whether it’s more purchases, more email sign-ups, or more leads.

Try to stay away from vanity metrics, like website visitors, however. They may provide numbers that you like, but they rarely lead to the results that you want. If you’re outsourcing your SEO, keep this in mind, as less-than-stellar agencies will focus on these metrics that don’t tell you much about your SEO’s performance.

Instead, some SEO key performance indicators (KPIs) to track to better understand your SEO performance include:

• Search rankings
• Search visibility
• Organic click-through rate (CTR)
• Bounce rate
• Organic traffic
• Conversion rate

In addition to determining goals for your roofing SEO campaign, you also want to choose a reputable platform for tracking your campaign’s performance. While Google Analytics is a trusted platform, it’s often helpful to use another platform in coordination with it.

MarketingCloudFX, for example, is an industry-leading platform for return on investment (ROI) tracking. It provides insight into the leads generated from your roofing company’s SEO strategy by tracking calls generated from your webpages. Plus, it offers tips on potential keywords for your website.

When assessing your roofer SEO efforts, keep in mind that SEO is a long-term strategy. Unlike PPC, it doesn’t deliver immediate results — it requires some time before providing a big return. That’s why you want to give your campaign some time before evaluating it.

Grow your business with roofing SEO services

SEO for roofing companies offers businesses like yours a cost-effective (and proven) channel for attracting leads and generating sales. Managing a roofing SEO strategy, however, takes time and expertise, which is why many contractors partner with an SEO agency, like WebFX.

At WebFX, we offer the following roofing company SEO services:

Traditional SEO services

Bring valuable traffic and leads to your site with our traditional SEO services, which include a complete technical audit, on-page and off-page optimization, and fresh website content.

We build custom traditional SEO packages to meet your roofing company’s needs and help you see success with your search strategy.

Learn About Our Traditional SEO Services

Local SEO services

Reach local, high-value leads with our local SEO services, which include citation management, custom content, Google Business Profile optimization, and more.

Learn About Our Local SEO Services

Earn more leads and sales with roofing SEO

If you want all the benefits of SEO for roofing companies but don’t have the time to dedicate to building an SEO strategy, WebFX can help!

As your roofing SEO partner, we’ll create a custom SEO strategy tailored to your company’s unique goals and needs. Our tailor-made strategies are what drive success for clients  — we’ve driven over $6 billion in revenue and over 24 million in leads for our clients in the past few years alone!

Ready to build your business’s revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!