Looking for roofing marketing trends that you need to be aware of and start incorporating in your message for 2025? We cover all of this right here, in this article!
Let’s dive in and find out insights and emerging roofing trends that are changing the roofing sector for 2025. While some are sustainable and cooling-focused, other trends are all about the materials and aesthetics of roofs.
Looking for a specific trend? Click on the jumplinks below:
When you think of green roofs, you can’t help but conjure images of the Hobbit houses covered in grass on the rolling hills. But that’s not necessarily the reality. Green roofs can be done on ordinary houses (with rectangular doors!) with a little know-how and investment.
Green roofs solve several challenges for homeowners, including heating control and bringing sustainability into their everyday lives.
According to the Environmental Protection Agency, green roofs can reduce indoor temperatures by 30 to 40°F and contribute to an overall building energy use of 0.7% which is great for reducing costs. Since its start in 2015, the green roof trend has been escalating every year, increasing by about 10% annually.
2. Solar roofs
Another emerging trend that focuses on sustainability is incorporating solar photovoltaics (PV) into the roof. Solar systems have advanced in technology, making them more affordable for home and business owners. As of 2023 the average cost has dropped 80%. They have also increased in effectiveness, making going “off the grid” a closer reality for those with the goal.
Expert insights from
Tom RosenthalInternet Marketing Consultant
Solar roofing has been a hot topic among homeowners. Panels are much more efficient now and can blend well with different home styles. Many homeowners are also focused on cutting energy costs, so this trend is definitely gaining momentum.
3. Cool roofs
The Department of Energy has also been focused on promoting the idea of cool roofs, another sustainable method that optimizes roofs already built with reflective coatings and roof tiles to reflect heat.
This is a great opportunity for existing houses to reduce their energy costs by reducing the need for air conditioning. It also contributes to lower greenhouse gas emissions and helps mitigate urban heat island effects.
4. Durable and resilient roofing systems
The IIBEC council, also advise that due to changing global weather patterns, roofing businesses should look to use more durable and resilient roofing systems for all future and current projects.
Materials that are rising to the top of the choices include:
Metal roofing
Synthetic composite shingles,
Modified bitumen roofing
Thermoplastic olefin (TPO) and Polyvinyl chloride (PVC) roof membranes
5. Prefabricated roofing systems
Modular construction is another rising trend. Construction companies can now prefabricate entire building sections, including the roof. These parts are made off-site and in advance. Construction time is reduced, and quality control is higher, as weather is not a factor and materials are consistent.
Costs are also significantly reduced, and fewer materials are used. Eco-friends materials can also increase sustainability.
6. Advanced insulation techniques
Expert insights from
Tom RosenthalInternet Marketing Consultant
I’ve seen growing interest in advanced insulation materials. Homeowners like that these options help keep their homes comfortable while also improving energy efficiency—it’s a win-win.
Of course, the metals and top layer are not the only parts of a roof that are making trends. Insulation systems are growing in popularity These systems address multiple needs, such as thermal insulation, soundproofing, and moisture resistance, in a single application. Want to know more?
Energy saving: Modern insulation methods drastically reduce heating and cooling costs by maintaining consistent indoor temperatures.
Sustainability: Many advanced solutions and technologies use eco-friendly or recycled materials. Another area to be sustainable! Using these materials can contribute to green construction.
Comfort and health: Insulation techniques benefit the world, as well as you and your loved ones. Better insulation improves indoor air quality and living comfort.
Durability: Insulation offers the advantages of moisture and fire resistance, which will help increase the life span of your roofing system.
7. Drone technology for inspection
Modern technology has brought about an unexpected advantage in the construction industry, with drones assisting in inspections. Drones have revolutionized inspections by utilizing unmanned aerial vehicles (UVAs) equipped with high-resolution cameras and sensors.
While the main reason for using drones is obvious, as it eliminates the need for inspectors to access roofs physically, some other benefits make this the preferred option.
The aerial inspection can be completed in a fraction of the time required for manual inspection. The reporting is faster, and comprehensive data collection is performed. Images and videos are saved, which can be used to analyze wear, damage, and other issues.
5 Roofing marketing trends to keep an eye on
Roofing trends will tell you about the materials and focus customers are pushing for. Here are 5 marketing roofing trends to help you get the word out and reach your target audience.
Let’s check out these top 5 roofing marketing trends to help boost your business!
Many of my clients stress the importance of personalizing their services to make homeowners feel valued and understood. It’s really helping them stand out.
Customers have always been at the center of marketing, but how do we use this traditional marketing method in 2025 with all the emerging technologies and analytical data? Modern, trending ways for roofing companies to take advantage of customer-centric marketing include using:
Personalized communication: Data and customer insights will show you how to communicate with your customers. From there, you can use tools such as generative AI tools to help you create messages specifically tailored to your audience.
Educational content: You can also grow your audience reach by creating valuable information-rich content via blogs, videos, and guides.
Responsible customer support: Some customers might have questions or inquiries about your roofing products. Consider offering responsive customer support with chatbots to improve user experience.
Examples of customer-centric marketing for roofing
Use customer data to create personalized marketing messages. For example, if a client has inquired about roof replacement, then send them marketing materials about different roofing materials and their benefits.
Create content that addresses common roofing questions and concerns. For this list, use the inquiries your customers have asked your sales team or emailed.
Understand a customer’s typical journey, from the awareness stage to the purchase. Create content and touchpoints for each stage. Make sure you have call-to-actions (CTAs) that guide them to the next stage.
2. Reputation management and online reviews
Potential customers want to know what it is like working with your company before signing on, and one way they do this is by checking your online reputation. Some places they check are Google reviews, general testimonials, and reviews on Facebook and other social media channels.
Expert insights from
Tom RosenthalInternet Marketing Consultant
Online reviews are a huge deal right now. Clients who actively engage with customer feedback are finding it makes a big difference in building trust and credibility.
You can manage your reputation by showcasing positive reviews and testimonials on social media. Once you’ve completed a job, and you know the client is happy, encourage them to leave a review on their preferred channel, such as Google, Yelp, or even on your website.
Ensure to check sites for reviews, and if any problems or issues are raised, communicate that you will assist so that future clients know that you care and will sort out problems on the rare occasions they happen.
Examples of reputation management for roofing businesses
Showcase the transformation of your roofing jobs and include before and after photos.
Actively respond to all types of reviews, even the negative ones.
After completing a project with a client, follow up with an email requesting feedback and reviews on the review platforms of your preference.
3. Video marketing
Video marketing is becoming increasingly popular. The visual motions and added sound grab the attention of your target audience. You can also use videos to showcase your roof workmanship by demonstrating products or materials and even showing happy customers.
Creating professional video content can be resource-intensive for some, but by going the extra mile, you should see the benefits of reaching a broader audience and getting higher engagement.
Examples of video marketing in action for the roofing industry
Create short videos that demonstrate common roofing issues and how they can be resolved. A great example of this is how to spot leaks and the benefits of regular roof maintenance. Follow this up by contacting your company if they find a leak
You can also document the process of a roofing project, which might include a time-lapse video of installations or renovations.
You can record customer testimonials. Videos are another great way to showcase a review and often be more impactful than a written version.
4. Local SEO and geo-marketing
Most roofing companies service specific areas close to their business. Roofing materials could be delivered to a larger area, but they might still be confined to certain sections of a country or only delivered within the continent. There is a need to spend a large budget on content and paid advertising to the whole world.
You can maximize your budget and focus your search engine optimization (SEO) efforts by focusing on only the areas that your business facilitates in. An increasingly growing roofing trend is using local SEO and geo-marketing, such as channels like Google My Business, and using keywords to focus content.
Examples of using local SEO for the roofing industry
Create and manage your listing on Google My Business. Include your services, hours and location. This is also a great spot for customers to leave reviews.
Use local keywords in all your content. A few ideas of keywords could be roofing services in [your city] or best roof repair in [your neighborhood].
Include local roof issues in your content strategy. Examples are content that focuses on weather-related roofing concerns specific to your region.
5. Social media engagement
Social media platforms are becoming increasingly important for businesses in reaching audiences and directly connecting with them. Focus on using specific channels that your audience will be using.
Expert insights from
Tom RosenthalInternet Marketing Consultant
Our clients that are active on social media have built a stronger sense of community with their customers. It’s also been great for fostering loyalty and repeat business.
For example, LinkedIn is a great place for business-to-business (B2B) companies, while channels such as X and Facebook are good if you are looking to connect with homeowners.
Get more innovative roofing marketing ideas by partnering with WebFX
If your company is looking to stand out from the market and be ahead of the competition, then partner with us. We can help you increase your visibility and convert traffic into customers. With our guidance and expertise in navigating the complexities of digital marketing, you can focus on building your roofing company.
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insights from 185,000+ hours of roofing marketing experience
